Director of Community Outreach (Field Marketer)
Compensation: $52,000–$70,000+
Join a Local, Family-Owned Organization
Visiting Angels is a locally and family-owned home care organization with deep roots in the communities we serve.
While we are proud to be part of the nationally recognized Visiting Angels brand, our offices are locally operated, and the decisions that affect our employees, clients, and communities are made by a local ownership team that is personally invested in our success.
We believe that makes a difference.
Our ownership and leadership team is accessible, involved, and committed to creating an organization where employees are known as individuals—not numbers.
As our Director of Community Outreach (Field Marketer), you will work closely with local ownership and have the opportunity to directly influence the growth, visibility, and reputation of our organization throughout the communities we serve.
This Is a Marketing Position
This position is first and foremost a field marketing and business-development role.
We are looking for someone who enjoys getting out into the community, marketing our services, developing professional relationships, generating referral opportunities, attending networking events, and finding creative ways to keep Visiting Angels top-of-mind.
This is not primarily an office-based marketing position.
A significant portion of your time will be spent in the field meeting healthcare professionals, visiting referral sources, attending community events, networking, and actively promoting Visiting Angels throughout the community.
You will market Visiting Angels to organizations and professionals who regularly interact with seniors and their families, including:
- Hospitals
- Rehabilitation centers
- Senior living communities
- Physician offices
- Clinics
- Healthcare organizations
- Community organizations
- Senior-focused businesses
- Other potential referral partners
Your mission is to increase awareness of Visiting Angels, develop meaningful professional relationships, generate qualified referrals, and contribute directly to company growth.
Who Are We Looking For?
Are you outgoing, personable, and energized by meeting new people?
Do you enjoy marketing, networking, building relationships, and creating new business opportunities?
Are you comfortable walking into an organization, introducing yourself, starting a conversation, and turning that introduction into a long-term professional relationship?
Visiting Angels is seeking a Director of Community Outreach (Field Marketer) who will serve as one of the primary faces of our organization throughout the community.
You should be someone who enjoys:
- Meeting new people
- Building professional relationships
- Networking
- Marketing
- Prospecting
- Following up
- Generating leads
- Attending community events
- Developing creative marketing opportunities
Our reputation will often be in your hands, so professionalism, dependability, communication skills, creativity, and a genuine desire to help others are essential.
About the Role
The Director of Community Outreach is responsible for developing and executing local field marketing, referral marketing, and business-development efforts designed to grow Visiting Angels.
You will regularly visit hospitals, rehabilitation centers, senior living communities, physician offices, healthcare organizations, and other potential referral sources to educate professionals about Visiting Angels and the services we provide.
Because we are locally and family owned, the relationships you build have a direct impact on our company and on the seniors and families within our communities.
You are not simply marketing a national corporation.
You are helping grow a local business whose owners and employees live, work, and serve within the same communities as our clients.
The goal is not simply to drop off brochures or promotional materials.
The goal is to market our services effectively, build genuine professional relationships, create brand recognition, generate qualified referrals, and produce measurable growth.
Key ResponsibilitiesField Marketing
- Conduct consistent in-person marketing visits throughout the community.
- Market Visiting Angels' home care services to healthcare professionals, senior-care organizations, and other potential referral sources.
- Regularly visit hospitals, rehabilitation centers, senior living communities, physician offices, clinics, community organizations, and other prospective partners.
- Present Visiting Angels in a professional, memorable, and compelling way.
- Distribute marketing materials, educational resources, promotional items, and other branded materials when appropriate.
- Identify creative ways to increase awareness of Visiting Angels throughout the community.
Referral Marketing & Relationship Development
- Build and maintain strong relationships with healthcare providers, senior living communities, rehabilitation centers, physician offices, community organizations, and other referral partners.
- Maintain consistent communication with existing referral sources.
- Develop new relationships with prospective referral partners.
- Educate referral sources about Visiting Angels and the types of clients and families we can assist.
- Become a trusted local resource that professionals think of when a senior or family needs in-home care.
- Follow up consistently to strengthen relationships and remain top-of-mind.
Lead Generation & Business Development
- Identify new marketing and referral opportunities throughout the territory.
- Generate qualified referral opportunities through consistent field marketing and relationship development.
- Prospect for new referral sources rather than relying solely on established relationships.
- Follow up on leads and potential business opportunities.
- Develop relationships that contribute to measurable client growth.
- Continually look for new organizations, professionals, events, and partnerships that could introduce Visiting Angels to additional families.
Community Marketing
- Represent Visiting Angels at networking events, community events, health fairs, senior-focused programs, chamber events, and other marketing opportunities.
- Develop relationships with community leaders and local organizations.
- Identify sponsorship, networking, educational, and promotional opportunities that strengthen our local presence.
- Help make Visiting Angels one of the most recognized and trusted home-care brands within the communities we serve.
Brand Awareness
- Maintain a strong and consistent presence throughout the community.
- Help ensure Visiting Angels remains top-of-mind among healthcare professionals and referral partners.
- Communicate what differentiates Visiting Angels, including our compassionate approach to home care and our local, family-owned leadership.
- Identify creative grassroots marketing opportunities that build awareness and strengthen our reputation.
Track Marketing Results & Maintain Accountability
- Document marketing visits, contacts, leads, referral activity, follow-up efforts, and outcomes within our CRM system.
- Maintain organized records of outreach and marketing activities.
- Provide regular updates and reports directly to the ownership team.
- Track the effectiveness of marketing efforts and referral relationships.
- Take ownership of measurable goals related to marketing activity, referral development, lead generation, and growth.
- Continually evaluate what is working and adjust marketing efforts accordingly.
What We're Looking For
- 1–3 years of experience in marketing, field marketing, community outreach, business development, sales, relationship management, or a related role preferred.
- Healthcare, senior services, home care, medical marketing, or healthcare business-development experience is strongly preferred.
- Strong interest in marketing and business development.
- Exceptional interpersonal and relationship-building skills.
- Strong verbal and written communication skills.
- Outgoing and professional personality with confidence meeting new people.
- Comfortable initiating conversations and developing new professional relationships.
- Self-motivated and comfortable working independently in the field.
- Strong follow-through and attention to detail.
- Results-driven and motivated by measurable performance.
- Creative thinker who enjoys finding new marketing opportunities.
- Comfortable prospecting and developing new referral sources.
- Ability to remain composed and professional in challenging situations.
- Ability to manage multiple priorities and maintain an organized follow-up process.
- Comfortable using CRM systems, Microsoft Office, and other business and marketing technology.
Who Will Succeed in This Position?
The ideal Director of Community Outreach is someone who genuinely enjoys marketing and building relationships.
You should enjoy being out of the office and in the community.
You should be comfortable walking into a business or healthcare organization where you may not know anyone, introducing yourself, explaining Visiting Angels, and beginning a professional relationship.
You should enjoy networking, prospecting, following up, attending events, and finding new ways to market our company.
You understand that effective field marketing requires consistency.
One visit may not immediately generate a referral, so successful relationship development requires repeated contact, strong follow-up, professionalism, creativity, and patience.
You should also enjoy being accountable for results.
Success in this position is not measured simply by how many places you visit.
It is measured by the quality of the relationships you develop, the awareness you create, the referrals you generate, and the growth those marketing efforts produce.
Most importantly, we are looking for someone who takes pride in representing a local, family-owned organization and wants to become a recognizable part of the communities we serve.
Why Join Visiting Angels?Work for a Local, Family-Owned Company
You will not be another employee lost within a large corporation.
Our ownership team is local, accessible, and actively involved in the organization.
Your ideas, accomplishments, marketing successes, and contributions can make a visible difference.
Work Directly With Ownership
This position provides regular interaction with our ownership and leadership team.
You will have the opportunity to share marketing ideas, discuss opportunities, identify emerging relationships, and see firsthand how your work contributes to the growth of the company.
Build Something You Can See
This is a marketing position where you can directly see the results of your efforts.
A relationship you develop today could become a valuable referral partnership that generates clients for years to come.
Competitive Compensation
Earn $52,000–$70,000+, with compensation designed to reward strong performance, referral development, and measurable marketing results.
Be More Than a Marketer
We want you to become a recognizable and trusted representative of Visiting Angels throughout the local healthcare and senior-care community.
Make a Direct Community Impact
Successful marketing does more than grow our organization.
The relationships and awareness you create ultimately help local seniors and families discover services that can allow them to remain safely and comfortably at home.
Join an Amazing Team
We are proud of the collaborative and supportive environment we have created.
Our teamwork is something we genuinely value—ask any of our employees about it!
Professional Growth
Develop valuable experience in field marketing, healthcare marketing, referral development, business development, relationship management, lead generation, community outreach, and organizational growth.
Become the Local Face of Visiting Angels
At Visiting Angels, we believe home care is personal—and we believe the company providing that care should feel personal too.
As a locally and family-owned organization, we are personally invested in the seniors, families, healthcare professionals, employees, and communities we serve.
As our Director of Community Outreach (Field Marketer), your primary mission will be to market Visiting Angels throughout the community and turn awareness into relationships, relationships into referrals, and referrals into growth.
You will help strengthen our local brand, develop valuable referral partnerships, identify new marketing opportunities, and ensure that when professionals and families in our communities think about compassionate in-home care, Visiting Angels is the name they know and trust.
Pay: $52,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Retirement plan
- Vision insurance
Application Question(s):
- Are you fluent in English (writing and speaking)?
- Are you 18 years old or older?
- Do you have excellent computer skills (i.e. – adept at Office 365, Gmail, and scheduling software)?
- Do you have experience prioritizing tasks in a high stress and fast-moving work environment?
- Do you have experience working effectively with a team that holds each other accountable?
- Are you willing to submit to a background check and drug test?
License/Certification:
- Driver's License (Required)
- Car Insurance (Required)
Work Location: In person
