Role Overview
We are seeking a detail-oriented professional to support our digital presence through a blend of technical writing, WordPress site management, and advanced search optimization. In 2026, our priority is "AI visibility"—ensuring our brand is accurately cited and summarized by generative AI engines while maintaining a high-performing, secure website.
Key Responsibilities
· GSE/Generative Engine Optimization (GEO):
o Optimize content to be "AI-ready" by ensuring it is highly structured, succinct, and citable by Large Language Models (LLMs).
o Implement "Brand Mention" strategies to increase citations in AI-generated answers.
o Monitor AI visibility metrics as a key performance indicator (KPI) alongside traditional organic traffic.
o Use structured data (Schema markup) to help AI engines understand content relationships and context.
· Technical Writing & Content Creation:
o Translate complex technical concepts into clear, authoritative documentation, user guides, and FAQs.
o Develop "people-first" content that prioritizes expertise, experience, and depth to satisfy 2026 search quality standards.
o Collaborate with subject matter experts to maintain an accurate internal and external knowledge base.
· YouTube Short Video Content Creation:
o Introduce video content featuring Nerac Analysts to complement written case study, article and FAQ content to the Nerac website
· WordPress Website Maintenance:
o Manage routine updates for WordPress core, themes, and plugins to ensure security and performance.
o Monitor Core Web Vitals, specifically focusing on mobile-first optimization and page load speeds.
o Troubleshoot theme conflicts, broken links, and site performance issues.
· Weekly Internal Newsletter (with potential external expansion)
o Plan, produce, and distribute a weekly internal newsletter to align commercial, research, and leadership teams on current initiatives, content releases, client wins, thought leadership, and pipeline priorities.
o Evaluate performance and engagement metrics and, where appropriate, adapt content for external distribution to active client accounts in alignment with brand, compliance, and confidentiality requirements.
· Periodic Lead Generation & Active Account Maintenance Email Campaigns
o Design and execute targeted email campaigns to support lead generation, prospect nurturing, and re-engagement of existing accounts across the sales funnel.
o Segment audiences by industry, lifecycle stage, and engagement history to ensure relevance and compliance.
o Coordinate with sales and subject-matter experts to align campaign messaging with active offerings, seasonal priorities, and strategic initiatives.
· Management of Opt-In Email Lists
o Own the governance, segmentation, and ongoing maintenance of opt-in email lists in accordance with applicable privacy and data protection regulations (e.g., CAN-SPAM, GDPR where applicable).
o Ensure data integrity, list hygiene, and accurate tracking of consent, engagement, and unsubscribe preferences.
o Partner with sales and operations to align CRM data with marketing platforms.
· Sales Collateral Development
o Develop and maintain sales-enablement materials including one-pagers, capability overviews, case studies, pitch decks, and campaign-specific assets.
o Translate complex technical, regulatory, and research-driven offerings into clear, compelling, and customer-focused messaging.
o Collaborate with sales leadership to ensure collateral supports active pipeline needs and reflects current positioning.
· Brand Management
o Steward the company’s brand voice, visual identity, and messaging across digital channels, email campaigns, and sales materials.
o Ensure brand consistency, data & confidentiality safeguards are met, while allowing for audience-specific tailoring across industries, products, and client segments.
o Monitor brand perception and recommend refinements based on engagement data, market trends, and competitive positioning.
Required Skills & Qualifications
· Technical Proficiency: Hands-on experience with WordPress (Gutenberg/Block Editor), Google Search Console, and modern SEO/GEO tools (e.g., SEMrush, Perplexity Pages).
· Writing Excellence: Proven ability to write clear, structured technical content that is accessible to both humans and AI crawlers.
· Video content creation via Teams or other video tools:
· Modern Search Knowledge: Understanding of the shift from keyword-based SEO to intent-based GEO.
· Basic Web Skills: Familiarity with HTML/CSS for minor site adjustments and structured data implementation.
Remote Work Requirements
· Ability to excel in a remote-first environment, maintaining productivity and accountability without direct supervision.
· Professional presence in virtual interactions.
· Proficiency with remote collaboration tools (Zoom, Teams, Slack, Google Workspace, or similar).
· Reliable internet and professional home office setup to ensure clear communication with internal teams.
· Strong self-management skills with the ability to balance activities.
Pay: $65.00 per hour
Expected hours: 20.0 – 24.0 per week
Work Location: Remote
