Marketing Manager – Powersports Dealership
Family Powersports | Denton, Texas
Turn Real Dealership Moments Into Marketing That Moves People
At Family Powersports, great marketing starts where the action happens: on the showroom floor, in the service department, at customer deliveries, and throughout the North Texas powersports community.
We are seeking a creative, driven, and highly organized Marketing Manager to lead local marketing efforts for our Denton dealership. This is a hands-on position for someone who can recognize a great story, capture it through photography or video, and turn it into content that builds excitement and drives measurable results.
This is not a desk-only marketing role. You will work throughout the dealership, attend events, collaborate with multiple departments, photograph inventory, and create content around motorcycles, ATVs, side-by-sides, personal watercraft, and other powersports units. Candidates must be comfortable working in and around these units and physically assisting with positioning, lifting, and moving units or equipment when needed for photography, videography, events, and promotional displays.
If you take initiative, enjoy bringing ideas to life, and want to help shape the marketing presence of a growing dealership, this is an outstanding opportunity.
About Family Powersports
Family Powersports is a growing Texas dealership group representing many of the powersports industry’s leading brands. We help customers create unforgettable experiences on the road, trail, track, and water.
The Denton Marketing Manager will lead the dealership’s local marketing efforts while collaborating with an experienced marketing team that supports Family Powersports locations across Texas. This role offers the opportunity to make a visible impact at one of our newest locations while developing professionally within an expanding organization.
What You’ll Own: Content Creation and Brand Storytelling
- Create engaging, platform-appropriate content for dealership social media channels
- Capture high-quality photography and video throughout the dealership and at events
- Produce Reels, short-form videos, graphics, promotional materials, and campaign content
- Highlight new inventory, customer deliveries, team members, dealership services, events, and community involvement
- Maintain consistent brand standards across all marketing channels
- Identify meaningful dealership moments and turn them into content audiences want to watch and share
- Write clear, engaging copy that reflects the Family Powersports brand
Digital and Email Marketing
- Plan and execute dealership email marketing campaigns
- Support digital promotions, product launches, seasonal campaigns, and manufacturer initiatives
- Maintain accurate and appealing inventory photography and online merchandising
- Monitor campaign and content performance and use results to improve future efforts
- Stay current on social media trends, marketing technology, platform changes, and emerging AI tools
- Explore new strategies for increasing local awareness, customer engagement, leads, and dealership traffic
Events and Community Marketing
- Promote and support dealership events, rides, launches, and community activations
- Capture live event content for immediate and future use
- Develop relationships with local businesses, organizations, riding groups, and community partners
- Identify sponsorships and local marketing opportunities that align with dealership goals
- Be available for occasional evening, Sunday, or Monday events and promotional activities
OEM and Dealership Marketing Programs
- Manage manufacturer marketing requirements, promotions, and CO-OP programs
- Maintain accurate supporting documentation and submit CO-OP claims by required deadlines
- Monitor available manufacturer funds and help ensure eligible marketing expenses are properly claimed
- Execute company-wide campaigns while adapting content to the Denton market
- Collaborate with dealership leadership, Sales, Service, Parts, and the Family Powersports Marketing Team
- Manage multiple projects and deadlines while maintaining accuracy and brand consistency
What Makes You a Strong Fit
- You take ownership and move projects forward without needing constant direction
- You are a creative storyteller with strong photography, videography, or content-production skills
- You understand how to create content that is both engaging and business-focused
- You are highly organized and capable of managing multiple priorities and deadlines
- You communicate professionally and collaborate well across different departments
- You are comfortable working in a fast-moving dealership environment
- You can learn new software, platforms, manufacturer programs, and AI-powered tools
- You are comfortable working in and around motorcycles and other powersports units
- You are willing to be hands-on when arranging inventory, displays, equipment, and marketing setups
- You are available to support occasional events outside the regular schedule
Preferred Qualifications
- One to three years of marketing, social media, content creation, or related experience
- Experience with Adobe Creative Suite, Canva, or comparable design software
- Photography, videography, and video-editing experience
- Experience managing social media accounts for a business or organization
- Email marketing and campaign-management experience
- Event marketing or community partnership experience
- OEM marketing or CO-OP reimbursement experience
- Powersports, motorcycle, automotive, marine, outdoor recreation, or dealership experience
- Marketing, communications, advertising, or related degree preferred but not required
Relevant school projects, freelance work, internships, and strong personal creative portfolios will also be considered.
Physical and Work Requirements
This position requires regular movement throughout the showroom, lot, service areas, and event spaces. The Marketing Manager must be able to:
- Stand, walk, bend, reach, and work on their feet for extended periods
- Carry and set up cameras, lighting, displays, signs, and promotional materials
- Assist with lifting, positioning, and moving items or powersports units as needed for content and events
- Work comfortably and safely around motorcycles, ATVs, side-by-sides, personal watercraft, and other inventory
- Work indoors and outdoors in varying weather conditions
- Travel locally and attend occasional events outside regular business hours
Compensation and Benefits
- Competitive compensation based on experience
- Opportunities to earn additional performance-based commissions
- Stable, full-time position with a growing Texas dealership group
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off
- Employee discounts on parts, accessories, and units
- Professional development and ongoing training
- Opportunities for career growth and advancement
Schedule
- Full-time
- Tuesday–Saturday
- Typical hours: 9:00 a.m.–6:00 p.m.
- Occasional evenings, Sundays, Mondays, or extended hours may be required for events, promotions, and special projects
Before You Apply
Please submit your resume along with three to five examples of work you are proud of. Examples may include:
- Social media posts
- Photography or video
- Reels or short-form content
- Graphics or advertisements
- Email marketing campaigns
- Event promotions
- School or internship projects
- Freelance or personal creative work
A formal portfolio is welcome but not required.
Ready to Make an Impact?
If you are passionate about storytelling, powersports, digital marketing, and community engagement—and you want to see your ideas come to life in a growing dealership—we would love to hear from you.
Join Family Powersports and help us tell the next chapter of our story in Denton.
Pay: From $50,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Application Question(s):
- Why are you interested in this Marketing Manager position with Family Powersports, and what specifically appeals to you about marketing a powersports dealership?
- Imagine you arrive at the dealership and learn that a highly anticipated new motorcycle has just been delivered. What content would you create, where would you publish it, and how would you use it to generate customer interest?
- Tell us about a time you recognized a marketing opportunity and acted on it without being asked. What did you do, and what was the result?
- This position will receive marketing requests from multiple departments, sometimes with competing deadlines. How would you prioritize the requests and communicate your decisions to the people involved?
- How do you determine whether social media content or a marketing campaign was successful? Please share the specific results or measurements you would review and how you would use that information moving forward.
Work Location: In person
