SUMMARY
This position will be responsible for marketing and public relations activities for the VenuWorks of Ashland including the Paramount Arts Center.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
1. Event Marketing Plans: Create marketing ad plans for assigned events and coordinate publicity for events and facilities. Work directly with promoters, tours and event planners to create ad plans which include media buying, design services, and promotional development. Monitor ticket sales reports and reprioritize marketing efforts to maximize ticket sales for events using all assets available.
2. Media Partners and Rate Negotiation: Establish strong working relationships with media partners to ensure that the venue’s events receive the best rates, deal points and promotions and maximize the value the venue receives for the significant amount of money spent on advertising each year.
3. Stake Holder Relations: Develop good working relationships with internal and external stakeholders. Regularly communicate event details throughout run of campaign and coordinate with venue staff, promoters, and community partners.
4. On-Site Work: Coordinate on-site marketing responsibilities including advancing show details, escorting media, contest winners, sponsors, and managing various event promotions.
5. Post-Event: Create and compile post-event reports for show settlement, including invoices, tears sheets, patron feedback and other related materials.
OTHER RESPONSIBILITIES
1. Continually monitor and evaluate strategies and tactics for each individual event. Adjust plans as needed to maximize resources in order to sell more event tickets.
2. Receive directions and assignments from marketing director. Communicate regularly about the status of event marketing and relevant event details. Reprioritize tasks as needed.
3. Contribute to the creation of an annual marketing plan, year-end recap, sponsorship reports, and other reports and materials.
4. Recognize opportunities to receive publicity from building operations, activities, awards/honors, etc. and share with local, regional or national media and VenuWorks Corporate. Coordinate with marketing director as opportunities arise.
5. Maintain brand standards of logo and name when used by outside partners.
6. Remain current on national trends in the industry and local market changes that affect the events. Responsible for maintaining cutting-edge status on new ideas or technologies related to our websites, mobile apps, social media, advertising/media opportunities, and promotional items.
7. Provide answers to customer service inquiries about events and the facilities through our website, social media, and other communication methods.
8. Assist marketing director, as needed. Provide back-up for marketing director or marketing coordinator, as needed.
9. Attend and work events after traditional business hours, as needed.
10. Other duties as assigned.
SUPERVISORY RESPONSIBILITIES
Carries out supervisory responsibilities in accordance with VenuWorks policies and applicable laws.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each of the essential duties satisfactorily. The requirements listed are representative of the knowledge, skills, and/or abilities required. A demonstrated ability to follow directions and complete assigned tasks with a minimum amount of instruction and supervision is essential. Ability to organize workflow and meet established deadlines.
Work hours and schedule are generally Monday – Friday 9:00am to 5:30pm but will vary according to event schedules and the needs of the department, and may include holidays, evenings and weekends. Attendance at large events in order to guarantee efficient and quality operations will be required.
This position requires skill in meeting and/or exceeding the expectations, being articulate with well-developed communication skills and personal poise. This position requires excellent teamwork skills, working cooperatively with others in the accomplishment of joint tasks and common objectives. Contributes to a positive work environment, fosters collaboration and provides a tangible contribution.
EDUCATION and/or EXPERIENCE
1. Bachelor’s degree from four-year college or university in marketing, graphic design, communications, or public relations; or one to two years related experience and/or training in any aforementioned field; or equivalent combination of education and experience.
2. Experience in graphic design through Adobe Creative Suite programs, such as Photoshop and InDesign, or other equivalent design programs.
CERTIFICATES, LICENSES, REGISTRATIONS
Applicant must possess current, valid driver’s license and a current working telephone with a number that can be accessed by building management personnel for business contact purposes. Must have excellent computer skills, including experience with the Microsoft Office programs, such as Word, Excel, and PowerPoint.
LANGUAGE SKILLS
Ability to read, analyze and interpret instructions, general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Ability to engage in public speaking.
MATHEMATICAL SKILLS
Ability to add, subtract, multiple and divide in simple and complex equations. Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages.
COGNITIVE SKILLS/REASONING ABILITY
1. Ability to recognize casual relationships, disseminate between behavior mechanisms, and identify elements that are relevant to the validation of a judgment.
2. Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
3. Ability to remember previously learned material such as specifics, criteria, techniques, principles and procedures, grasp and interpret the meaning of the material and use learned material in new and concrete situations.
4. Ability to break down material into its component parts so that its organizational structure can be understood.
5. Ability to judge the value of material for a given purpose on the basis of consistency, logical accuracy, and comparison to standards.
6. Ability to put parts together to form a new whole or proposed set of operations.
7. Ability to relate ideas and formulate hypotheses.
8. Ability to appraise judgments involved in the selection of a course of action.
9. Ability to identify choices and potential outcomes, determine importance of outcomes, combine information to prioritize options and make decision based on best and most important choice.
10. Ability to solve complex problems with sensitivity and diplomacy, while displaying decisive executive leadership.
11. Ability to maintain a calm, composed presence in an often fast-paced environment where multiple tasks, events and stimulus may occur simultaneously.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position.
1. While performing the duties of this job, the employee is regularly required to reach with hands and arms and talk or hear.
2. The employee frequently is required to stand; walk; sit; and use hands to finger, handle, or feel.
3. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl.
4. The employee must regularly lift and/or move up to 25 pounds.
5. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.
6. The employee must be able to travel distances on foot quickly and tend to a variety of needs while on site at the venues.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
1. While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts; fumes or airborne particles; and outside weather conditions.
2. The noise level in the work environment is usually moderate.
CONCLUSION
The above statements are intended to describe the general nature and level of work being performed by the person assigned to this position. This is not an all-inclusive list of responsibilities, duties, and skills required of personnel so classified.
VenuWorks is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
