Producer Communications Manager
Do you enjoy connecting the cattle industry’s story to real-world value—and turning strategy into meaningful communication across the supply chain? At Certified Angus Beef, we’re looking for a Producer Communications Manager to bridge industry insight with compelling content and measurable impact. The ideal candidate thrives on project management, creating multi-channel content, and bringing clarity to complex topics for cattlemen. One day you might be collaborating on a content strategy or analyzing engagement metrics; the next, you’re capturing stories from a feedyard, coordinating marketing for a major industry event, or working on a campaign that connects producers to premium opportunities.
Ready to make an impact? Keep reading to learn about the role’s essential functions, preferred skills, and experiences.
Essential Functions:
- Collaborate on the development and execution of communications strategy to reach seedstock breeders, commercial producers, cattle feeders and allied industry.
- Lead social media content development and metrics reporting.
- Manage content updates for www.CABcattle.com, working closely with the web team.
- Measure digital success using available tools to understand key message reach.
- Collaborate with the design team to have a consistent style with all materials targeted to cattlemen.
- Oversee producer-facing email marketing and content, including the Cattlemen Connection digital newsletter.
- Formulates strategy to increase engagement with all e-news.
- Contribute to all producer communications (writing, photography, social media, email marketing and video production) for supply development.
- Serve as project manager for key marketing and outreach efforts.
- Works as liaison to the events team for producer events, such as Angus Convention, Feeding Quality Forum, Cattle Industry Convention and NCBA Trade Show, National Junior Angus Show, and more.
- Develop and execute marketing plans for various brand initiatives and supply development events, including Targeting the Brand™ and Feeding Quality Forum.
- Lead annual award story trip planning and execution.
EMPLOYMENT STANDARDS:
Education/Experience: Any combination of education and experience that would provide the required skill and knowledge for successful performance would be qualifying. Typical qualifications would be equivalent to:
- Possession of a bachelor’s degree from an accredited college or university, in ag communications, journalism or animal science degree with a communications option, or a related field; and
- 3-5 or more years of progressively responsible experience in related field.
Knowledge, Skills, Abilities:
- Excellent communication skills, both written and verbal.
- Omni-channel content creation. Experience in digital media (social media, website content, photography, video) and ability to write in multiple disciplines is required.
- Marketing plan development and execution.
- Strong project management skills, including organizational skills and attention to detail.
- Ability to work independently, manage multiple tasks, and prioritize assignments. Must be able to work under pressure to meet deadlines.
- Ability to think creatively and solve problems
- Proficient use of programs and platforms needed to complete tasks (Adobe Creative Suite, WordPress, and project management platforms)
- Experience with DSLR camera and additional equipment necessary for photo and video purposes
- Professional, with ability to represent brand to external stakeholders
- Strong agriculture background and working knowledge of the beef industry
Location: This position is located in Wooster, Ohio. Remote work considered, preference placed on working in the Ohio office.
Travel: Must be willing and able to travel (car or airplane), up to approximately 20%. May require overnight travel and/or weekend work.
Still excited? Here’s what we can offer you.
In addition to enjoying great-tasting beef, we provide employees 10 vacation days and 10 personal days in the first year of employment. Employees also enjoy nine paid holidays and time off to volunteer in the community. We pay 90% of full-time employee health insurance. We also provide dental and vision coverage and an extensive wellness program. Certified Angus Beef provides a 401(k) with guaranteed employer contribution. We are an Equal Opportunity Employer.
More about Certified Angus Beef
The best-tasting beef starts on sustainable farms and ranches, and our role is to help market that beef to global food distributors and grocery stores, so chefs and home cooks can serve their best meals. While doing that, we stay true to our farm beginnings with staff meals around the table, open-door relationships and neighborly friendships inside our Wooster, Ohio, home and beyond. We challenge each other and push the limits of beef innovation to help our customers thrive, yet fun and celebrations are always cherished. For more than 40 years, we’ve held these traditions close and they helped make us a certified Great Place to Work ®.
If this position interests you, apply to join our team today.
