L0021 LAD Advertising
Senior Social Media & Reputation Specialist
At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.
We’re looking for a creative, strategic, and highly driven Senior Social Media & Reputation Specialist to elevate and protect the voice of our enterprise brands. This role is ideal for someone who thrives in fast-paced environments, understands how to build engaged online communities, and knows how to turn data, trends, and customer sentiment into meaningful brand impact.
Location: Medford, OR (hybrid)
Compensation Range: $50,000-$75,000, with a typical starting of $60,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.
What You’ll Do
Social Media Strategy & Content:
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Develop and execute innovative social media strategies aligned with each brand’s voice, goals, and audience
- Build and maintain strategic content calendars that align with campaigns, trends, and seasonal opportunities
- Create engaging platform-specific content including graphics, videos, infographics, and copy
- Ensure all creative aligns with brand standards and messaging
Community Engagement & Reputation Management:
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Manage and engage with online communities across social and review platforms
- Respond thoughtfully and professionally to customer feedback, comments, and reviews
- Maintain a 100% response rate across review sites while protecting and strengthening brand reputation
- Monitor brand sentiment and proactively identify opportunities or risks
Social Listening & Analytics:
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Track trends, competitor activity, and audience conversations to drive strategy and innovation
- Build and optimize social listening queries for brand and competitive insights
- Analyze campaign and reputation performance, providing actionable recommendations and reporting to leadership
Influencer & Cross-Functional Collaboration:
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Partner with influencers and industry partners to expand brand reach when applicable
- Collaborate closely with marketing, design, customer support, and dealership teams to ensure consistent messaging across channels
Events & Real-Time Content:
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Support on-site events through content capture, execution, and social coverage
- Identify and create engaging moments for digital and social storytelling before, during, and after events
- Participate in event planning to maximize audience engagement opportunities
What We’re Looking For
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3+ years of social media experience (automotive industry experience preferred but not required)
- Strong understanding of social media strategy, platform trends, and reputation management
- Exceptional written communication and creative storytelling skills
- Experience creating engaging digital content across multiple platforms
- Strong business acumen with the ability to align social strategies to business goals
- Comfortable working cross-functionally with internal teams and external partners
- Bachelor’s degree in Marketing, Communications, or related field preferred but not required
We offer a comprehensive benefits package designed to support you and your family, including:
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Competitive pay
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Medical, Dental and Vision Plans
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Paid Holidays & PTO
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Short and Long-Term Disability
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Paid Life Insurance
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401(k) Retirement Plan
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Employee Stock Purchase Plan
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Lithia Learning Center
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Vehicle Purchase Discounts
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Wellness Programs
For a more detailed view, visit: www.totalrewards.lithiadriveway.com.
