The responsibilities include, but are not limited to:
Communications and Marketing Strategy and Planning
Maintain situational awareness of the College's priorities by attending college and departmental meetings and events, both on one's own initiative and as directed by the Dean & his leadership team.
Exercise professional judgment in planning strategies to effectively develop and carry out communications and marketing initiatives to promote the College's programs, student and faculty achievements, etc. to internal and external constituencies.
Present those strategies to the Dean and, as appropriate, to members of the Dean's leadership team.
Content Development and Management
Serve as the primary point of contact/interface with the college's subject matter experts (department chairs, designated faculty, deans. etc.) to capture/draft & produce/edit information to be delivered through various communications outlets (e.g., college & university website(s), Jagwire, college newsletter, department webpages, social media, etc.).
Schedule, coordinate, and implement communication and marketing meetings.
Coordinate involvement of project team members, as necessary.
Develop and execute external and internal communications that promote, enhance, and protect the profile of the College of Science and Mathematics and support implementation of our programs and activities.
Create, coordinate, and select photography and videography for print and electronic communications.
Maintain effective working relationships with DCM communications specialists, editors, graphic designers, photographers, videographers, etc.
Identify, document (record and/or write), and disseminate internal blurbs, stories, videos and/or news items as they pertain to the unit and notify DCM for consideration of broader dissemination (e.g., publication in Jagwire, media release, etc.).
Capture, produce, and maintain a growing library of digital content, testimonials (images, videos, quotations), and written content which vividly conveys the experiences, people, achievements and initiatives of the college and its departments and special programs to support a variety of marketing, promotional, and informational needs.
As assigned by the Dean and his team, serve as the College¿s web publisher.
Assist the college and our departments in generating and publishing image, video, and written content to maintain fresh, engaging, and informative web pages and digital billboards.
In coordination with the Dean and his team, create & manage the schedule for how often each web page is reviewed for accuracy & relevancy by implementing the plan outlined in web governance.
As assigned by the Dean and his/her team, utilize tools provided and/or endorsed by DCM to update content on the web and conduct a regular review for broken links, misspellings, etc.
As assigned by the Dean and his/her team, conduct reviews of website and digital billboard content to ensure it is updated appropriately.
Newsletter
Utilize templates provided and/or endorsed by DCM to create print and digital issues of the College newsletter by aggregating content from a variety of sources and creating content as needed.
Utilize tools provided and/or endorsed by DCM (Poppulo, mail chimp, listservs, etc.) to electronically distribute newsletters and other forms of communication or engagement (surveys, invitations/mailings, application processes, document repositories, calendar events, etc.).
Meet content deadlines based on production schedules from Dean's office.
Social Media Management
Receive and edit content from subject matter experts for publication via social media.
As assigned by the Dean and his/her team, curate content for social channels to meet regular posting standards.
Utilize tools provided and/or endorsed by DCM to update content on social media (Facebook, Linkedln, Twitter, lnstagram, Snapchat, etc.).
Event Management
Provide assistance in planning, organizing, and carrying out ceremonial and other college events throughout the year.
Generate content to advertise and market events and to provide appropriate post-event coverage to appropriate constituencies.
Other
Other duties as assigned by the Dean.
