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The position works closely with the lottery marketing manager to develop and implement advertising campaigns designed to inform the public of lottery products being sold in Maine. An emphasis on the development of social media campaigns and interacting with consumers is key to creating positive relationships with players.
Bureau of Alcoholic Beverages and Lottery Operations
Marketing Specialist - Augusta
Opening Date: July 27, 2026
Closing Date: August 10, 2026
Grade / Admin Unit : 22 / Professional / Technical
Job Class Code: 0965
Salary: $ 47,174.40 - $ 65,832.00 / Annually
Position Number: 016800114
Currently, this position is not eligible for visa sponsorship or STEM OPT extensions.
OVERVIEW:
The position works closely with the lottery marketing manager to develop and implement advertising campaigns designed to inform the public of lottery products being sold in Maine. An emphasis on the development of social media campaigns and interacting with consumers is key to creating positive relationships with players.
This is administrative services work involving the promotion of lottery products through market expansion initiatives and the enhancement of marketing processes. Responsibilities include analyzing market data, assisting in the development and implementation of lottery marketing programs, creating and managing social media content, and engaging with the public through various communication channels. Work is performed under limited supervision.
- Confer with lottery industry professionals, retailers, vendors, and associated organizations to obtain information and market intelligence.
- Gather, analyze, and interpret sales and market data to identify trends and opportunities.
- Assist in the development and implementation of marketing, advertising, and merchandising programs designed to increase lottery sales and player engagement.
- Plan, coordinate, conduct, and oversee presentations, demonstrations, promotional events, and outreach activities for retailers, industry representatives, and consumers.
- Monitor sales performance and prepare market analysis reports to evaluate the effectiveness of marketing initiatives.
- Collect and analyze market condition data related to department-sponsored programs, projects, and policies, and recommend modifications or improvements.
- Develop, publish, and monitor social media content; respond to player inquiries and comments in a professional and timely manner.
- Prepare written reports, correspondence, and project updates to communicate program status, results, and recommendations.
- Maintain effective working relationships with retailers, vendors, media representatives, and other stakeholders.
- The position will also work with the Lottery Games Manager during the game development process to provide input based on consumer demand.
- Knowledge of marketing, advertising, promotional methods, and merchandising practices.
- Knowledge of marketing research techniques and statistical analysis methods.
- Knowledge of social media platforms, content development, and audience engagement strategies.
- Ability to gather, analyze, and interpret market and sales data and prepare comprehensive reports.
- Ability to develop, implement, and evaluate effective marketing and promotional programs.
- Ability to communicate effectively both orally and in writing.
- Ability to create clear, concise, and persuasive written materials.
- Ability to work independently and manage multiple projects simultaneously.
- Ability to establish and maintain effective working relationships with internal and external stakeholders.
- Proficiency in standard business software and social media management tools.
A six (6) year combination of education, experience, and/or training in business administration, marketing, sales, public relations, or directly related field.
APPLICATION INSTRUCTIONS:
Please submit a cover letter along with a current resume and three (3) professional references .
In order for us to properly determine if you meet the minimum qualifications for any posting, you must be sure your resume includes the month and year for any relevant experience listed. Your resume should include the duties and responsibilities associated with each position. Any experience that was not full-time employment should be identified as such.
For more information or questions specific to the position, please contact [email protected]
The selected candidate will be required to pass the required background checks (fingerprinting may be required ) as a condition of employment .
Benefits of working for the State of Maine:
No matter where you work across Maine state government, you find employees who embody our state motto—"Dirigo" or "I lead"—as they provide essential services to Mainers every day. We believe in supporting our workforce's health and wellbeing with a valuable total compensation package, including:
Work-Life Balance – Rest is essential. Take time for yourself using 13 paid holidays, 12 days of sick leave, and 3+ weeks of vacation leave annually. Vacation leave accrual increases with years of service, and overtime-exempt employees receive personal leave.
Health Insurance Coverage – The State of Maine pays 85%-100% of employee-only premiums ($11,857.68-$13,950.24 annual value), depending on salary. Use this chart to find the premium costs for you and your family, including the percentage of dependent coverage paid by the State .
Parental leave is one of the most important benefits for any working parent. All employees who are welcoming a child—including fathers and adoptive parents—receive forty-two (42) consecutive calendar days of fully paid parental leave . Additional , unpaid leave may also be available, under the Family and Medical Leave Act .
State employees are eligible for an extensive and highly competitive benefits package , covering many aspects of wellness. Learn about additional wellness benefits for State employees from the Office of Employee Health and Wellness .
Note: Benefits may vary somewhat according to specific collective bargaining agreements and are prorated for anything less than full-time.
There's a job and then there's purposeful, transformative work. Our aim is to create a workplace where you can learn, grow, and continuously refine your skills. Applicants demonstrate job requirements in differing ways, and we appreciate that many skills and backgrounds can make people successful in this role.
As an Equal Opportunity employer, Maine State Government embraces a culture of respect and awareness. We are committed to creating a strong sense of belonging for all team members, and our process ensures an inclusive environment to applicants of all backgrounds including diverse race, color, sex, sexual orientation or gender identity, physical or mental disability, religion, age, ancestry, national origin, familial status or genetics.
If you’re looking for a great next step, and want to feel good about what you do, we’d love to hear from you. Please note reasonable accommodations are provided to qualified individuals with disabilities upon request.
Research shows that people from historically excluded communities tend to apply to jobs only when they check every box in the posting. If you’re currently reading this and hesitating to apply for that reason, we encourage you to go for it! Let us know how your experience and passion set you apart.
If you require a paper application, please download and print one HERE
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If you are unable to complete the online application, please contact the Human Resources representative listed on the job opening you are interested in applying for. They will work with you for an alternative method of submitting.
