As Senior Content Strategy Manager, you will own the Epicor content engine & transform how we communicate across the full marketing mix. Your objective in this role will be to establish Epicor as the authoritative voice in ERP, drive awareness of the Epicor brand and increas e favorability towards ou r unique value proposition.
You will own Content Strategy, Operations, and Performance and be responsible for building and operating a content system that increases qualified traffic and converts into pipeline . Reporting to the Vice President, Digital & Brand , you will partner across Product Marketing, Demand Generation, SEO/GEO , Brand, and Digital teams to coordinate and amplify content throughout the buyer journey.
We are only seeking applicants with strong content strategy experience, advanced AI and search discovery knowledge, and a performance-focused mindset.
- Content Strategy:
- Define and execute a consolidated content strategy that connects business priorities to organic discovery, buyer engagement, conversion, and pipeline growth.
- Translate inputs from Product Marketing, Demand Generation, Brand, International, and Digital teams into prioritized content roadmaps tied to measurable outcomes.
- Own the master content calendar across key marketing functions, ensuring visibility, coordination, reuse, and alignment across campaigns, channels, regions, and launch priorities.
- Build and operate the content supply chain across intake, prioritization, workflow, approvals, publishing readiness, governance, optimization, and measurement.
- Establish repeatable content frameworks, briefs, playbooks, templates, SEO and Generative Engine Optimization checklists, quality standards, and reporting routines to improve speed, consistency, quality, and scale.
- Develop AI-assisted, and eventually agentic, publishing workflows with human oversight to improve efficiency, scalability, quality control, and performance.
- Build a Generative Engine Optimization-forward content performance model, using analytics to improve discoverability, identify gaps, prioritize optimizations, and recommend where to create, refresh, consolidate, retire, or repurpose content.
- Daily, advanced use of AI tools and platforms, including experience using AI to improve content performance, build custom agents or automations, streamline workflows, and strengthen quality control.
- Experience designing content systems for AI Overviews, large language model discovery, Generative Engine Optimization, and zero-click environments.
- Strong familiarity with content-led conversion rate optimization, including intent mapping, journey design, user experience and content interplay, and conversion optimization.
- Experience building global content governance, intake models, publishing workflows, and operating standards that balance scale with flexibility.
- Experience working across multiple sites, site migrations, global teams, and multiple time zones.
- Experience within complex business-to-business enterprise software markets.
- Strong cross-functional partnership skills, with the ability to work across Product Marketing, Demand Generation, Brand, International, and Digital teams without owning or mandating core messaging.
- Experience connecting content strategy directly to qualified traffic, journey progression, lead quality, pipeline contribution, and business growth.
- Experience improving visibility, impression share, and citations across traditional search, AI Overviews, large language models, and Generative Engine Optimization surfaces.
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At Epicor, we’re truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP. We help businesses stay future-ready by connecting people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain.
We’re Proactive, Proud, Partners .
Whatever your career journey, we’ll help you find the right path. Through our training courses, mentorship, and continuous support, you’ll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we’re the essential partners for the world’s most essential businesses—the hardworking companies who make, move, and sell the things the world needs.
Competitive Pay & Benefits
Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
Equal Opportunities and Accommodations Statement
Epicor is committed to creating a workplace and global community where inclusion is valued; where you bring the whole and real you— that’s who we’re interested in. If you have interest in this or any role- but your experience doesn’t match every qualification of the job description, that’s okay- consider applying regardless.
We are an equal-opportunity employer.
Range:
Minimum: $105,000 USD Maximum: $178,000 USD
The salary range provided reflects the national average for this job title and does not represent compensation specific to Epicor Software Corporation. Actual compensation will vary based on experience, qualifications, and market factors relevant to the position.
Recruiter:
Christi McCall
