Director, Brand Experience Storyteller & Engagement
Towson, MD - Onsite 5 days a week
Relocation to be considered
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job:
We are seeking a strategic and experienced Director, Brand Experience Storyteller & Engagement to lead how the DEWALT story is brought to life at the Experience & Innovation Center (XIC) based in Towson, MD at the Stanley Black & Decker Tools & Outdoor headquarters. In this leadership role, you will serve as the primary voice and executive storyteller for the brand, engaging senior-level audiences—including C-suite leaders, site owners, end users, distributors and others—through immersive, high-impact experiences.
This role is responsible for translating real-world construction and industrial workflows into a compelling narrative that connects DEWALT’s solutions to tangible outcomes in safety, productivity, and performance. You will lead a small, high-performing team responsible for curating, preparing, and activating each experience, ensuring a seamless and differentiated visitor journey.
The ideal candidate brings deep experience in the construction or industrial space, strong executive presence, and the ability to connect jobsite realities to business impact through storytelling.
- Serve as the lead storyteller for XIC experiences, delivering a compelling, end-to-end DEWALT narrative tailored to diverse audiences
- Translate construction and industrial workflows into clear, outcome-driven value stories that highlight safety, productivity, and performance
- Engage and influence senior-level stakeholders, including C-suite leaders, customers, distributors, and site owners
- Own the end-to-end experience flow, including narrative arc, pacing, transitions, and integration of demonstrations and subject matter experts
- Partner in evolving the DEWALT master story, translating it into scalable, modular storytelling frameworks that enable tailored experiences across audiences
- Work cross-functionally with product, sales, brand, and end user teams to incorporate key inputs and ensure events are connected to and reflective of broader business priorities
- Capture insights from executive conversations and visitor engagement, using feedback to inform product development, marketing, and experience enhancements
- Lead and develop a small team responsible for adapting and activating the story for each visitor, ensuring consistency and excellence in delivery
- Coach team members and subject matter experts to elevate storytelling, presentation effectiveness, and audience engagement
The Person:
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
- Bachelor’s degree in Business, Construction Management, Marketing, Communications, or a related field
- 10–15+ years of experience in construction, industrial, or trade-related environments, with strong understanding of jobsite workflows and customer dynamics
- Proven ability to engage and influence senior-level executives and external stakeholders through strong executive presence and communication skills
- Deep understanding of construction workflows across the project lifecycle (design, pre-construction, pre-fabrication, and jobsite execution)
- Experience translating complex technical or operational concepts into clear, compelling, and outcome-driven narratives
- Demonstrated leadership experience, including managing and developing teams delivering customer-facing experiences
- Proven ability to collaborate across cross-functional teams and align stakeholders to deliver a cohesive experience
- Strong analytical and strategic thinking skills, with the ability to leverage insights for continuous improvement
- Passion for connecting real-world challenges to solutions that improve safety productivity, safety, and performance
- Must be able to remain on your feet for extended periods and move items as required.
You’ll receive a competitive salary and a great benefits plan, including:
Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
#LI-ONSITE
#LI-LG1

The Salary range for this position is $115,800.00 - $199,800.00

This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker.
The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.
The successful candidate may be eligible for annual merit increases.
Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
Discounts on Stanley Black & Decker tool sand other partner programs.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Benefits & Perks
You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at [email protected] . Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.
Know Your Rights: Workplace discrimination is illegal (eeoc.gov)
