6 St. Paul Street, Baltimore, MD 21202
Strategic Narrative Management: Establish, evolve, and protect MOPD’s digital voice across all major platforms (X/Twitter, Instagram, LinkedIn, TikTok, Facebook).
Campaign Advocacy: Design and execute counter-narrative digital campaigns that challenge tough-on-crime rhetoric, address misinformation, and expose the realities of mass incarceration.
Rapid Response Coordination: Work directly with executive leadership, policy advocates, and trial litigation teams to deploy strategic messaging during high-profile cases or breaking state legislative sessions.
Multimedia Content Production: Script, film, edit, and design high-quality visual content (short-form video, infographics, photo essays) that deconstructs complex legal concepts and case updates for a general audience.
Jurisdictional Storytelling: Travel to various MOPD district offices and courtrooms across the state to highlight the grassroots impact of our attorneys, social workers, and client advocates.
Analytics & Performance Tracking: Monitor platform metrics and use data-driven insights to optimize organic growth, reach, and user engagement.
Narrative Management: Establish, evolve, and protect MOPD's digital voice across all major platforms (X/Twitter, Instagram,LinkedIn, TikTok, Facebook).
Campaign Advocacy: Design and execute counter-narrative digital campaigns that challenge tough-on-crime rhetoric, address misinformation, and expose the realities of mass incarceration.
Rapid Response Coordination: Work with executive leadership, policy advocates, and litigation teams to deploy strategic messaging during high-profile cases or legislative sessions.
Multimedia Content Production: Script, film, edit, and design visual content that translates legal concepts and case updates for a general audience.
Client & Community Storytelling with Ethical Safeguards: Identify and secure consent for client stories featured in content, ensuring compliance with confidentiality and trauma-informed practices.
Crisis & Reputation Management: Monitor and respond to misinformation or hostile narratives targeting OPD clients, attorneys, or operations, in coordination with leadership and legal counsel.
Community Management: Monitor and respond to comments, DMs, and mentions in real time, maintaining tone consistency and de-escalating hostile engagement.
Legislative support: Produce real-time content during the legislative session to support OPD's policy advocacy.
Analytics & Performance Tracking: Monitor platform metrics and use data-driven insights to optimize organic growth, reach, and engagement.
Series & Recurring Content Development: Create recurring content franchises (e.g., "know your rights" series, staff spotlights).
SEO & Discoverability: Optimize captions, hashtags, and metadata to improve organic discoverability.
Additional Duties, As Needed
Training & Capacity Building: Train staff who contribute to or interact with OPD's social media presence on brand voice and messaging
Cross-Agency & Coalition Coordination: Partner with allied advocacy and community organizations to co-develop and amplify shared campaigns.
Internal Communications Support: Create internal content and talking points to help staff across all 52 offices speak consistently about agency priorities.
Website & Digital Asset Management: Maintain and update OPD's website and digital properties to align with current messaging.
Intern & Fellow Supervision: Recruit, train, and supervise student interns or fellows supporting the digital communications team.
Trend & Platform Monitoring: Track emerging platform features and trends, adapting content strategy accordingly.
User-Generated Content Strategy: Encourage and curate community-submitted content to build authenticity and reach.
Style Guide Development & Maintenance: Create and maintain a social media style guide for consistency across contributors.
Accessibility Standards: Ensure content meets accessibility best practices (alt text, captions, color contrast).
And other duties as assigned by the Public Defender or Deputy Public Defender.
Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator’s license valid in the State of Maryland.