We are seeking a talented and customer-obsessed conversion copywriter to join our dynamic marketing team. The ideal candidate will have a passion for driving customer conversions across various digital platforms by creating targeted, relevant, and engaging content. This role focuses on creating content tailored for various audiences for a private Christian university, including incoming college students and their parents, as well as graduate-level, online, and partner site students. You will work closely with the Manager of Content Strategy, a team of student writers, and the rest of the SEU Creative team to promote the university’s brand. This position requires creativity, attention to detail, strong editorial and grammatical skills, and a willingness to remain on the cutting-edge of the latest digital strategies in order to remain relevant to our audiences.
Reports to: Editor in Chief
Supervisory Responsibility: N/A
Indirect Supervisory Responsibility: N/A
ESSENTIAL DUTIES - May include, but is not limited to the following:
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Content Creation: Develop high-quality, persuasive copy for landing pages, email campaigns, social media captions, web pages, and other marketing materials, specifically targeting incoming college students and their parents, as well as additional audiences as assigned.
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Audience Understanding: Conduct thorough research to understand the unique needs, motivations, and concerns of our audiences, ensuring content is relevant and compelling.
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Conversion Optimization: Write and optimize copy that encourages desired actions, such as clicks, sign-ups, applications, and enrollments.
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Collaboration: Work closely with the marketing team, designers, and enrollment staff to ensure copy aligns with overall brand messaging and campaign goals.
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A/B Testing: Participate in the creation and execution of A/B tests to measure the effectiveness of different copy variations and continuously improve conversion rates.
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SEO Integration: Implement SEO best practices in all content to enhance organic search visibility and drive traffic.
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Performance Analysis: Track and analyze content performance metrics to inform and refine future content strategies.
Market Trends: Stay up-to-date with the latest trends in digital marketing, copywriting, and customer engagement to keep our content fresh and competitive.
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ADDITIONAL/NON-ESSENTIAL DUTIES
N/A
LOCATION
Lakeland Downtown Offices
EDUCATION
Required Education:
Bachelor's in marketing, advertising, public relations, creative writing, or related field OR equivalent work experience
Preferred Education:
Master's in Marketing, Search Engine Optimization, Social media
LICENSES/CERTIFICATIONS
N/A
EXPERIENCE
Required:
- Used to a fast-paced, ever-changing environment; flexibility and adaptability to the changes/shifting priorities inherent to a marketing department
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Knowledge of brand development & maintenance
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Exceptional writing and editing skills with a strong attention to detail.
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Proficiency in crafting copy for various digital platforms, including web, email, and social media.
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Understanding of conversion rate optimization (CRO) principles and practices.
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Ability to conduct audience research and translate insights into compelling content.
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Experience with A/B testing and using data to inform content decisions.
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Knowledge of SEO best practices and the ability to implement them in copy.
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Strong project management skills and the ability to meet deadlines in a fast-paced environment.
Excellent organization, collaboration, and communication skills.
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Preferred:
- Experience in higher education marketing.
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More than 5 years of experience·
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Familiarity with Adobe Creative Suite
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Familiarity with website maintenance/WordPress
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Understanding of the unique context and values of a Christian university.
KNOWLEDGE, SKILLS, AND ABILITIES
Required:
- Self-starter with excellent work ethic and attention to detail
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Ability to work with a team to complete time-sensitive projects
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Initiative to solve problems and present ideas
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Ability to work under minimal supervision
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Strong communication and collaborative skills
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Strong customer service skills
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Strong time management skills
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Ability to manage multiple projects simultaneously and meet tight deadlines
Analytical skills for assessing project performance and implementing improvements
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Preferred:
N/A
All employees are responsible for maintaining an environment that is free from discrimination, intimidation, harassment, including sexual harassment.
- This position is considered Non-Essential for the purposes of Emergency Response.
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Office Environment: Ability to work primarily in an office setting, which involves sitting for extended periods.
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Computer Use: Proficiency in using computers for various tasks, which requires hand-eye coordination and manual dexterity for typing and handling office equipment.
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Communication: Strong verbal communication skills for meetings, presentations, and interactions with staff, students, and parents.
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Mobility: Capability to move around the office and campus as needed for meetings and events.
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Standing: Ability to stand and walk for extended periods of time for meetings and events.
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Lifting: Occasionally lift and carry items such as files, documents, or small office equipment weighing up to 20 pounds.
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Visual Requirements: Ability to read and interpret data, see images and color and create work product on computer screens and printed documents.
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Hearing and Speaking: Adequate hearing to participate in conversations and phone calls, and clear speaking ability for effective communication.
No
Regularly Monday to Friday, 9-5pm with occasional evenings and weekends based on project deadlines and events.
All new hires and employees transferring into a new position will have a 90-day probationary period within which to learn the functions of the job and to be evaluated. Following the probationary period, the employee can transition to regular status, have the probationary period extended in order to receive more training, or employment can be terminated. Required compliance training is as follows:
SEU Onboarding, SEU Creative Team Onboarding
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SEU promotes a safe working environment. Employees are responsible for completing assigned tasks safely and efficiently, and supervisors are responsible for creating and maintaining a safe work environment.
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Employees must report any unsafe work conditions or practices, as well as any near-miss incidents, to their supervisor and Risk Management.
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Work-related injuries must be immediately reported to Security and Human Resources. When life or limb are at risk, please dial 911. Supervisors and employees should ensure that injury/accident reports are submitted to the Office of Human Resources within 24 hours of the incident.
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Emergency Employees report for or must remain at work in emergency situations. Dismissal or closure announcements do not apply to this position, unless instructed otherwise by your direct supervisor or a member of the Leadership Team.
All full-time positions at SEU are deemed security-sensitive and require background checks. Employees required to drive their own personal vehicle, a rental car or an SEU vehicle in performance of their duties must pass an MVR records check and meet the requirements of the University’s insurance carrier in order to meet the requirements of the position.
SEU is an at-will employer. This job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change. The employer retains the right to change or assign other duties to this position.
The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
SEU is committed to providing a workplace that is free from unlawful discrimination and harassment. All forms of discrimination against or harassment of a person because of his or her identification within a protected category are strictly prohibited and will not be tolerated. This prohibition applies equally to conduct by and against employees, vendors, visitors, and students.
