Top 7 Senior marketer Jobs in Baton Rouge, La

Paid Media & Growth Strategist
WEILER PLASTIC SURGERY —Baton Rouge, LA
- Full-time
- Presentation skills
- Mentoring
- APIs
10d
Demand Generation Manager
Therapy Brands Thrive, LLC —Baton Rouge, LA
- Full-time
- Remote
- 5 years
- Analysis skills
- Continuous improvement
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Integrated Campaign Manager, North America (New York or Chicago)
Ideals —United States
- $90,000 - $142,000 a year
- Full-time
- Remote
- Mid-level
- Travel
- 4 years
- Health insurance
- 401(k) matching

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Content Marketing Specialist
Omni Specialty Packaging, LLC —Baton Rouge, LA
Bachelor’s degree in Graphic Design, Marketing, Communications, or related field preferred. Execute marketing concepts across multiple platforms, including…
From $72,000 a year
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11d
DIGITAL MEDIA SPECIALIST
Education-Board of Regents —Baton Rouge, LA
Access to driving records is required for employees operating state-owned vehicles or state-contracted rental vehicles. A background chek is required.
$65,000 - $75,000 a year
12d

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Associate Applications Analyst
Bath & Body Works —Columbus, OH
You’ll partner with creative and business teams, technical peers, vendor partners, and our procurement team — while learning industry-leading tools such as…
$73,000 - $107,800 a year
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Senior Specialist, Paid Social
Victoria's Secret —Reynoldsburg, OH
Bachelor’s degree in Marketing or related field. You will serve as a paid social channel expert, leading media planning, audience strategy, and performance…
$86,800 - $117,600 a year
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Paid Media & Growth Strategist

WEILER PLASTIC SURGERY -
Baton Rouge, LA

Apply Now

Job Details

Full-time
10 days ago

Qualifications

AI models
Social media advertising campaigns
Google Analytics Certification
Google Ads Certification
Managing clients as a media buyer or planner
Squarespace
Content management systems
Google Tag Manager
HubSpot Marketing Hub
SEM campaigns
Lead Conversion
B2B business model
Machine intelligence
Attribution modeling
Customer relationship management (CRM) systems (technically supported)
Media data analysis
Pay-per-click (PPC) advertising
Facebook
Marketing analytics
Machine learning (ML) fundamentals
Media buying and planning
AI-driven automation
AI strategy
Lead generation activity metrics tracking
B2B marketing
Instagram
Paid search marketing
Sales automation technologies
Sales follow-up
Marketing controlled experiments research

Full Job Description

Senior Paid Media & Performance Specialist

Company: Hype Marketing Agency

Job Summary

Hype Marketing Agency is seeking an experienced, high-performing Senior Paid Media & Performance Specialist to take end-to-end ownership of our client portfolio’s paid social and paid search ecosystems.

In this role, you will be the primary architect and manager for all Meta and Google advertising accounts. Beyond media buying, you will bridge the gap between ad traffic and actual business revenue by collaborating with internal operations and sales teams. Utilizing tools like HubSpot and Aesthetix CRM, you will help build and fine-tune conversion paths that guide leads from initial click to booked patient and beyond. This is a senior individual contributor role for a performance marketer who thrives on scaling accounts and driving measurable ROI.

Key Responsibilities

1. Full-Funnel Paid Media & AI Integration (55%)

End-to-End Account Ownership: Lead the strategy, execution, scale, and daily management of Meta Ads (Facebook/Instagram) and Google Ads (Search, Display, Shopping, Performance Max, YouTube).
AI & Machine Learning Harnessing: Implement platform-native AI algorithms (Google Smart Bidding, Performance Max asset groups, Meta Advantage+ campaigns) while leveraging generative AI tools to streamline copy ideation, audience research, and creative variations.
Creative Strategy & Briefing: Direct the visual and messaging strategy for ads; write high-converting copy and collaborate with graphic/video teams to brief creative angles, hooks, and formats (Reels, Shorts, Carousels) optimized for paid channels.
A/B Testing: Develop and execute structured tests across audiences, creative, landing pages, and bid strategies to drive continuous performance improvement.
Performance & Budget Scaling: Oversee budget allocation, bid strategies, and account pacing across a diverse client portfolio ($XX,XXX+ in monthly spend) to improve ROAS and lower CPA.

2. Patient/Client Lifecycle & CRM Strategy (20%)

Full Lead-to-Patient Conversion Paths: Leverage HubSpot and Aesthetix CRM to map, measure, and optimize complete conversion paths—ensuring paid traffic flows seamlessly from top-of-funnel lead to booked patient, consult, and repeat client.
Lead Scoring & Operations Alignment: Work directly with clients' internal sales, reception, and operations teams to establish lead scoring frameworks, ensure fast follow-ups, and refine lead qualification criteria based on real-world outcomes.
Closed-Loop Feedback Loops: Utilize offline conversion tracking (OCT) and CRM pipeline data from HubSpot and Aesthetix CRM back to ad platforms to continuously refine targeting based on actual revenues generated rather than top-of-funnel form fills.

3. Tracking, Attribution & Web CMS Management (15%)

Advanced Tracking & Attribution: Architect robust event and conversion tracking across accounts using Google Tag Manager (GTM), GA4, Meta Conversions API (CAPI), and third-party attribution models.
Account Governance & Hygiene: Audit, restructure, and maintain clean infrastructure across Google Business Manager/MCC and Meta Business Suite, ensuring proper conversion integrity and user access control.
Landing Page & CMS Optimization: Manage updates, form setups, and user experience (UX) enhancements across various Web Content Management Systems (Shopify, Webflow, HubSpot, Squarespace, etc.) to maximize conversion rates.

4. Client Strategy & Agency Leadership (10%)

Direct Client Communication: Translate complex advertising and revenue metrics into actionable business insights during regular performance reviews and strategy calls.
Reporting & Forecasting: Build monthly performance reports, identify optimization opportunities, forecast ad spend and performance trends, and present insights to clients during strategy calls.
Mentorship: Share paid media best practices, creative frameworks, and emerging AI tools with junior team members.
Growth Support: Participate in new client proposals, account audits, and onboarding sessions as the lead paid media technical expert.

Qualifications & Requirements

Experience: 4–6+ years of hands-on experience independently managing and scaling paid media accounts across Meta and Google (agency experience strongly preferred).

CRM Expertise: Direct experience working within HubSpot and/or Aesthetix CRM (or similar medical aesthetic/patient management CRMs) to track and optimize lead-to-patient conversion pipelines.
Sales & Marketing Operations Alignment: Proven experience collaborating with sales/operations teams on lead scoring, lead qualification workflows, and pipeline feedback loops.
Ad Management Mastery: Proven track record of auditing, restructuring, and profitably scaling complex ad accounts across both B2B and B2C/Medical/E-commerce verticals.
AI Tooling: Demonstrated proficiency utilizing built-in ad network AI tools (Meta Advantage+, Google PMax) and external AI software for copy and media production.
Analytics & Tracking Tech: Deep knowledge of GTM, GA4, Meta CAPI, and custom conversion setups.
CMS & CRO Experience: Hands-on familiarity updating content and building landing pages inside major Web CMS platforms.
Certifications: Active Google Ads Certifications and Meta Certified Digital Marketing Associate / Blueprint credentials required (or in progress).
Communication: Exceptional verbal and written communication skills with comfort presenting directly to C-suite and business-owner clients.

Apply Now

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senior marketer jobs in baton rouge, la

Paid Media & Growth Strategist

Demand Generation Manager

Integrated Campaign Manager, North America (New York or Chicago)

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