Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott & White is the largest not-for-profit healthcare system in Texas that empowers you to live well.
Our Core Values are:
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We serve faithfully by doing what's right with a joyful heart.
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We never settle by constantly striving for better.
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We are in it together by supporting one another and those we serve.
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We make an impact by taking initiative and delivering exceptional experience.
Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include:
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Immediate eligibility for health and welfare benefits
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401(k) savings plan with dollar-for-dollar match up to 5%
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Tuition Reimbursement
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PTO accrual beginning Day 1
Note: Benefits may vary based upon position type and/or level.
The Marketing Manager, under the direction of the Regional Marketing Director, develops and executes strategic marketing initiatives that drive patient acquisition, engagement and retention across Baylor Scott & White Health service lines, facilities and physician practices. This role uses market research, consumer insights and performance analytics to identify growth opportunities, optimize the patient journey from awareness through long-term loyalty, increase awareness and utilization of MyBSWHealth, and deliver measurable business results.
The Marketing Manager leverages market research, consumer behavior trends, digital performance metrics and business data to develop targeted campaigns that increase appointments, strengthen patient relationships and support organizational growth objectives. Working collaboratively with service line leaders, physicians, operations teams and marketing stakeholders, this position ensures marketing investments deliver measurable business outcomes and exceptional customer experiences.
Essential Functions of the Role
Key Success Factors
We believe that all people should feel welcomed, valued and supported.
QUALIFICATIONS
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EDUCATION - Bachelor's Degree in Marketing, Communications, Business Administration, or a related field preferred
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EXPERIENCE - 3 years of progressive marketing experience required.
PREFERRED QUALIFICATIONS
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Healthcare marketing experience preferred.
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Experience in patient acquisition, retention marketing, CRM, digital marketing and/or analytics-driven marketing strongly preferred.
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Experience with healthcare consumer data, marketing performance reporting and ROI measurement.
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Experience developing growth strategies tied to appointments, service line growth, customer engagement or other measurable business outcomes.
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Certification or advanced training in digital marketing, analytics, CRM platforms or marketing technology preferred.
