At Walmart, we’re building the future of omni-channel retail through innovation that reaches millions of customers, members, sellers, suppliers, and advertisers. As Group Director, Product Marketing, you will play a pivotal role in enabling the growth of critical businesses, while transforming emerging products and new business concepts into marketing-leading solutions.
This leader will define how new products are positioned, launched (across businesses like membership, AI, B2B, etc.), adopted, and scaled, serving as the strategic bridge between the business and Marketing. From early-stage incubation through enterprise launch, you will shape go-to-marketing strategy, influence product direction, and create compelling narratives that accelerate customer adoptions and business impact.
Leading a high-performing organization of approximately 40+, you’ll operate with significant autonomy and executive visibility while partnering across multi-disciplinary cross functional teams. This is a rare opportunity to build capabilities, influence enterprise strategy, and help define what’s next for one of the world’s most recognized brands.
Define Product Marketing Strategy
- Develop and execute enterprise product marketing strategies that support existing and emerging businesses.
- Establish differentiated positioning, messaging and value propositions that resonate with target audiences and create competitive advantage.
- Influence product strategy and roadmap decision through customer insights, market intelligence, competitive analysis, and business performance
- Create scalable product marketing frameworks that can be leverages across multiple products and business lines.
Lead Product Incubation & Commercialization
- Partner with business and strategy teams from concept through launch to shape products that meet customer and market needs.
- Lead integrated go-to-market planning across Marketing and businesses.
- Build launch strategies that accelerate adoption, customer engagement, revenue growth, and long-term product success.
- Establish commercialization best practices and repeatable operating models that improve speed to market.
Drive Customer & Market Intelligence
- Partner with Customer Insights & Analytics team to uncover customer needs, emerging trends, whitespaces opportunities, and competitive insights.
- Translate complex customer, business, and marketplace data into actionable recommendations for executive leadership.
- Develop segmentation strategies and customer personas that inform product development and marketing investments.
- Continuously evaluate market dynamics to influence future business opportunities.
Accelerate Product Adoption & Growth
- Define customer adoption strategies that maximize awareness, engagement, acquisition, retention, and lifetime value.
- Partner with cross-functional teams to optimize the end-to-end customer experience across every stage of the product lifecycle.
- Establish success metrics in partnership with Customer Insights & Analytics team to measure commercialization effectiveness and business impact.
- Leverage experimentation, testing, AI , and analytics to continuously improve product performance and customer outcomes.
Lead Cross-Functional Partnership
- Serve as the primary product marketing partner across various businesses, Marketing leadership, and executive leadership.
- Influence senior leaders and stakeholders through data-driven recommendations and compelling executive storytelling.
- Drive alignment across multiple organizations while balancing competing priorities and business objectives.
- Build trusted relationships that enable faster decision-making and stronger enterprise execution.
Build Organizational Capability
- Lead, coach, and develop a team of approximately 40+ associates across Product Marketing disciplines.
- Create an inclusive, high-performing culture focused on innovation, accountability, collaboration, and continuous learning.
- Build organizational capabilities that leverage AI, automation, and modern marketing technologies to improve effectiveness at scale.
- Identify and develop future leaders while creating meaningful career growth opportunities across the organization.
Leadership Competencies
- Strategic Product Marketing: Shapes long-term product marketing vision and commercialization strategy by translating customer insights, market dynamics, and business priorities into differentiated product positioning and measurable business growth.
- Executive Communication & Influence: Builds alignment across executive stakeholders through compelling storytelling, data-driven recommendations, and the ability to influence decisions in complex, highly matrixed environments.
- Customer & Market Insight: Leverages customer research, competitive intelligence, behavioral analytics, and market trends to inform product strategy, commercialization, and long-term investment decisions.
- Go-to-Market Leadership: Leads enterprise-wide product launches by aligning cross-functional teams, establishing repeatable operating models, and ensuring successful product adoption and growth.
- Business & Data Acumen: Synthesizes financial, operational, and customer data to identify opportunities, measure business impact, and drive strategic decision-making.
- Cross-Functional Leadership: Builds trusted partnerships across Product, Marketing, Sales, Technology, Strategy, Operations, and Executive Leadership to deliver integrated customer experiences and business outcomes.
- Organizational Leadership: Develops high-performing teams through coaching, talent development, succession planning, and a culture grounded in accountability, innovation, and inclusion.
- Continuous Innovation: Champions experimentation, AI-enabled ways of working, automation, and continuous improvement to increase organizational effectiveness and accelerate business growth.
What You’ll Bring
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
- 12+ years of progressive experience in Product Marketing, Go-to-Market Strategy, Commercialization, Brand Marketing, Growth Marketing, or related disciplines.
- Experience leading large-scale product launches and commercialization efforts for digital, retail, technology, marketplace, or B2B products.
- Demonstrated success influencing product strategy through customer insights, market research, competitive intelligence, and business analytics.
- Experience leading and developing high-performing organizations, including leaders and individual contributors.
- Exceptional executive communication, presentation, and storytelling skills with the ability to influence senior leadership.
- Strong analytical mindset with experience translating complex business data into strategic decisions.
- Proven ability to lead highly matrixed cross-functional initiatives with significant organizational impact.
- Experience managing multiple priorities in fast-paced, evolving environments.
- Experience within omnichannel retail, Growth Marketing, eCommerce, technology, SaaS, marketplaces, advertising, or B2B organizations.
- Experience commercializing AI-enabled or emerging technology products.
- Experience building or transforming Product Marketing organizations.
- Familiarity with modern marketing technology, customer analytics platforms, and AI-enabled marketing capabilities.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Bentonville, Arkansas US-30008: The annual salary range for this position is $160,000.00 - $320,000.00
Hoboken, New Jersey US-10279: The annual salary range for this position is $192,000.00 - $384,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelors Degree in Marketing, Business Administration or Related field and 6 years' experience in Marketing, Business Administration
or related field. Option 2: 9 years' experience in Marketing, Business Administration or related field.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
MBA preferred
1601 SE 10th St, Bentonville, AR 72716, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
