The Senior Director of Marketplace will help shape the next chapter of one of the fastest-growing platform businesses in retail – Walmart Marketplace and Walmart Fulfillment Services. This role sits at the center of our Enterprise Growth strategy and will define how we tell the story of scale, innovation, and opportunity across our evolving ecosystem.
This leader will build and drive a bold communications strategy that positions Walmart Marketplace as the platform of choice for sellers and a key differentiator in omnichannel retail. The opportunity is not only to protect reputation – but to accelerate growth, shape industry perception, and reinforce Walmart as the most trusted retailer in the world.
About the Team
The Marketplace communications function operates within Global Communications as part of the Enterprise Growth organization. We sit at the intersection of product innovation, platform expansion, seller success, and brand trust.
Our work fuels momentum – helping sellers see the opportunity, customers see the value, and stakeholders see Walmart’s leadership in building a responsible, high-growth platform. We collaborate across eCommerce, Merchandising, International, Global Technology, Marketing, Legal, Compliance, and Corporate Affairs to ensure growth and governance move forward together.
Growth-Focused Strategy & Narrative Leadership
- Develop and lead a forward-looking communications strategy that accelerates Marketplace and WFS growth.
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Shape a compelling narrative around seller opportunity, expanded assortment, fulfillment innovation, and Walmart’s omnichannel advantage.
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Position Walmart Marketplace as a differentiated, tech-enabled platform powered by trust, scale, and physical store integration.
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Advise senior leaders on messaging that strengthens competitive positioning in a rapidly evolving retail landscape.
Proactive Brand-Building & Industry Positioning
- Drive bold, proactive media strategies that elevate Marketplace milestones, seller success stories, and platform innovation.
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Secure thought leadership opportunities that position Walmart as a global leader in omnichannel and platform retail.
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Amplify key growth initiatives across earned, owned, executive, and digital channels.
Enterprise Collaboration & Influence
- Partner across Enterprise Growth, eCommerce, Stores, Merchandising, Tech, and Corporate Affairs to unify the broader eCommerce narrative.
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Align Marketplace storytelling with Walmart’s enterprise brand, investor priorities, and customer experience strategy.
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Serve as a senior communications leader who can influence, align, and mobilize cross-functional teams at scale.
Risk Leadership & Responsible Growth
- Anticipate and manage reputational risks tied to platform growth, third-party sellers, and regulatory scrutiny.
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Lead high-visibility issue response efforts with clarity, speed, and executive-level judgment.
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Embed trust, governance, and responsible growth into all Marketplace narratives.
Measurement & Momentum
- Use data, media insights, and competitive intelligence to refine strategy and strengthen impact.
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Continuously evolve storytelling to reflect innovation in AI, fulfillment, seller enablement, and digital experiences.
What You’ll Bring
- 10+ years of communications leadership experience in eCommerce, retail, technology, or platform businesses.
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A growth mindset – someone energized by scale, expansion, and competitive positioning.
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Proven ability to build enterprise-level communications strategies that drive awareness, adoption, and reputation impact.
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Experience advising senior executives in high-visibility, high-growth environments.
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Strong media instincts and experience leading proactive PR campaigns tied to product and business milestones.
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Executive presence and the ability to influence across a complex, matrixed organization.
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Sound judgment in navigating reputational risk while advancing business momentum.
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A passion for building the future of retail.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $130,000.00 - $260,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Communications, Public Relations, Political Science, or related field and 6 years’ experience in journalism, communications, or relevant area OR 8 years’ experience in journalism, communications, or relevant area.
2 years’ supervisory experience.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Direct media experience., Government or media relations experience in a Fortune 500 company., Managerial experience running media components of political election or grassroots advocacy campaigns.
811 Excellence, Bentonville, AR 72716, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
