The CTtransit Brand & Communications Manager is a dynamic specialist who will help develop and implement brand strategies, manage communications initiatives, and ensure brand consistency across all channels. This role requires a strategic thinker with a passion for storytelling, a keen eye for design, and a strong understanding of consumer behavior and market trends
1. Develop and execute comprehensive brand strategies to enhance brand awareness, equity, and positioning in the market.
2. Create and manage brand guidelines, ensuring consistent brand representation across all touchpoints, including digital, print, and in-person interactions.
3. Collaborate with cross-functional teams to develop integrated marketing campaigns that align with the brand’s messaging and objectives.
4. Lead the development of creative assets, including visual content, copywriting, and multimedia materials that resonate with the target audience.
5. Monitor market trends, conduct consumer research, and analyze brand performance metrics to identify opportunities for brand growth and improvement.
6. Support public relations and community engagement efforts to maintain a positive brand image, including media relations, press releases, and crisis communications, public meetings/hearings. CTtransit is an Equal Opportunity/Affirmative Action Employer
7. Collaborate with multi-media to create a dynamic company social media presence, engaging with followers and developing content that reflects the brand’s voice and values.
8. Coordinate with external agencies and vendors to execute marketing initiatives, ensuring brand alignment and quality standards.
9. Support internal stakeholders by providing brand education and guidance, ensuring that all employees embody the brand’s values and messaging in their interactions. 10. Measure and report on the success of brand and communications initiatives, providing insights and recommendations for continuous improvement.
11. Assists with the management of social media, ensure brand consistency across all communication channels, and exceptional customer experience for riders through informed and relevant messaging.
12. Assists in overseeing the creation and implementation of monthly Editorial Calendar for cross reference with social media and internal communication which includes input from HR, finance, transportation, planning, and safety & security departments.
13. Partner with Customer Service to gain customer feedback in real time and showcase via social media platforms and website.
14. Assists in managing customer-related communications and CTDOT to ensure exceptional and positive CX that includes but is not limited to alerts related to detours, cut trips, and other service impacts.
15. Assists in supporting Marketing production on an as needed basis. This work may occur beyond the traditional working days/hours and shared with team members.
16. Assist other departments and divisions as assigned.
17. Assists in managing problems and emergencies as needed.
18. Work cooperatively with all levels of personnel.
19. Attends in-service training, seminars or other opportunities for professional development as made available by the Agency. Provides training for Agency personnel as required. Actively participates in staff meetings, trainings, etc.
20. Has thorough working knowledge of Agency policies and procedures, and collective bargaining agreements.
21. Will participate in the interview process, and the selection process for new positions or contractors.
Work Schedule & Availability
22. This position requires flexibility to support agency activities and events that may occur during evenings, weekends, and early mornings. Candidates should be comfortable adapting to a dynamic schedule that reflects the rhythm of community engagement and organizational priorities.
Editorial Leadership
23. Serves as the lead for content development and visual layout of the agency’s quarterly magazine. This includes setting editorial tone, coordinating contributors, and ensuring the final publication reflects brand standards and storytelling goals.
Please also ensure the physical requirements are reflected in the job description itself. I shared an example with you.
Physical Requirements
24. The role involves periods of standing, walking, and occasional stooping. Candidates must be able to lift and carry materials weighing between 25–50 lbs., including event supplies, printed collateral, and display items.
22. Other duties and responsibilities as assigned.
