Position Overview
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a(n) [position title] within PNC's [name of division] organization, you will be based in [city/state location of position].
Job Profile
PNC is seeking a Senior Brand Consulting Lead to join its Brand Consulting & Governance function within Corporate Marketing. The role serves as a strategic brand consultant to line of business, enterprise, and cross-functional partners, helping teams translate brand strategy into sharp messaging, strong creative thinking, and cohesive customer experiences. This role will help deliver elevated creative quality and drive more consistent, distinctive brand expression across the enterprise.
Our established Brand Platform, Brilliantly Boring, is uniquely positioned to differentiate PNC. With our unbank-like tone and empathy advantage, the work we do for our customers is steady, dependable and reliable. Simply put, we aim to be boring with our customers’ finances so they can live bolder, more fulfilling lives.
The successful candidate will bring strategic rigor, creative judgment, and collaborative influence, helping ensure the PNC brand shows up clearly, distinctly, and consistently in ways that connect to customer needs and business objectives. This is an opportunity for a curious, consultative marketer to shape how the brand is understood, activated, and scaled while building trusted partnerships that elevate both the work and the teams behind it.
This role has a particular emphasis on partnering and consulting with corporate and internal communications teams, HR and recruitment partners, and additional lines of business such as Asset Management and Corporate and Institutional Banking.
Key Responsibilities and Functions
- Serve as a lead brand consultant to line of business and enterprise partners, shaping how brand strategy is expressed through ideas, messaging, creative development, channel execution, and integrated planning.
- Identify internal opportunities and gaps in brand understanding, adoption, or execution, and help design education, tools, communications, and change management approaches that increase employee adoption, build employee brand advocacy and bolster capability across internal teams.
- Guide teams in creating work that is distinctively PNC, ensuring ideas, messages, visuals, and experiences are differentiated, strategically grounded, and aligned to the brand’s verbal and visual identity system.
- Provide thoughtful brand counsel throughout the development process, from early strategy and value proposition development through agency briefing, creative review and final execution.
- Partner with product managers, marketers, strategists, designers, writers, and agency teams to translate brand principles into clear, practical direction that can be applied within varied business, product, and customer contexts.
- Influence enterprise-wide, brand-centric storytelling by helping teams connect product and campaign messages to a broader, more cohesive brand narrative and customer benefit.
- Strengthen the use of brand fundamentals, including tone of voice, messaging architecture, visual identity, design system application, and creative consistency across channels and touchpoints.
- Stay closely connected to brand strategy, business priorities, customer shifts, and category dynamics to identify opportunities to strengthen the clarity, distinctiveness, and effectiveness of PNC marketing.
- Partner with various enterprise teams to advise and influence how the PNC brand is expressed across enterprise narratives, internal initiatives, employer and recruitment marketing, and specialized business messaging where audience needs and contexts may vary.
Ideal Candidate
- A strategically minded, creatively fluent marketer with strong instincts for brand building and creative quality.
- Able to balance consistency and flexibility, protecting the integrity of the brand while making sound recommendations for real-world business and channel needs.
- Comfortable operating as a consultative partner, building trust and influencing cross-functional teams through sound judgment, clarity, and strong communication.
- An active listener who asks smart questions, understands context before reacting.
- Confident giving clear, constructive guidance on strategic positioning, messaging, copy, design, storytelling, and customer experience in ways that are practical and collaborative.
- Curious, proactive, and energized by the opportunity to improve how the brand shows up, and how creative decisions get made.
- Brings strong judgment in balancing enterprise consistency with the nuanced needs of internal audiences, employees and candidates, executive stakeholders, and business-specific communications.
- Experience with internal corporate branding/internal communications and/or employer branding is not required, but considered a plus.
Experience & Qualifications
- 8+ years of experience in consumer marketing, brand strategy, brand management, or creative strategy, with direct experience building, stewarding, and activating brands in market.
- Demonstrated success shaping creative ideas, campaigns, messaging, and customer-facing experiences in ways that strengthen brand clarity, distinctiveness, and consistency.
- Experience counseling internal stakeholders, cross-functional partners, and/or clients, including presenting recommendations, navigating feedback, and influencing decisions, with or without direct authority.
- Strong experience working with internal creative teams and external agency partners to develop and refine high-quality marketing work.
- Advertising agency and/or consulting experience preferred.
- Experience supporting employee communications, corporate communications, internal communications, employer brand or recruitment marketing, and/or B2B professional services marketing is preferred.
Why This Role Matters
- Brand is a critical enterprise asset and an important driver of growth, consistency, and customer trust across PNC.
- This role helps ensure that the brand is not only protected, but actively strengthened through strong collaboration and distinctive marketing work in service of our business objectives.
- It is a high-impact opportunity for a marketer who wants to shape the quality, coherence, and influence of brand expression across the organization.
PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
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Leads the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
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Supports the team in development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment.
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Translates desired business outcomes into marketing strategy and executes complex, integrated marketing programs/initiatives that may include advertising, sales content and internal communications.
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Serves the team as a leader and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
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Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
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Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
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Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
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Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
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Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented
Business Acumen, Business Analytics, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management
Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Bachelors
No Required Certification(s)
No Required License(s)
Base Salary: $91,000.00 – $202,800.00
Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.
Generally, this opening is expected to be posted for two business days from 07/20/2026, although it may be longer with business discretion.
PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.
If an accommodation is required to participate in the application process, please contact us via email at [email protected]. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
