Top 3 Ppc specialist Jobs in Bethlehem Pa

Digital Marketing Specialist
Altitude Marketing —Emmaus, PA
- Hybrid work
- Mid-level
- Office
- 3 years
- Profit sharing
- Paid holidays
3d

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Digital Marketing Specialist

Altitude Marketing -
Emmaus, PA

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Job Details

3 days ago

Benefits

Profit sharing
Paid holidays
Disability insurance
Health insurance
Dental insurance
Happy hour
Vision insurance
401(k) matching
Life insurance

Qualifications

LinkedIn
Audience analysis
Social media advertising campaigns
Google Analytics Certification
SEO traffic analysis reports
Google Ads Certification
Media performance reporting
Performance Reporting
Mid-level
SEM campaigns
3 years
Persona definition
Microsoft Ads
Ahrefs
User personas
Pay-per-click (PPC) advertising
Facebook
HubSpot
Instagram
Keyword topic research
Content review
SEO content performance reports
Bing Ads Certification
ChatGPT
Campaign performance reporting

Full Job Description

As an award-winning agency—named a Best Place to Work three years in a row and a three-time Inc. 5000 company—we offer the excitement of a fast-paced environment with the stability of a proven industry leader. If you’re looking to be part of a hard-working, highly collaborative team, we want you on board!

About the Role

A Digital Marketing Specialist at Altitude is responsible for implementing and monitoring the necessary campaigns across all platforms and channels. They are responsible for the performance of client campaigns in achieving company and client goals.

This is a hybrid position based in our Emmaus, PA headquarters, combining in-office collaboration with remote flexibility.

Key Accountabilities and Functions

PPC Keyword Research – Identify terms that are relevant to client business opportunities and review current advertising terms to determine if they are meeting client goals
LinkedIn Audience Research – Identify LinkedIn audience that fits client buyer persona and review active campaign audiences to ensure the right people are seeing each client’s ads
Campaign Development – Build and launch campaigns on any and all platforms – not limited to Google, Microsoft, LinkedIn, Instagram, Facebook, Capterra
Campaign Optimization – Regularly going in and optimization campaigns – (not limited to; keywords, bids, ads, landing pages, audiences, schedule, locations, bid structure, & more)
Campaign Experimentation – Set up and conduct experiments in each digital advertising channel
Reporting on Campaigns and Digital Performance
Strategy and Audits
SEO Research
Content Review
Regular On-Site SEO Review
Regular Off-Site SEO Reviews
Reporting all SEO activity and rankings

Requirements

3+ Years of digital marketing experience
Ideal candidate has experience using Ahrefs, Optmyzr, Hubspot, ChatGPT, Claude
Certifications: Google Ads, GA4, Bing, LinkedIn Ads, Hubspot

Please note: This is a hybrid role. We are seeking candidates who live within commuting distance of our Emmaus, PA office.

At Altitude, we value creativity, critical thinking, and collaboration. We believe the best work happens in an environment that’s inclusive, respectful, and free from discrimination. We are proud to be an Equal Opportunity Employer, committed to building a team that represents a variety of backgrounds, perspectives, and skills.

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Digital Marketing Specialist

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