Marketing & Social Media AssociateJob Summary
We are seeking a creative, self-starting, energetic, and highly motivated Marketing & Social Media Associate to help grow Empire Adventure Park's brand presence across multiple digital platforms.
This role is ideal for someone who doesn't wait to be told what to post or what content to create. We are looking for a natural content creator who can bring fresh ideas, identify trends, create engaging content, and take initiative in bringing those ideas to life.
The ideal candidate is comfortable being on camera and creating content independently, including filming themselves for social media videos, reels, TikToks, promotional videos, and other digital content. You should be confident enough to represent the brand on camera, have a strong personality and creative presence, and be willing to experiment with new content concepts.
The Associate will be responsible for creating and maintaining social media content, supporting marketing initiatives, promoting events and special offers, monitoring engagement, and helping increase brand awareness, followers, customer engagement, and revenue.
The Associate will work closely with the Marketing Manager and other members of management to develop and execute content and marketing initiatives. The Associate will regularly check in and consult with management regarding content ideas, campaigns, promotions, messaging, and overall brand direction. All content, campaigns, and scheduled uploads must be reviewed and approved by the Marketing Manager or designated member of management prior to publication.
While this is not a management position, the Associate will have meaningful responsibility for day-to-day social media activity, content creation, marketing execution, and performance tracking.
Duties & Responsibilities
- Create, edit, and publish engaging content for social media platforms including Facebook, Instagram, TikTok, Twitter/X, and LinkedIn.
- Develop fresh, original, and creative content ideas that showcase Empire Adventure Park, its attractions, events, parties, promotions, staff, and overall guest experience.
- Be comfortable appearing on camera independently to create videos, reels, TikToks, promotional content, and other social media materials.
- Take initiative to identify opportunities for new content without waiting for specific direction.
- Stay current with viral trends, popular sounds, social media formats, challenges, and emerging content styles and determine how they can be creatively adapted for the Empire brand.
- Regularly communicate and consult with the Marketing Manager and management regarding content ideas, upcoming promotions, campaigns, events, and marketing initiatives.
- Present new content ideas and concepts to the Marketing Manager and management for review.
- Submit content, graphics, videos, captions, campaigns, and scheduled posts for management review and approval before publishing.
- Make requested revisions to content based on feedback from the Marketing Manager or management team.
- Maintain the daily social media content calendar and schedule posts using tools such as BookMore and other scheduling platforms.
- Assist with the development and execution of social media marketing campaigns, promotions, contests, and special events.
- Support Facebook/Meta and other paid advertising campaigns to increase reach, engagement, followers, and customer conversions.
- Create original photography, videos, reels, graphics, and other digital content that represents the Empire Adventure Park brand.
- Use tools such as Adobe Creative Suite, Photoshop, Illustrator, and CapCut to create and edit marketing materials and video content.
- Film and edit short-form videos independently, including behind-the-scenes content, attraction demonstrations, promotional videos, staff features, event coverage, and trend-based content.
- Monitor social media engagement, comments, messages, reviews, and brand mentions and respond or escalate as appropriate.
- Assist with social listening by monitoring trends, competitor activity, customer feedback, and relevant conversations.
- Conduct basic keyword research and assist with SEO optimization for website and digital content.
- Assist with Google Analytics and other web analytics tools to track traffic, engagement, and campaign performance.
- Review marketing content before submitting it for approval to ensure accuracy, proper grammar, appropriate tone, and brand consistency.
- Help maintain consistent branding across social media, website content, promotional materials, and digital campaigns.
- Work with management to promote upcoming events, parties, promotions, seasonal campaigns, and special offers.
- Track social media and marketing performance and provide regular updates and insights to the Marketing Manager and management team.
- Identify opportunities to increase followers, engagement, website traffic, bookings, and overall customer awareness.
- Stay current with social media trends, platform updates, emerging content formats, and digital marketing best practices.
- Assist with additional marketing projects and initiatives as assigned by the Marketing Manager or management.
Skills & Qualifications
- Previous experience in social media, digital marketing, content creation, or a related field.
- Strong creative mindset and ability to consistently generate fresh, original content ideas.
- Self-starter who can recognize content opportunities and take initiative without needing constant direction.
- Comfortable being on camera and representing a brand independently in social media videos.
- Confident and engaging personality with the ability to connect with an audience through video.
- Strong knowledge of social media platforms, particularly Instagram, Facebook, and TikTok.
- Proficiency in video editing software, particularly CapCut or similar platforms.
- Experience creating short-form video content, reels, photography, and social media graphics.
- Strong graphic design skills with an eye for branding, layout, and visual consistency.
- Familiarity with SEO, keyword research, Google Analytics, and digital advertising platforms.
- Facebook/Meta advertising experience is a plus.
- Knowledge of social media scheduling and analytics tools.
- Strong written communication and proofreading skills.
- Excellent attention to detail and ability to maintain a consistent brand voice.
- Ability to monitor performance data and use insights to improve content and campaigns.
- Strong organizational and time-management skills with the ability to manage multiple projects and deadlines.
- Ability to work independently while also collaborating effectively with the Marketing Manager and management team.
- Comfortable receiving feedback and making revisions to ensure content meets company standards.
- Must be comfortable working in a fast-paced, energetic, entertainment-focused environment.
Who We're Looking For
We are looking for someone who is creative, confident, energetic, and proactive.
This position is best suited for someone who:
- Has lots of ideas and isn't afraid to share them.
- Can independently come up with and create social media content.
- Is comfortable getting in front of the camera.
- Can film themselves without needing a full production team.
- Understands what makes people stop scrolling and watch.
- Enjoys experimenting with new trends and content formats.
- Can turn everyday moments at the park into engaging social media content.
- Is comfortable taking initiative and figuring things out.
- Can take feedback from management and turn it into improved content.
- Understands that social media requires consistency, creativity, and adaptability.
- Wants to have a direct impact on the growth of a fun and exciting entertainment brand.
Role Expectations
The Marketing & Social Media Associate is an execution-focused position with an important role in supporting the company's marketing efforts. The Associate will be expected to take initiative in developing content ideas, maintaining social media activity, creating original content, and identifying opportunities to increase engagement and revenue.
This is not a management position, but it is also not a role where the employee simply waits for instructions. We expect the Associate to bring ideas to the table, identify opportunities, stay ahead of trends, and actively contribute to the company's marketing efforts.
The Associate will check in regularly with the Marketing Manager and other management, seek direction when needed, and obtain appropriate approval before content or campaigns are published. Management will provide overall brand direction and final approval, while the Associate will be responsible for bringing creativity and initiative to the day-to-day execution.
This is an excellent opportunity for a self-starting creative who loves social media, enjoys being on camera, and wants to make a visible impact on the growth of a fun, family-focused entertainment brand.
Pay: From $17.00 per hour
Work Location: In person
