Top 24 Marketing strategy & intelligence analyst Jobs in Birmingham, Mi

Marketing Strategy & Intelligence Analyst
General Motors —Warren, MI
- Email
- Marketing
- Mid-level
- Analysis skills
- Benefits from day one
6d
Marketing Reporting Analyst
VML —Detroit, MI
- $60,000 - $140,000 a year
- Overtime
- Hybrid work
- Marketing
- Mid-level
- Office
Quick Apply
Marketing Analyst
MSGCU —Troy, MI
- From $62,500 a year
- Marketing
- Mid-level
- Office
- Health savings account
- Paid holidays
Analytics and Insights Lead
OneMagnify —Detroit, MI
- Full-time
- 5 years
- SQL
- AWS
- Paid holidays
- Health insurance
Performance Growth Marketer
EPIC Health System LLC —Southfield, MI
- Full-time
- Marketing
- Mid-level
- Office
- Paid holidays
- Health insurance
Quick Apply
4d
Automotive Market Insights & Strategy, Software Products
Harman International —Novi, MI
- $125,250 - $183,700 a year
- Hybrid work
- Engineering
- Pass drug screening
- Office
- Paid holidays
- Disability insurance
Specialist, Tech Strategy
Ford Motor Company —Dearborn, MI
- $132,800 - $250,800 a year
- Online Application
- Hybrid work
- 5 years
- Engineering
- Office
- Paid parental leave
- Paid holidays
11d
SRT-Direct Connection - Performance Parts Commercial Strategy Analyst
Stellantis —Auburn Hills, MI
- Marketing
- 5 years
- Finance
Finance Analyst - US Sales Incentives
Stellantis —Auburn Hills, MI
- Mid-level
- Office
7d
Pricing Analyst
DRiV —Southfield, MI
- Oracle
- Marketing
- Mid-level
20h
Analyst, Decision Science
George P. Johnson Experience Marketing —Detroit, MI
- $85,000 - $115,000 a year
- Mid-level
- Office
- 3 years
- 401(k) matching
- Employee stock ownership plan
Quick Apply
Procurement Analyst
BAE Systems Inc. —Sterling Heights, MI
- $67,406 - $114,590 a year
- Full-time
- Hybrid work
- Oracle
- Mid-level
- Office
- Health savings account
- Paid holidays
8h
Data Scientist AI Execution
Stellantis —Auburn Hills, MI
- Microsoft Excel
- Management
- Marketing
Data - Platform Manager
Harman International —Novi, MI
- $125,250 - $183,700 a year
- 7 years
- Pass drug screening
- Office
- Paid holidays
- Disability insurance
Senior Manager 1: Research Leader - Deloitte Center for Health Solutions
Deloitte —Detroit, MI
- $124,600 - $255,900 a year
- Full-time
- Doctoral degree
- Master's degree
- Analysis skills
Agentic Commerce Manager | Comms, Media, & Technology
Accenture —Detroit, MI
- $87,400 - $293,800 a year
- Full-time
- 7 years
- Management
- Computer Science
- Paid holidays
- Disability insurance
Capital Markets Head Trader
AD Mortgage —Troy, MI
- Full-time
- Sales
- Office
- 3 years
- Paid training
- Health insurance
Quick Apply
AI Engineer
Kobie Marketing —Detroit, MI
- Full-time
- Remote
- Mid-level
- 3 years
- SQL
Quick Apply
Salesforce Data Cloud & AI Architect Senior Manager
Accenture —Detroit, MI
- Full-time
- Management
- Computer Science
- Mentoring
- Paid holidays
- Disability insurance

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marketing strategy & intelligence analyst jobs near birmingham, mi

Marketing Strategy & Intelligence Analyst

General Motors -
Warren, MI

Apply Now

Job Details

Full-time
6 days ago

Benefits

Benefits from day one

Qualifications

Data quality checks
Business intelligence
Marketing company internal data
Key Performance Indicators
Bachelor's degree
Data-driven problem-solving
Presentation preparation
Marketing analytics
Cross-functional collaboration
Cross-functional communication

Full Job Description

Job Description

The Marketing Strategy & Intelligence Analyst delivers integrated, data-driven insights that inform brand strategy, creative development, and marketing decisions. This role synthesizes consumer, market, competitive, and brand performance information to answer key business questions and support strategic planning across the Cadillac and Chevrolet brands. The analyst partners closely with brand strategy, creative, media, and cross-functional stakeholders to translate insights into clear, actionable recommendations.

Key Responsibilities:

Brand Strategy & Consumer Insights

Analyze brand health, consumer perceptions, and competitive trends to identify strategic opportunities for the Cadillac or Chevrolet brand.
Integrate findings from syndicated research, brand tracking, campaign measurement, and market intelligence to answer key business questions and identify growth opportunities.
Leverage performance metrics such as Brand Power and Creative Accelerator measurement to inform brand and creative guidance.
Mine Demand Spaces, NVCS, YouGov (BrandIndex, Profiles), Brand Power, Creative Accelerator, and other sources/platforms to provide input to brand, product marketing, and brand strategy teams.
Contribute to strategic recommendations by identifying the drivers behind changes in brand equity and consumer behavior.
Track automotive and adjacent industry trends to provide context for brand performance and strategic planning.
Independently manage recurring brand and marketing analyses (e.g., brand health reviews, campaign retros, quarterly wraps) to identify trends, key learnings, and implications for future planning.
Collaborate with internal teams to answer business questions and support marketing decisions.

Strategic Analysis & Business Intelligence

Conduct exploratory analyses to uncover emerging trends, competitive shifts, and changes in consumer sentiment.
Integrate multiple data sources to develop a holistic view of brand health, demand spaces, and market dynamics.
Provide analytical support for strategic planning initiatives through data-driven analyses and insight generation.
Summarize integrated findings and highlight business implications and options for cross-functional stakeholders.

Reporting & Storytelling

Build clear, visually compelling presentations (PowerPoint/Slides) that distill complex datasets into narratives and recommendations for brand, product, and marketing leadership.
Translate integrated findings into actionable business insights and strategic implications that support brand planning, creative development, and marketing decisions.

Ad Hoc Analysis

Investigate business questions related to consumer behavior, brand perceptions, competitive activity, and market trends.
Conduct custom analyses to support brand strategy, creative development, and marketing priorities, balancing near-term asks with recurring deliverables.

Required Skills & Experience:

Bachelor’s degree required, preferably in marketing, business, statistics, economics, or a related field.
2+ years of experience in marketing analytics, insights, or a related field within a marketing organization.
Demonstrated ability to synthesize datasets into clear, actionable insights and recommendations.
Experience supporting cross-functional teams and collaborating with multiple stakeholders (e.g., brand, media, creative, research).
Demonstrated ability to quantify marketing opportunities and align KPIs with brand priorities and campaign objectives.
Experience working with syndicated market research and brand tracking tools (e.g., YouGov BrandIndex, YouGov Profiles, Kantar) and applying them to real business questions.

Technical Skills

Strong analytical and problem-solving abilities, with a focus on data-driven marketing and hypothesis-led analysis.
Experience with marketing performance metrics, insight generation, and optimization methodologies (e.g., campaign performance, brand tracking, creative testing).
Applied familiarity with creative and brand measurement tools and frameworks (e.g., Brand Power, Creative Accelerator, demand-space or segmentation frameworks).
Familiarity with both online and offline marketing channels and how they are measured.
Proficiency in Excel and/or Google Sheets for data analysis and quality checks.
Proficiency in PowerPoint and/or Google Slides for building clear, compelling presentations and visual stories.
(Nice to have) Exposure to marketing effectiveness tools (e.g., MMM, MTA) or experimentation frameworks.

#LI-MO1



GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.



About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Apply Now

Refine Your Search

marketing strategy & intelligence analyst jobs in birmingham, mi

Marketing Strategy & Intelligence Analyst

Marketing Reporting Analyst

Marketing Analyst

Analytics and Insights Lead

Performance Growth Marketer

Automotive Market Insights & Strategy, Software Products

Specialist, Tech Strategy

SRT-Direct Connection - Performance Parts Commercial Strategy Analyst

Finance Analyst - US Sales Incentives

Pricing Analyst

Analyst, Decision Science

Procurement Analyst

Data Scientist AI Execution

Data - Platform Manager

Senior Manager 1: Research Leader - Deloitte Center for Health Solutions

Agentic Commerce Manager | Comms, Media, & Technology

Capital Markets Head Trader

AI Engineer

Salesforce Data Cloud & AI Architect Senior Manager

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