Marketing Manager
We are seeking an experienced and educated Marketing Manager to lead our dynamic and growing marketing team. In this role, you will serve as the driving force behind our marketing initiatives — owning timelines, enforcing deadlines, and managing campaign scheduling across multiple platforms. You will work cross-functionally with our web team and purchasing department to ensure campaigns are executed seamlessly and with strategic intent. As a people-first leader, you will motivate, guide, and develop a talented team of high-level content creators who excel at their craft; your role is not solely to create, but to lead — setting direction, maintaining accountability, and elevating the team's collective output. You will serve as the guardian of our brand, upholding and enforcing brand standards across every touchpoint. This position calls for a formally trained and educated marketing professional with years of real-world experience who brings structure, strategy, and strong people management skills to an already-creative environment. If you are a confident leader who thrives on building cohesive teams and delivering results, we want to hear from you.
Please apply here: https://www.bimmerworld.com/Careers/
We are committed to achieving the ultimate service experience for our customers, and we strive to provide employment opportunities to those who share our level of passion, dedication, and excellence. It is our desire to employ people who will convey these traits to our employees and customers, and to provide an opportunity to contribute to the overall success and growth of BimmerWorld – all of our employees matter! We are always looking for people who share our values and passion and who care deeply about quality of work and the ability to grow with their job. We want people who desire to be an all-star at what they do, and who enjoy being part of and contributing to an outstanding culture!
Department: Advertising/Marketing
Reports To: President
Job Type: Full-time
Location: Pulaski, VA
Overall Responsibility:
Responsible for managing and maintaining BimmerWorld’s creative marketing and advertising programs, including but not limited to branding, digital, social media, photography, video and print mediums.
Leading, training, and expanding the Marketing Team as necessary. The Marketing Manager should be a driving force in BimmerWorld’s creative design as well as customer acquisition and retention strategies.
Physical Requirements:
Sitting, standing, bending, lifting
Classification:
Exempt
Key Job Duties:
- Creating compelling and innovative visual marketing materials and posted social campaigns with the goal of engaging BMW owners and enthusiasts, acquiring new and repeat customers, and increasing sales volume and expressing BimmerWorld’s marketing and advertising objectives
- Includes digital campaigns, print advertising, apparel, and other visual media
- Decisions and advice to uphold and increase BimmerWorld’s established high-value brand image
- Coordinating with the Sales, Purchasing, and Web departments to ensure each email piece aligns with the approval and input of relevant departments
- Maintaining an organized archive of past, present and future marketing materials
- Making merchandising imagery to convey the calls to action and promotional goals. Each promotion should have a “set” of standard web-ready merchandising graphics.
- Reviewing product instructions and other external documents to assure clear communication of the intended piece, as well as a consistent brand image.
- Managing Email Campaigns sent to BimmerWorld-owned email lists
- Sending semi-monthly / weekly direct email campaigns reflecting the company’s promoted Monthly offers, specials, and latest newsworthy items
- Maintaining circulation, scheduling, and distribution of these emailed campaigns
- Working to improve list management, and expansion into more targeted audiences within our existing mailing list (Currently 100k
- recipients).
- Managing and Direction for all BimmerWorld Social Media presence
- Operating and posting in an official capacity for BimmerWorld on social media sites including Facebook, Instagram, YouTube, and more as needed
- Finding exciting and noteworthy items to post, attract, and engage followers
- Creating highly engaging posts, photos, captions, tags, statuses, etc to deliver and activate ongoing marketing campaigns
- Focusing and prioritizing Social Media work efforts to the outlets that offer the largest and most beneficial opportunities. Working with existing and new partners to extend our visibility, through re-sharing and cross-promotion.
- Involvement in the On-Boarding and Periodic Update of BimmerWorld Project Cars
- Getting official delivery photos and short videos, first drive and impressions
- Providing photography and content materials to Web Team for swift publishing
- Making Social posts and distributing materials that encourage first-time and repeat visits to Project Car web site pages and products.
- Inspiring /advising owners of similar cars on first modifications, routine maintenance, and other product offering tie-ins.
- Working with Product Vendors to supply parts or materials for use on new / active Project Cars.
- Working with the Web Team to onboard new project offerings, suggesting missing items be added to the catalog, etc.
- Organizing all Project Car content so it is easily found and ready for future uses
- Assist in the direction of BimmerWorld Project Cars for the purposes of maximum exposure as well as following and/or influencing current BMW enthusiast buying trends
- Coordinating and Capitalizing Marketing Opportunities with the BimmerWorld Race Team
- Increasing the visibility of Racing Partnerships / Sponsors
- Find added values and synergies between race team and race partners
- Opportunity for selective travel with the team to serve as Press Relations and company correspondent for Social Media
- Acquiring still and video photography at race events to be used in parts related marketing campaigns and social media
- Marketing Assistance for BimmerWorld’s sister companies: Lifeline USA & Powerflex USA
- Establish new initiatives and provide support towards expanding brand awareness and sales for both North American-Exclusive product lines
Educational Requirements:
- College degree (Marketing or Media/Design related) and 5+ years of relevant professional experience
Required Skills and Experience:
- High level management skills including training and skill development for marketing team
- Efficient organizing, delegating, and scheduling for marketing team in order to meet goals, deadlines, and proper prioritization of tasks
- Adept at Graphic Design, Photography, Video, and other visual mediums
- Proficiency with Adobe Creative Suite (Photoshop, Illustrator, Premier, etc)
- Demonstrates proficiency in writing & creative thinking / messaging
- Strong organizational and planning skills
- Knowledge of social media platforms and their management
- Awareness and ability to stay current with industry and trends
- Ability to meet goals
Desired Qualities and Attributes:
- Excellent oral and communication skills
- Professionalism and interpersonal skills
- Advanced problem solving abilities
- Self-motivated / Goal Oriented
- Strength and Mastery of typical business software systems (Office suites, email, and marketing related software tools)
- Experience in HTML, web content, Wordpress and other CMS is a plus
- Team player who can grow, train, and cultivate a successful marketing team
BimmerWorld is an equal opportunity employer.
Job Type: Full-time
Pay: $50,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Ability to Relocate:
- Pulaski, VA 24301: Relocate before starting work (Required)
Work Location: In person
