Company Overview
Nestled within a sprawling 2,600-acre estate, Mountain Lake offers breathtaking vistas, historic charm, and a vibrant outdoor community. Renowned for hosting weddings, corporate retreats, family reunions, and special holiday buffets, the lodge is a beloved destination for guests seeking memorable experiences amid natural beauty and warm hospitality.
Job Description
Department: Sales & Marketing
Reports To: Assistant Hotel Manager
Dotted Line Reporting: General Manager
Supervises: Events & Wedding Manager
FLSA Status: Exempt (Salary)
Employment Status: Full-Time
Position Purpose
The Sales & Catering Manager serves as the resort's primary revenue generator for group business, weddings, retreats, conferences, reunions, catering functions, social events, and destination experiences while providing leadership for event planning and execution. This position develops new business opportunities, maximizes occupancy and catering revenue, and collaborates across departments to deliver exceptional guest experiences.
Organizational Structure
General Manager (Strategic Oversight)
↓
Assistant Hotel Manager
↓
Sales & Catering Manager
↓
Events & Wedding Manager
The position works closely with the Communications & Social Media Manager, Marketing Manager, Director of Food & Beverage, Food & Beverage Manager, Executive Chef, Front Office, Recreation, Spa, Housekeeping, Engineering and Accounting teams.
Essential Functions
- Generate group, wedding, retreat and catering business.
- Conduct site tours and prepare proposals and contracts.
- Coordinate Banquet Event Orders and event execution.
- Collaborate with culinary, marketing and operations teams.
- Maintain CRM records and sales forecasts.
- Represent Mountain Lake at trade shows and community events.
Leadership Competencies
- Leadership
- Communication
- Strategic Thinking
- Revenue Generation
- Relationship Building
- Teamwork
- Integrity
- Passionate Hospitality
Revenue & Sales Goals
- Group Room Nights
- ADR Growth
- Wedding Revenue
- Catering Revenue
- Banquet Revenue
- Retreat Revenue
- New Account Production
- Repeat Business
Catering & Wedding Responsibilities
- Coordinate weddings and receptions
- Develop menus with Executive Chef
- Review floorplans and timelines
- Conduct pre-event meetings
- Ensure exceptional execution
Supervisory Responsibilities
Directly supervises the Events & Wedding Manager and provides coaching, performance management, training, scheduling coordination, event planning oversight, and sales process compliance.
Physical Demands
Stand and walk extensively, lift up to 25 pounds, navigate uneven terrain, work indoors and outdoors, and use computers and phones regularly.
Work Environment
Full-time salaried leadership position requiring nights, weekends, holidays, and extended hours during peak business periods.
Performance Metrics
- Sales Production
- Client Satisfaction
- Repeat Business
- Forecast Accuracy
- BEO Accuracy
- Team Collaboration
- Achievement of Budgeted Revenue Goals
Equal Employment Opportunity
Mountain Lake is an Equal Opportunity Employer committed to an inclusive workplace.
Join us at Mountain Lake where your leadership will shape unforgettable experiences for our guests! We’re committed to fostering a vibrant team environment that values innovation, dedication, and excellence in hospitality.
Pay: $55,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Experience:
- Hotel Sales: 3 years (Required)
Ability to Commute:
- Pembroke, VA 24136 (Required)
Willingness to travel:
Work Location: In person
