Top 716 Consumer insights Jobs in Boston, Ma

Consumer Insights Manager
Primark —Boston, MA
- $117,000 - $150,000 a year
- Online Application
- Office
- 8 years
- Travel
Sr Analyst, Consumer Insights and Analytics Analyst
New Balance —Brighton, MA
- $82,000 - $129,600 a year
- Full-time
- Hybrid work
- Marketing
- Mid-level
- Office
- Disability insurance
- Health insurance
Director, Consumer & Brand Insights
Crocs Inc (Enterprise) —Westwood, MA
- $165,000 - $175,000 a year
- Hybrid work
- Office
- Mentoring
- Senior level
- AD&D insurance
- Disability insurance
Senior Manager of Consumer Insights
TJX Companies —Framingham, MA
- $117,000 - $152,100 a year
- Full-time
- Hybrid work
- Office
- 8 years
- Supervising experience
- Health savings account
- Paid holidays
Senior Manager, Consumer Insights
Staples, Inc. —Framingham, MA
- $96,000 - $138,400 a year
- Marketing
- 3 years
- Presentation skills
- Paid holidays
- Paid time off
Consumer Insights Manager
Welch's —Waltham, MA
- $120,000 - $130,000 a year
- Full-time
- Hybrid work
- Marketing
- 5 years
- Office
- Paid parental leave
- Health savings account
Quick Apply
Commercial Performance & Insights Analyst
Primark —Boston, MA
- $97,000 - $130,000 a year
- Online Application
- Hybrid work
- Mid-level
- Office
- Analysis skills
Analyst, Insights, Data & Intelligence
Burson Global —Boston, MA
- $35,000 - $75,000 a year
- Hybrid work
- Marketing
- Office
- Analysis skills
- Relocation assistance
Senior Director of Insights and Analytics (Marketing)
Boston Children's Hospital —Boston, MA
- $188,219.20 - $301,142.40 a year
- Full-time
- Marketing
- Office
- Master's degree
Consumer Experience Strategy Lead
Sanofi —Cambridge, MA
- $133,500.00 - $192,833.33 a year
- English
- Office
- Analysis skills
Vice President, Global Business Insights & Analytics
Samsonite —Mansfield, MA
- Full-time
- Hybrid work
- Office
- Senior level
- Commercial
Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis
Takeda Pharmaceutical —Cambridge, MA
- $154,400 - $242,550 a year
- Full-time
- Hybrid work
- 7 years
- Office
- Bachelor's degree
- Paid holidays
- Disability insurance
Media Performance Analyst
Advantage Solutions —Boston, MA
- $67,200 - $84,000 a year
- Full-time
- Office
- Analysis skills
- Bachelor's degree
8d
Consumer Marketing Strategy Lead - Health100
CVS Health —Wellesley, MA
- $67,900 - $199,144 a year
- Full-time
- Marketing
- 5 years
- Office
- Health insurance
- Dental insurance
NA Public Relations Manager
New Balance —Brighton, MA
- $100,200 - $158,400 a year
- Full-time
- Hybrid work
- 5 years
- Office
- Bachelor's degree
- Disability insurance
- Health insurance
Strategy Insights & Planning Consultant - Marketing
ZS —Boston, MA
- Online Application
- Marketing
- English
- Office
- Work from home
- Opportunities for advancement
Agentic Commerce Consultant | Consumer Goods & Retail
Accenture —Boston, MA
- $59,100 - $205,800 a year
- Full-time
- Computer Science
- Marketing
- Research
- Paid holidays
- Disability insurance
Art Director
LEGO —Boston, MA
- $75,436 - $113,154 a year
- Online Application
- Hybrid work
- Background check
- Pass drug screening
- Mid-level
- Disability insurance
- Family leave
13d
Associate Director, Consumer Marketing
Takeda Pharmaceutical —Boston, MA
- $154,400 - $242,550 a year
- Full-time
- Hybrid work
- Management
- 5 years
- Bachelor of Science
- Paid holidays
- Disability insurance
Associate Director, Consumer Omnichannel Strategy, Psoriasis
Takeda Pharmaceutical —Boston, MA
- $154,400 - $242,550 a year
- Full-time
- 3 years
- Bachelor's degree
- Continuous improvement
- Paid holidays
- Disability insurance

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consumer insights jobs near boston, ma

Consumer Insights Manager

Primark -
Boston, MA

Apply Now

Job Details

$117,000 - $150,000 a year

Qualifications

Performance dashboard reports
Market research experience within retail industry
Stakeholder engagement
Quantitative applied research
Corporate research
Qualitative data analysis
Market segmentation (product management technique)
Presentations for conferences or internal meetings
Competitive analysis
Process improvement
Brand awareness
Research project design
8 years
Collaborative research
Customer segmentation
Research report preparation
Brand storytelling
Data-driven problem-solving
Meeting facilitation
Managing projects
Market research experience within consumer goods industry
Research budget management
Qualitative research design
Senior level
Cross-functional collaboration
Research findings presentation
Process management
Cross-functional communication
Operational budget management
Stakeholder management

Full Job Description

USA - Consumer Insights Manager

Location: Boston, MA (Flex - 3 days in office)

Position Summary: We are looking for an innovative, dynamic and strategic leader to serve as the Consumer Insights Manager for the US. This role is essential in informing, measuring and validating our US marketing and business strategies. This individual will build a deep understanding of Primark’s existing customers and priority growth audiences and lead the development of a customer insights framework.

As a core member of our Marketing and Communications team, this role will work closely with Financial Planning, Product, Retail, Commercial and Enterprise Leaders to shape the strategic business and brand goals for the US. This marketing role reports into the US Marketing Lead and will also collaborate very closely with the Global Consumer Insights team.

This is an exciting opportunity for a data-obsessed, marketing savvy, results-driven professional to craft our customer narrative and shape our strategies for US growth.

What You’ll Do Consumer Insights Manager

Narrative Building & Market Intelligence

Build a deep understanding of Primark’s current and future customers and translate those insights into actions that drive business objectives.
Establish a clear, compelling and data driven customer narrative that serves as the reference point for functional stakeholders and senior leaders.
Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance.
Translate customer insights into actionable recommendations for growth and differentiation to the Product, Marketing, Retail, and Customer Experience teams.
Develop and maintain insight dashboards, trend reports, and competitive intelligence updates for business stakeholders.

Brand & Customer Experience Insights

Leverage new and existing brand health and customer experience measurement programs to identify opportunities to drive brand and business objectives.
Monitor brand awareness, consideration, affinity, and perception across customer segments and connect brand metrics to business performance, marketing effectiveness, and commercial outcomes.
Lead consumer insight projects from end to end, aligning research activities with business priorities and strategic objectives.
Translate business questions into research objectives and appropriate qualitative and quantitative methodologies and synthesize research findings into clear recommendations and compelling narratives that drive action.

Data & Insight Tools

Leverage syndicated research sources, customer data, and industry intelligence to deepen understanding of U.S. consumers.
Evaluate new data sources, technologies, and research solutions that can strengthen Primark’s consumer intelligence capabilities.
Develop business cases for new insight investments, linking recommendations to strategic and commercial outcomes.
Build scalable processes for sharing insights and increasing organizational understanding of customers and market trends.

What You’ll Get

We’re committed to your success and will provide you with an onboarding period in Primark’s other U.S. trading areas. Here, you’ll be empowered to succeed. As we rapidly expand across the globe, we’ll give you the tools that you need to excel. We’ll also offer you competitive benefits and work life balance – we know your life outside of the store is important.

What You’ll Bring

Qualifications & Preferred Experience

8 -10+ years of experience with a proven record of managing quantitative and qualitative insight studies for a fashion or consumer brand.
Qualified in all main quantitative and qualitative research techniques with the knowledge of when/how to apply different methodologies.
Agency and budget management with ability to build relationships, work in partnership with research agencies, trouble-shoot effectively, spend efficiently, and communicate accountability.
Skilled at storytelling and contextualizing results with the ability to interpret data, analyze research and articulate the implications of insights and trends.
Highly organized with strong project management skills.
Experience working as part of a wider global insights team is a strong plus.
Demonstrated ability in assessing and constructively challenging working methods to create improvements in processes and results and showing initiative to propose new directions, solutions and concepts.
Proven ability to navigate multi-stakeholder environments with strong interpersonal skills to work cross-functionally and generate ’buy-in’ from internal and external stakeholder groups.

Ability to clearly articulate work both verbally and produce high-quality, relevant and impactful insight deliverables including reports, presentations and facilitate meetings and workshops.
Ability to travel as needed for market visits, conferences and internal meetings (domestic & international) - 20% of the time.

Excited? Good. Because it’s energising to put your skills to work, in a growing global business committed to helping people express themselves – and feel a sense of belonging.

We encourage all our people to grow, learn, and develop, and we can’t wait to see how you’ll positively impact colleagues in this role Consumer Insights Manager . Apply to join as a and be welcomed to the world of Primark.

The pay range for this role is: 117,000 to 150,000

This is a good faith estimate of the minimum and maximum we would pay for this role at the time of this posting. The base pay rate offered will account for internal equity and may vary depending on the candidate’s geographic region of work, job-related knowledge, skills, and experience, among other factors.

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. Excited? Good. There’s real accountability and ownership here as you shape your store, team’s futures, and steer sales. It’s energizing to put your skills to work, in a growing local and global business committed to helping people express themselves- and feel a sense of belonging. Because you thrive outside your comfort zone. Apply today to start your Primark journey!

Primark is an equal opportunity employer. Primark does not discriminate against applicants or employees on the basis of race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by law. Primark is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation to participate in the job application or interview process, please email [email protected] with your request. This email is not for general employment inquiries or correspondence. We will only respond to those requests that are related to accessibility of the online application system due to a disability.

REQ ID: JR-10372

Apply Now

Refine Your Search

consumer insights jobs in boston, ma

Consumer Insights Manager

Sr Analyst, Consumer Insights and Analytics Analyst

Director, Consumer & Brand Insights

Senior Manager of Consumer Insights

Senior Manager, Consumer Insights

Consumer Insights Manager

Commercial Performance & Insights Analyst

Analyst, Insights, Data & Intelligence

Senior Director of Insights and Analytics (Marketing)

Consumer Experience Strategy Lead

Vice President, Global Business Insights & Analytics

Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis

Media Performance Analyst

Consumer Marketing Strategy Lead - Health100

NA Public Relations Manager

Strategy Insights & Planning Consultant - Marketing

Agentic Commerce Consultant | Consumer Goods & Retail

Art Director

Associate Director, Consumer Marketing

Associate Director, Consumer Omnichannel Strategy, Psoriasis

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