This position is a hybrid in-office role that works out of our Boston office (Monday–Thursday in office and Friday work from home). This is not a virtual / remote position.
As a Senior Associate, Media Strategy & Planning, you will be a critical bridge between media strategy and execution across our performance marketing ecosystem. You will oversee the development and quality of media plans, ensuring they align to campaign objectives, leverage the right channels, and allocate budget effectively. You will manage day-to-day workflow across a high volume of campaigns, coordinating closely with analytics, creative, and channel execution teams to deliver on-time, high-quality launches. You will also act as a hands-on coach for junior team members, translating leadership direction into clear guidance and elevating the quality and consistency of outputs. In addition, you will help scale the planning function by identifying process improvements, standardizing workflows, and driving more efficient ways of working across the media organization. This is an opportunity to shape how Wayfair invests media dollars and reaches customers at scale.
What You’ll Do:
- Review and refine media plans, budgets, and deliverables produced by Associates and Analysts to ensure accuracy, quality, and alignment to strategy.
- Ensure consistency in planning assumptions, channel roles, and budget allocation across campaigns, proactively identifying gaps or errors and course-correcting.
- Own day-to-day workflow for 20+ concurrent campaigns, managing timelines, deliverables, and dependencies across stakeholders.
- Act as the central point of coordination across planning, analytics, and execution teams to keep campaigns on track from brief through launch and optimization.
- Translate high-level direction from team leadership into clear, actionable planning guidance, campaign frameworks, and measurement approaches.
- Ensure campaign plans, test-and-learn roadmaps, and KPIs are aligned to defined objectives and success metrics.
- Provide hands-on coaching, feedback, and QA support to junior team members to reduce ramp time and elevate the quality and consistency of outputs.
- Partner with Analytics, Creative, and channel owners to resolve executional blockers and ensure cohesive media, creative, and measurement plans.
- Identify inefficiencies across planning, trafficking, and reporting workflows and introduce process improvements that increase team throughput and consistency.
What You’ll Need:
- Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field.
- Experience in media planning or media strategy, ideally within a media agency or brand-side marketing team.
- Experience managing or mentoring at least 1–2 people, with a track record of elevating team output and supporting development.
- Strong analytical skills and familiarity with media planning/performance tools such as Nielsen NMI or similar platforms.
- Proficiency with Google Workspace (e.g., Slides, Sheets, Docs) and Google BigQuery (GBQ) or comparable data tools.
- Demonstrated strength in budget management and reconciliation, including managing media investments against performance goals.
- Exceptional organization and project management skills, with the ability to prioritize across a high volume of campaigns, timelines, and stakeholders.
- Clear, concise communication skills and comfort operating as a bridge between strategy, analytics, and execution teams.
Benefits & Perks (US):
- Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
- No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
- Global Traveler Health Insurance through GeoBlue.
- 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
- Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
- 401(k) matching with immediate vesting.
- Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
- Tuition Reimbursement.
- Wayfair Employee Discount.
- Gym/Fitness Discounts (including Peloton, Wellhub and varying regional memberships).
- Exclusive access to thousands of perks & discounts through BenefitHub.
- Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [email protected].
