Overview:
The Director of Operations is responsible for the operational support and professional business guidance for approximately 68 Fitness Together® franchise owners across 82 studio locations. The Director works with Franchise Owners, the Denver Support Center, and peers to drive operational excellence and economic improvement and optimization for Franchise Owners. The Director is the primary source for communication, business analysis, training, and operational issue resolution for their respective studios. This individual is responsible for ensuring compliance with operational and procedural standards, maintaining system-wide uniformity, and implementing new programs and initiatives across all studios in their portfolio.
The Director of Operations will address four areas of focus: in-person and virtual studio training and location visits; performance and improvement support; communication and rollout of strategic initiatives; and ongoing operational issue management. The Director serves as a trusted advisor to Fitness Together® studio owners and managers — providing guidance in day-to-day operations as well as high-level business analysis to ensure the business’s long-term growth and success within the private-suite personal training model. This position is responsible for holding franchise owners accountable for defined tasks and goals, conducting regular business reviews, and driving appropriate engagement. This person is highly analytical, has strong coaching skills, and is self-directed, influential, and persuasive, with the business acumen and vision to guide franchise owners.
WellBiz Brands Benefits:
-
Flexible time off and holiday schedule
-
Medical, dental, vision, and life insurance
-
Health Savings Account
-
Flexible Spending Account
-
401K match
-
Monthly allowance for spending at WellBiz Brands, Inc. owned brands
-
Cell Phone reimbursement
-
Free Employee Assistance Plan
Location: Remote (United States)
Compensation Range: $95,000.00 - $105,000.00/annually. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado.
Position Responsibilities:
Overall Objectives/Responsibilities, goals, expectations
-
Ongoing communications with Studio Owners to discuss brand priorities, operational focus areas, and studio-specific plans, opportunities, goals, and progress toward those goals. Communications range from quick weekly update videos to set monthly calls, to weekly open office hours, to regional meetings a few times a year.
-
Hosting structured monthly collaboration calls with Franchise Owners to share performance data, system updates, best practices, and peer learning across the Fitness Together® portfolio.
-
Meeting with Franchise Owners to review business and consumer feedback metrics and building improvement plans. Sharing best practices across the system to drive overall improvement.
-
Participating in regular conference calls, meetings, and other forums to effectively and efficiently report on business activities and results. Lead webinars as needed.
-
Attending monthly Franchise Advisory Council (FAC) meetings as the operational representative, serving as a conduit between franchisee feedback and the Support Center.
-
Leading Regional Meetings a few times per year to discuss business priorities and train Franchise Owners and Managers on new tools, systems, and best practices to support their success.
-
Serving as the primary point of contact for franchisee operational ticketing and issue resolution — triaging, tracking, and resolving submitted issues in a timely manner while identifying systemic patterns that require broader operational response.
-
Developing, maintaining, and distributing operational rollout guides and supporting documentation for new programs, initiatives, and brand standards — ensuring franchisees have clear, actionable resources to implement changes successfully.
-
Providing or developing reports and/or training materials to assist Franchise Owners in growing their business. Working with the Learning & Development team to ensure the right tools are available for Studios — including culture and leadership development for owners and managers, sales training for front desk associates, and talent attraction, retention, and development. The Franchise Ops team also participates as needed in periodic Franchise University sessions at the Support Center.
-
Participating in Confirmation Day events at the Denver Support Center, serving as an operational subject matter expert for prospective Fitness Together® franchisees — speaking to the day-to-day realities of studio operations, franchisee support structures, and what it takes to succeed in the system.
-
Leading and coordinating New Store Opening (NSO) efforts for studios within their portfolio — partnering with the NSO and Transfers team to manage pre-opening timelines, franchisee readiness, on-site training execution, and the transition into ongoing operational support post-opening.
-
Working collaboratively with Franchise Owners and the VP/SVP of Operations to facilitate any closures or sales/transfers of studios.
-
Collaborating with the Support Center to represent Studio Owners and build programs that can be implemented successfully by studio teams. Assisting in the development, management, and implementation of new programs.
-
Conducting periodic studio visits to assess operations, meet with the team, and provide in-person coaching and support.
-
Managing a personal work schedule that focuses on the highest priorities and ensures high visibility and interaction with Franchise Owners while achieving positive and timely business results across the portfolio.
Other duties and projects as assigned by supervisor and department heads.
Essential Skills, Experience, and Qualifications:
Key Competencies
-
Ownership and Mastery of Craft: Focused on positive outcomes. Able to deliver on commitments while installing the right amount of process to enable steady performance. Flexible in approach to deliver quality and brand excellence in the face of high growth and unexpected twists and turns. A relentless execution expert with confidence in her/his expertise in core areas. Always learning, optimizing, and improving.
-
Team Leadership: Passionate, high-integrity leader who can grasp and drive the DNA in the field. Has a bias for the importance of talent and training, and possesses the energy, sincerity, and drive to build meaningful relationships grounded in trust with a diverse and distributed team. Genuinely excited to spend time in the field with franchisees and their teams, and always knows the “pulse” of each studio. Balances inspiration and accountability.
-
Strategic Orientation and Growth/Scale Mindset: Has an ability to both develop a strategy and lead the organization in its execution. Eager to take on new challenges with open-mindedness, respecting team, peers, and leaders. Can think high and low. Possesses the intellectual horsepower and problem-solving ability to lead the charge in tackling complex problems.
-
Collaboration and Influencing: Will have the gravitas, willingness, and ability to work effectively at all levels of the organization. Facilitates connection and collaboration across the business. Brings the “playbook” to the table but has the flexibility and humility to adapt to business and stakeholder needs. Balances strong quantitative and analytical skills with the emotional intelligence needed to influence organizational outcomes.
-
Effective Communication Skills: High integrity, no-nonsense approach. Knows how to communicate through the Fitness Together® brand voice and at all levels of the organization. Understands how to communicate through a decentralized franchise system. Quick and to the point. Welcomes candor from above and below. An active listener.
-
Innovation and Entrepreneurialism: Ability to thrive in a dynamic, fast-paced environment. Relentless focus on improvement and raising the bar. Balances scrappiness and execution with business maturity, prioritization, and thoughtfulness. Curious, agile, a self-starter, and welcomes challenge as a conduit to improvement.
Experience
-
Bachelor’s degree in business or related field.
-
5–10 years of success supporting franchisees, working in a franchised business, or in a field operations position.
-
Multi-unit management experience preferred.
-
Experience in the health, wellness, and fitness industries is a plus; familiarity with personal training or boutique fitness concepts is particularly valuable.
-
The candidate must be an experienced and proven franchise operations consultant with demonstrated and superior leadership skills and a proven track record of coaching, collaboration, and mentoring.
-
Personable and able to communicate with all studio team members, from owners and managers to certified personal trainers and front desk associates.
-
Experience supporting franchisees with a genuine passion for coaching for results.
-
Excellent planning and time management skills; strong organizational skills and the ability to effectively prioritize and shift focus to meet the changing demands of the role.
-
Solid business acumen with excellent analytical and financial skills. Ability to analyze performance metrics and provide actionable coaching to Franchise Owners.
-
Solid written and strong verbal communication skills, including delivery of group presentations; effective communicator who can enhance performance through open dialogue.
-
Strong influencing skills with the ability to motivate a Franchise Owner into action.
-
Ability to positively influence and lead the implementation of key initiatives under tight deadlines.
-
High attention to detail; ability to improve operational effectiveness.
-
Ability to assess the effectiveness of operations, programs, and staffing while respecting core enterprise values.
-
Ability to remain flexible in a constantly changing environment.
-
Remains confident and calm under stress, tight timelines, and pressure to get results.
-
Willingness to travel frequently (approximately 25–50%) and ensure high visibility and accessibility to franchise locations as needed. Periodic in-person presence at the Denver Support Center is required for Confirmation Day events and other key corporate activities.
WellBiz Brands, LLC. is the franchisor of five health and wellness brands: Drybar®, Elements Massage®, Amazing Lash Studio®, Radiant Waxing®, and Fitness Together®. Headquartered in Denver, Colorado, WellBiz Brands has over 700 combined U.S. franchised locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values:
integrity, accountability, service-mindedness, decisiveness/bias to action, curiosity, and resilience. These core values embody everything important for each brand - from franchise owners to clients - to lead healthy, balanced lives. At WellBiz Brands, we value, promote, and celebrate diversity, equality, and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results, and a broad understanding of diversity in all ways. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a new focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com.
This position will remain open until filled.
