Location: Bowling Green, KY
Category: Staff
Job Type: Full-time
Posted On: Wed Aug 12 2026
Job Description:
The Digital Media Content Specialist supports marketing and communication efforts, focusing primarily on social media and digital content development for the website and other platforms. This role reports to the Assistant Director for Marketing Communications. In this service-oriented role, the successful candidate will monitor user activity, interpret and analyze engagement and performance, and respond accordingly.
Primary Duties and Responsibilities:
The following duties are customary for this position, but are not to be construed as all-inclusive. Duties may be added, deleted and assigned based on management discretion and institutional needs.
- Create content and provide support for social media campaigns, marketing campaigns, institutional weather and crisis communication plans, written features, university events, and other official university communications.
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Develop and manage content calendar across institutional social media platforms to support the university's strategic plan, drive engagement, attract prospective students, and retain current students.
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Establish and maintain collaborative partnerships with University Marketing staff and key university stakeholders (e.g. academic college content coordinators) on writing, photography, videography, and digital graphics projects.
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Evaluate overall campaign performance, identify opportunities to evolve the marketing strategy, and implement SEO, accessibility, and content optimization strategies.
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Utilize social listening to monitor brand mentions and deliver customer service.
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Provide consultations, audits, and plan/campaign development assistance for campus offices in matters of social media marketing.
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Work closely with student interns, student social media ambassadors, or similar student support to implement the University's content strategies.
Knowledge, Skills, and Abilities Considered Essential for Success:
- Ability to plan, schedule, and prioritize work activities and assignments to ensure efficiency and effectiveness in meeting deadlines, along with the ability to multi-task.
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Exhibit strong interpersonal communication skills, including excellent listening, written, and verbal abilities, to work effectively with individuals across varying roles and experiences.
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Possess computer literacy and proficiency, including the Microsoft Office Suite, Canva, and Adobe Acrobat.
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Demonstrate the ability to execute tasks, collaborate effectively, communicate professionally, and adapt to stressful environments or sudden changes in tasks with limited notice.
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Possess hands-on experience with content creation for social media platforms (e.g. Facebook, Instagram, LinkedIn, YouTube, etc.)
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Possess social media listening skills, decision making and problem-solving skills, and judgement to identify and monitor crisis situations.
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Ability to utilize a smartphone to capture photo and video content.
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Ability to spend specific periods of time at a computer workstation.
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Able to travel and work in standard office conditions.
Job Requirements:
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Bachelor's degree
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Experience managing social media in a professional environment
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Experience writing for the web and/or developing digital content
Additional Information:
Salary: $46,100
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.
Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, may contact the Office of Institutional Equity at 270-745-5121 for assistance. To report concerns related to WKU's Discrimination and Harassment Policy, No. 0.2040 and/or WKU's Sex and Gender-Based Discrimination, Harassment, and Retaliation Policy, No. 0.2070, please complete the Discrimination, Harassment, and Retaliation Reporting Form. Additional information regarding Title IX, including contact information for the Title IX Coordinator and reporting options, is available on WKU's Title IX website.
Information concerning educational programs offered by WKU are provided at: https://www.wku.edu/academics/
For information related to job postings, application status, or the hiring process, please email [email protected].
