Director of Account Based Marketing
Performcb —Sarasota, FL
- $95,000 - $120,000 a year
- Full-time
- Analysis skills
- In-person
- Senior level
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Director of Account Based Marketing

Performcb
Sarasota, FL

Quick Apply

Job Details

Full-time
$95,000 - $120,000 a year

Qualifications

Performance dashboards
Salesforce Cloud
B2B business model
Sales intelligence tools
Sales management systems proficiency
Vendor communication
Data interpretation
Data-driven problem-solving
Marketing analytics
CRM system proficiency
Cross-functional collaboration
Marketing agency experience
B2B marketing
Cross-functional communication

Full Job Description

Director of Account Based Marketing

Perform[cb] | Full-Time | Remote

About the Role

We're hiring a Director of Account Based Marketing (ABM) to own the execution and continued evolution of our account-based marketing program. This is a high-impact individual contributor role reporting directly to the Head of Marketing, sitting at the intersection of marketing, sales, and revenue operations.

Our marketer-focused ABM engine is already built and running. Since launching, we've scaled campaigns across our top verticals, tested promotional incentives, and activated trade show targeting. The momentum is real — now we need someone to help us go further, faster.

This role is ideal for a senior B2B marketer who thrives in execution, loves testing new ideas, and knows how to translate intent signals into pipeline impact. You'll work daily alongside a dedicated agency partner and in close alignment with our sales team and rev ops function to keep our marketer ABM program dialed in and driving results.

What You'll Do

Campaign Execution & Optimization

Own day-to-day execution of ABM campaigns across our top verticals: FinTech, Consumer Commerce; Lifestyle/Health/Entertainment; Lending/Credit/Housing; Insurance, and beyond (both mobile app and desktop)
Monitor and analyze campaign dashboards to surface insights, flag opportunities, and guide weekly optimizations
Drive targeting and 1:1 communications strategies around top prospect accounts
Execute industry trade show ABM activations, identifying ICP-aligned attendees and coordinating timely, relevant outreach and on-site engagement opportunities
Lead creative strategy and optimization across ABM campaigns, working closely with the Brand & Content Marketing Manager who will execute.

Sales & Revenue Ops Alignment

Work closely with BDR/sales reps and sales leadership to ensure ABM intent signals translate into timely, personalized outreach
Partner with rev ops on account list management, recruitment priorities, and key account firmographics
Support 1:1 and 1:many pipeline velocity plays and help develop outreach sequences that keep engaged contacts moving forward

Testing & Ideation

Propose and run structured ABM experiments — new channels, personalization approaches, promotional incentives, ad creative, and more
Bring forward creative, data-informed ideas that align with our broader new business goals
Track and report on weekly campaign performance, distilling results into clear recommendations

What You Bring

7+ years in B2B marketing, with hands-on ABM campaign experience
Experience in the performance marketing or affiliate marketing industry is strongly preferred — our business is complex, and industry fluency makes a real difference
Proficiency with ABM platforms (6sense, Demandbase, RollWorks, or similar)
Comfortable in Salesforce; able to connect CRM data to campaign strategy
Experience collaborating with an external ABM agency or marketing vendor
Strong analytical mindset — you know how to read a dashboard, draw a conclusion, and act on it
Excellent cross-functional communication skills; you work well with sales and ops teams, not just marketing
Detail-oriented and execution-focused, with the ability to manage multiple active campaigns simultaneously

Bonus Points

Experience with self-serve programmatic/DSPs and/or paid media within ABM platforms
Familiarity with performance marketing verticals: financial services, streaming/entertainment, ecommerce as well as mobile app ecosystem
Prior involvement with industry event or trade show marketing activations
Background working in a high-growth, fast-moving marketing environment

Quick Apply

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