Summary
Cultivates professional relationships to solicit and manage group travel, conventions, meetings, and events in Brenham and Washington County. Responsible for marketing, selling, and coordinating events and services to drive hotel room nights and visitor spending, while collaborating with local businesses and hospitality partners. Leverages destination knowledge and industry tools to enhance sales efforts, contributing to Brenham and Washington County DMO's reputation as a premier tourism hub. Maintains a customer-focused approach.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
-
Manages Visitor Center and staff, including part-time staff and volunteers;
- Solicits convention, meeting, and sporting event business through direct outreach, including presentations, personal calls, telemarketing, trade show contacts, and bid book preparation, targeting assigned markets to generate leads;
-
Participates in or coordinates familiarization (FAM) tours for meeting planners, event organizers, and travel professionals to showcase Brenham and Washington County DMO's venues, attractions, and hospitality infrastructure;
-
Manages the full lifecycle of DMO group travel, conventions, meetings, and events, from initial client inquiries to post-event follow-up, ensuring high-quality service delivery and client satisfaction;
-
Tracks and analyzes sales activities, leads, and bookings using Customer Relationship Management (CRM) systems to identify trends and opportunities, providing data and insights for reports on hotel room nights, visitor spending, economic impact, and performance evaluations for the DMO, including updates to iDSS CRM program, VisitBrenhamTexas.com;
-
Responsible for quarterly hotelier and lodging partner meetings to update these partners on Visit Brenham DMO activities and projects;
-
Maintains active memberships in industry organizations, representing the DMO at monthly networking events, association meetings, and community engagements to build relationships and attract business;
-
Develop a Request for Proposal (RFP) system to provide lodging partners with the ability to respond to opportunities for tourism, conferences, weddings, and other small meetings or conventions;
- Assists with Music Friendly, Tourism Friendly, and Film Friendly Texas Programs and events;
-
Attends supplier/buyer trade shows and industry events to promote the destination and generate new sales leads, representing the DMO professionally;
-
Participates in industry training, webinars, or workshops to stay current with tourism sales trends and best practices, enhancing sales effectiveness;
-
Work non-traditional hours for presence at various Brenham and Washington County events;
- Assists with organization of Visit Brenham events and special programming as needed;
-
Assists in the preparation of the annual budget as assigned, and monitor line items to accomplish monetary goals for Visit Brenham;
-
Assists with development of presentation materials, reports, and key performance indicators for meetings; and
-
Performs additional duties as assigned by the Director of Tourism to accomplish the goals and objectives of the VBDMO.
Education and/or Experience
Bachelor's degree in business, tourism, hospitality, or marketing, plus one year of tourism related experience; or any equivalent combination of education and experience that provides the required knowledge, skills, and abilities.
Knowledge Of
General management principles; computers; budgeting, purchasing, and accounting principles and procedures; standard office practices and procedures; courteous and professional telephone and customer service etiquette. Knowledge of practices and principals of Destination Marketing concepts; public relations methods and techniques; and effective communication practices.
Skill/Ability To
Excellent written and communication skills; skilled in various computer software programs (Word, Excel, PowerPoint, Publisher); industry related CRM systems; self-disciplined and capable of working with little supervision in a fast paced environment; ability to manage multiple projects; ability to research, compile and summarize a variety of information and statistical data; skilled in effective time management and resource utilization; and ability to make oral presentations before the public.
Certificates, Licenses, Registrations
Valid Texas driver's license is required. Certified Meeting Professional preferred, or ability to obtain within 1 year from date of hire.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, use hands to operate office equipment, including telephone and computer keyboard, reach with hands and arms, and talk and hear. The employee frequently is required to stand and walk; and the employee may be required to lift and/or move objects weighing up to 20 pounds, such as books and stacks of records. Specific vision abilities required by this job include close vision and the ability to adjust focus. Ability and willingness to travel to events and trade shows, as well as work occasional nights and weekends.
