Tradeshow Specialist
Location: This is an onsite position based out of Berlin, CT 5 days a week
ASSA ABLOY is a global leader in door opening solutions dedicated to providing a safe, secure, and accessible building environment. Every day, we help billions of people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services.
The Door Security Solutions Sales and Marketing team represents more than 30 door, frame, and hardware brands, along with complementary products that come together to deliver comprehensive opening solutions that are safe, secure, and convenient. Our industry‑leading portfolio enables customers to achieve the highest levels of security, performance, and design from a single, trusted source — allowing for fully customized solutions tailored to their unique needs.
What you will be doing:
The Tradeshows Specialist will support the execution and optimization of the company's physical brand presence across tradeshows, customer engagement environments, training facilities, and other experiential marketing initiatives. This role will be responsible for coordinating tradeshow logistics, managing branded assets, and ensuring consistent product presentation across all customer-facing and internal demonstration environments.
This individual will support a high-volume tradeshow program while overseeing the maintenance, deployment, and lifecycle management of product marketing assets and demonstration environments. Success in this role will require exceptional organizational skills, attention to detail, strong project management capabilities, and the ability to manage multiple priorities in a fast-paced environment.
Key areas you will contribute to the role include:
Tradeshow Coordination & Execution:
- Support planning, coordination, and execution of a high-volume tradeshow program.
- Ensure consistent brand representation, product accuracy, and operational excellence at all events.
- Partner with product, sales, and marketing teams to align tradeshow content with commercial priorities.
- Coordinate logistics including Tradeshow booth materials, shipping, installation, dismantle, and onsite support.
- Manage vendor communications to ensure timely and cost-effective delivery of services.
Program Support:
- Support the creation, installation, and maintenance of branded items across internal offices and customer locations.
- Ensure current product offerings, brand standards, and messaging are accurately reflected.
- Track assets, inventory, and lifecycle updates.
- Coordinate repairs, refreshes, and updates to maintain quality and consistency.
Program Operations & Logistics:
- Maintain detailed project plans, schedules, and execution timelines.
- Coordinate cross-functional inputs to ensure readiness for events and installations.
- Support budget tracking, purchase orders, and invoice reconciliation.
- Ensure compliance with internal processes and operational standards.
Data & Systems Support:
- Support tracking of tradeshow performance, lead capture, and program activity.
- Assist in maintaining reporting tools and dashboards for tradeshows and related programs.
- Partner with marketing and sales operations to ensure consistent lead capture and follow-up processes.
- Utilize systems such as Salesforce and Marketing Cloud to support data accuracy and reporting.
What we are looking for:
- You have strong organizational and project management skills with the ability to manage multiple workstreams simultaneously.
- You are highly detail-oriented with exceptional attention to detail; You have the ability to and are comfortable with execution in fast-paced, deadline-driven, tradeshow-focused environments.
- You are a strong, clear, and effective communicator and cross-functional collaborator with a commitment to quality and execution excellence.
- You are proactive, reliable, and solutions-oriented.
- You take ownership of projects and follow through on deliverables.
- You demonstrate a customer-focused mindset and commitment to delivering exceptional brand experiences.
- You are a multi-tasker who can manage time and projects proficiently.
- Familiarity with the operational demands of tradeshow and related programs.
- Familiarity with fabrication, tradeshow booth production, or installation processes preferred.
- Ability to manage physical assets, inventory, logistics, and installation activities associated with tradeshow and experiential marketing programs.
- Ability to balance strategic thinking with hands-on execution.
- Ability to balance day-to-day execution with broader program priorities.
- Ability to support data tracking, reporting, and performance measurement.
- Ability to travel (up to 30%) and meet to the requirements of tradeshows and related items.
Education and/or experience:
- Your background includes a Bachelor’s degree (preference for specialization in related curricula such as: Marketing, Communications, Business, or similar), or have work experience commensurate with, minimum high school/GED diploma.
- Minimum 3 – 5+ years of experience in tradeshow coordination, event marketing, or experiential marketing support.
- Experience supporting multi-event or high-volume tradeshow programs with a strong understanding of logistics, timelines, and stakeholder coordination.
- Experience working with vendors, logistics providers, and installation partners.
- Experience coordinating with marketing or sales operations teams on lead management processes.
- Experience supporting branded environments such as tradeshows, showrooms, displays, or customer installations preferred.
- Exposure to B2B marketing, manufacturing, or sales environments preferred.
- Proficiency with Microsoft Office tools (PowerPoint, Excel, Word).
- Proficiency with Adobe Creative Suite (collaboration and review).
- Certified Meeting Professional (CMP), Certified Trade Show Marketer (CTSM), or Certified in Exhibition Management (CEM) designations a plus.
- Cvent Event Management platform experience a plus.
- Familiarity with CRM tools (e.g., Salesforce preferred).
Organizational relationships:
- The Tradeshow Specialist will report to the Director, Experiential Marketing as part of the Marketing and Training department.
Special considerations:
- Must be available to work onsite at Berlin, CT 5 days a week.
- Must be willing to travel (up to 30%).
ASSA ABLOY offers a competitive compensation and benefits package, including bonus, a 401(k) plan, education assistance, and an environment that reflects our commitment to our employees. The wage range for this role considers a broad scope of factors that are considered when making compensation decisions. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, training, licensure and certifications, business requirements, geographic location and other business and organizational needs. This salary range is a reasonable estimate for this position at the time of posting. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time.
Working for ASSA ABLOY means that you will be part of a dynamic environment, developing innovative solutions to improve our customers' lives. As the global leader in door opening solutions, we are using the latest technologies to open doors to events, hospitals, education, homes, hotels, airports and businesses. Joining ASSA ABLOY means being part of a fast-moving company with many opportunities.
“Let’s open the doors to the future – together!”
ASSA ABLOY is an Equal Opportunity Employer/Minorities/Females/Disabled/Veteran
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
