Zoellner Media Group (ZMG), a Tulsa-owned and operated local media company, is looking for a Client Performance Specialist (Digital), to join our dynamic digital marketing team. As a locally rooted organization, we’re passionate about serving our community through impactful digital and radio advertising. The Client Performance Specialist (CPS) is a dynamic role focused on building out and managing client digital campaigns while also supporting our internal digital properties. Working closely with sales and digital operations teams, this specialist provides a holistic view of campaign performance, overseeing advertisers’ media plans, and ensuring campaigns are organized and running most effectively.
A key function is collecting and interpreting campaign data to develop actionable, executive-level reports that increase client ROI. This role also supports our internal marketing by supporting our internal websites, assisting content teams with front-end needs, and social media strategies. The ideal candidate will have a strategic mindset, able to interpret and review campaign performance data and make strategic suggestions for continued optimizations. As a team player, you must be able to collaborate effectively with internal and external stakeholders.
Critical qualifications include experience in digital campaign analytics and creating client-facing deliverables. Candidates must have in-depth knowledge of omni-channel digital platforms like Google Analytics, Google Ads, Social Media Ads, OTT/CTV, Display, Streaming, and comprehensive experience in all aspects of digital product offerings, best practices, and KPI management. A basic understanding of ad tags and conversion management (Google Tag Manager) is necessary, along with an analytically curious mind.
Essential Duties and Responsibilities
- Leverage comprehensive knowledge of all digital ad products and operation processes to effectively monitor and enhance campaigns to achieve advertiser goals and KPIs.
- Maintain internal documentation to ensure that campaigns are managed properly, with account details recorded for media plans, optimizations, and other client details.
- Offer a holistic campaign perspective, effectively communicating performance to our stakeholders in ongoing reporting recaps.
- Partner with content and marketing teams to maintain and update internal websites, including posting promotional content and troubleshooting basic front-end issues.
- Assist in managing internal social media strategies and accounts to enhance brand presence and engagement.
- Support the execution of select client campaigns and internal initiatives, ensuring all tasks are completed and on schedule.
- Follow SLAs determined for campaign launch, revisions, and deliverables working with internal and external stakeholders.
- Provide leadership and facilitation for continuously improving the quality of service and campaign results for our local markets and clients.
- Responsible for order entry, trafficking, monitoring, and reporting on digital owned & operated campaigns.
- Leverage storytelling skills to build exceptional customer reports.
Minimum Qualifications
- 2-4 years of experience working in a digital advertising operations role, working with sales, marketing, fulfillment, or analytics.
- 2-4 years of experience in campaign and performance management.
- Knowledge of digital marketing including SEM, SEO, organic & paid social media, content marketing, programmatic, video, display advertising, and website development/maintenance.
- Familiarity with Content Management Systems (e.g., WordPress) for website updates.
- Knowledge of ad tagging and the CM Trafficking, Reporting, & Attribution platforms and ability to formulate appropriate recommendations to improve client ROI is a plus.
- Analytical and possess the ability to evaluate data and interpret results for client-facing deliverables.
- Knowledge of attribution and omni-channel efforts is essential, understanding how all marketing channels work together to drive results.
- Excel skills needed for interpreting data for insights and strong PPT skills for visualizing the outcomes and opportunities for stakeholders and clients.
- Proven skills in digital campaign management including processing, trafficking, and monitoring performance against established expectations.
- Excellent written and verbal communication skills are necessary for effectively managing and growing performance.
- Problem-solving skills are required, with the ability to proactively identify potential issues, troubleshoot and quickly resolve them.
- Demonstrated customer service skills with ability to build strong working relationships and consistently meet or exceed customer expectations.
- Proven ability to manage multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
- Detailed knowledge of both internal and outsourced digital platforms, understanding how technology stacks come together to serve our campaigns.
Preferred Qualifications
- BA/BS from a 4-year university or equivalent preferred.
- Working knowledge in ad platforms and reporting in systems such as: Google Analytics, Google Ads, general Google Marketing Platforms, Meta/Social Media, CM360/DV360/SA360, etc.
- Google Analytics and/or Google Ads certifications are preferred.
- Experience with social media management tools (e.g., Sprout Social, Hootsuite) is a plus.
Compensation for the role will be determined by a variety of factors such as skills, certifications, and relevant work experience.
