Why Southern Land?
Our full-service company is an award-winning, multifamily, mixed-use, and residential developer with expertise in the creation, design, and construction of single family, retail, office, and multi-family communities.
Position Summary
Southern Land Company is seeking an innovative and highly organized Wellness Director to lead the vision, strategy, and execution of wellness programming across our national portfolio of multifamily, single-family, senior living, commercial, and mixed-use communities. This role will be responsible for developing a holistic wellness platform that enhances resident, employee, and customer experiences while supporting leasing, retention, community engagement, and brand differentiation.
Based in our New York corporate office, the Wellness Director will create scalable wellness initiatives, oversee vendor partnerships, curate property-level programming, develop annual wellness calendars, and ensure consistent execution across all assets. The ideal candidate combines expertise in wellness trends, hospitality, community engagement, nutrition, fitness, and experiential programming with strong operational and project management skills. The salary range for this position is $125,000 to $150,000, based on experience.
Essential Functions
Wellness Strategy & Program Development
- Develop and implement a portfolio-wide wellness strategy aligned with company brand and business objectives.
- Create signature wellness programs that can be adapted across multifamily, single-family, senior living, commercial, and mixed-use environments.
- Establish annual wellness themes, campaigns, and initiatives focused on physical, mental, social, and emotional well-being.
- Identify emerging wellness trends and evaluate opportunities to integrate innovative experiences into properties.
Programming & Events
- Create and maintain annual wellness calendars for all communities.
- Design recurring wellness programming including:
- Fitness classes
- Nutrition workshops
- Mindfulness and meditation sessions
- Recovery and longevity experiences
- Family-focused wellness activities
- Employee wellness initiatives
- Community health and lifestyle events
- Collaborate with on-site teams to tailor programming to local market needs.
- Develop scalable event playbooks, budgets, and implementation guides.
Vendor & Partnership Management
- Source, negotiate, and manage relationships with wellness vendors, instructors, practitioners, nutritionists, trainers, recovery specialists, and health-focused brands.
- Build a preferred national vendor network while identifying unique local partners in each market.
- Monitor vendor performance and ensure consistent delivery of high-quality experiences.
- Evaluate partnership opportunities with fitness, nutrition, recovery, beauty, and healthcare brands.
Nutrition & Lifestyle Programming
- Develop nutrition-focused educational content and experiences.
- Curate healthy food and beverage partnerships for resident events and community activations.
- Advise on wellness-focused amenity offerings and hospitality experiences.
- Support the creation of wellness resources, guides, and digital content for residents and employees.
Property & Amenity Integration
- Partner with Development, Operations, Marketing, and Property Management teams to maximize wellness-focused amenities.
- Provide strategic input on fitness centers, recovery spaces, spas, outdoor wellness areas, trails, parks, and community gathering spaces.
- Provide leadership, guidance, and oversight to Wellness Managers and on-site wellness teams within Southern Land Company's senior living communities, ensuring programming consistency, operational excellence, and alignment with company wellness objectives.
- Assist in developing wellness-focused programming for new developments and amenity launches.
Brand & Marketing Collaboration
- Work closely with Marketing to develop wellness-related content, campaigns, social media initiatives, and resident communications.
- Support grand openings, amenity launches, and special events with wellness-focused activations.
- Help position SLC communities as leaders in wellness-centered living.
Measurement & Reporting
- Establish KPIs and reporting metrics for wellness engagement and program success.
- Track participation, resident satisfaction, retention impact, and wellness program performance.
- Analyze trends and recommend enhancements to improve engagement and ROI.
Travel
Required Education and Experience
- Bachelor's degree in Hospitality, Wellness Management, Public Health, Nutrition, Exercise Science, Recreation Management, or related field.
- 5–10+ years of experience in wellness programming, hospitality, luxury residential, fitness, lifestyle management, or experiential marketing.
- Experience managing multi-location programs and vendor networks.
- Experience leading, coaching, or managing wellness, lifestyle, recreation, or resident engagement teams preferred.
- Strong project management and organizational skills.
- Excellent communication and presentation abilities.
- Ability to travel nationally as needed.
- Passion for wellness, hospitality, community building, and customer experience.
Preferred Education and Experience
- Certification in wellness coaching, nutrition, fitness, mindfulness, or related disciplines.
- Experience in luxury residential, hospitality, mixed-use development, or lifestyle brands.
- Familiarity with resident engagement platforms and community programming technology.
Company Overview
Southern Land Company believes that community is the heart of every successful development project. With that as our starting point, we create residential developments around the country that provide a generous, comfortable lifestyle to those that call them home. In support of our single family and multifamily projects, we also undertake key retail, office, and recreation developments to craft convenient, complete communities. We believe in big ideas and paying attention to every detail required to realize them.
We Have…
- A strong brand recognized for quality, performance, and artistry
- Guiding principles of creativity and innovation
- An open mind for new ideas and creative methods
- A strong compensation and benefits package, including health, vision, dental, 401k with a strong match and more!
Southern Land Company is an Equal Opportunity Employer (EOE) and we seek to create an inclusive work place that embraces diverse backgrounds, life experiences and perspectives. Southern Land Company offers a competitive benefits package, including 401k and paid time off. Southern Land Company is a Drug Free Workplace. For more information, please visit our website at www.southernland.com.
The above information is only an illustration of the general nature and level of work performed by the employee within this classification. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.
The job description does not constitute an employment agreement between the Company and employee and is subject to change by the Company as the needs of the Company and requirements of the job change.
#SLC2
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
