Company Summary
At EyePromise, every product is rooted in clinical science and built on a foundation of trust, reflecting a broader vision to help people see the moments that matter most. For more than 20 years, the company has developed eye care solutions that combine rigorous research with real-world results. Guided by a commitment to continuous improvement, EyePromise partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting impact—supporting better vision today and into the future.
Brand & Social Proof Manager
Location: Remote (U.S.)
About the Role
EyePromise is building a modern, practitioner-led growth engine grounded in science, credibility, and trust.
The Brand & Social Proof Manager sits within the Brand & Medical Credibility Pod and reports to the Head of Marketing. This role is responsible for building organic brand storytelling, brand-driven credibility, and compliant social proof at scale.
This role will lead core brand and product level storytelling, helping to build the EyePromise brand through cohesive, actionable master assets that accelerates channel level growth.
This role will also own how we show up organically—translating medical authority, practitioner advocacy, and real customer outcomes into compelling content that builds trust and fuels growth across channels.
You will create a steady engine of reusable, high-quality content that supports both brand building and performance marketing.
Why EyePromise
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Purpose-driven brand: Help people see better and live better through science-backed solutions
- Build from the ground up: Opportunity to shape a modern brand and content engine
- High impact: Content and social proof directly fuel conversion, retention, and practitioner adoption
- Cross-functional exposure: Work at the intersection of brand, medical, growth, and CX
- Operator culture: Fast-moving, hands-on, and focused on real outcomes
Key Responsibilities
Brand, Product, and Campaign Playbooks
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Own development and ongoing optimization of high impact, action-oriented brand / product playbooks that anchor and inform how the brand shows up in the market
- Develop campaign playbooks that capitalize on seasonal and/or contextually relevant moments and drives incremental growth
Organic Content & Social Strategy
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Own organic content strategy and social calendar across key platforms
- Develop educational, brand storytelling, and product content rooted in medical credibility
- Ensure consistent, high-quality brand voice and messaging across organic channels
Brand & Social Proof Development
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Build and manage a network of creators, practitioners, and ambassadors
- Source, vet, and activate creators aligned with brand and compliance standards
- Capture testimonials, doctor POV, and patient stories to build credible social proof
Content Production & Asset Development
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Lead content capture at marquee events, trade shows, and practitioner activations
- Develop modular, reusable content for use across organic, paid, and lifecycle channels
- Build and maintain a structured content library accessible across teams
Social Channel Ownership
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Own day-to-day management of organic social channels (posting, engagement, community interaction)
- Drive engagement and audience growth while maintaining compliance standards
- Monitor performance and optimize content based on engagement and reach
Cross-Functional Collaboration
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Partner with:
- Medical team to ensure accuracy and compliance of all content
- Growth team to supply approved assets for paid amplification
- ECP/Activation team to capture and repurpose event-based content
- CX & CLV team to integrate social proof into lifecycle journeys
Performance Tracking & Reporting
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Track and report on organic performance (engagement, reach, content output, creator contribution)
- Measure impact of social proof on downstream metrics (conversion, retention, trust signals)
- Provide regular updates on content performance, creator effectiveness, and growth opportunities
- Continuously refine content strategy based on performance insights
What Success Looks Like
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Actionable brand, product, campaign playbooks that drive relevance and brand cohesion across growth channels
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Steady, scalable pipeline of high-quality, compliant organic content
- Strong engagement and growing organic presence across channels
- Robust library of creator, doctor, and patient-driven social proof
- Growth team actively leveraging content for paid and conversion
- Increased trust and credibility reflected in performance metrics
5-7+ years experience in social media, content, or brand marketing roles
Experience building and managing creator/influencer programs
Strong content instincts with ability to translate complex/medical topics into engaging content
Experience managing organic social channels and content calendars
Experience developing master campaign assets for market/channel adoption
Understanding of compliance considerations in healthcare or regulated industries preferred
Strong organizational skills to manage content pipelines and asset libraries
Comfortable operating in a fast-paced, build-and-scale environment
Experience working with practitioner-led or healthcare brands
Familiarity with tools for content management, social scheduling, and analytics
Experience capturing content at live events or in-field activations
Ability to connect content performance to business outcomes (conversion, retention)
Trust is the foundation of our business. This role is critical to building that trust at scale—translating medical credibility and real-world outcomes into content that drives belief, engagement, and ultimately conversion and loyalty.
Benefits
Medical, Dental, Vision Insurance
Company paid Short Term Disability, Long Term Disability, Life Insurance
Remote position
A 401k that the company matches after 1 year
Friendly, team-oriented work environment
Equal Opportunity Employer
THIS POSITION DESCRIPTION SHOULD NOT BE CONSTRUED TO CONTAIN EVERY FUNCTION/REPONSIBILITY THAT MAY BE REQUIRED TO BE PERFORMED BY AN INCUMBENT IN THIS JOB. INCUMBENTS ARE REQUIRED TO PERFORM OTHER RELATED FUNCTIONS/RESPONSIBILITIES AS ASSIGNED. THE ABOVE DESCRIPTION, WITH SUPPLEMENTAL MATERIAL, IS ADEQUATE FOR PURPOSES OF EVALUATION.
