Top 5 Pipeline generation specialist Jobs in Bryan, Oh

Pipeline Generation Specialist
Keller Logistics Group —Defiance, OH
- Full-time
- Research
- Mid-level
- Office

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Keller Logistics Group —Defiance, OH
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Pipeline Generation Specialist

Keller Logistics Group -
Defiance, OH

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Job Details

Full-time

Qualifications

Research
B2B business model
B2B marketing

Full Job Description

Job Summary

This position is a Pipeline Generation Specialist responsible for producing sales-ready leads directly for the pipeline using modern go-to-market technology, intent and signal data, CRM automation, and creative research. The role identifies in-market and high-fit accounts, qualifies and prioritizes them, and routes them to the right salesperson with the context to act. This is a hands-on execution role at the intersection of marketing operations and sales.

Duties and Responsibilities

Intent & Signal Sourcing

Use intent data platforms (such as ZoomInfo and 6sense) toidentifyin-market accounts andbuying-stage signals.
Use behavioral and programmatic intent platforms to detect potential buying activity early, before it becomes an active opportunity, for a timing advantage.
Monitor buying signals and trigger events thatindicatea new opportunity.
Continuouslyidentifyand test new signal sources.

Account Research & Discovery

Build target account lists using ICP, firmographic, and industry criteria across the company's business units.
Use creative research and public data sources to uncoverhigh-potentialaccounts.
Use professional prospecting tools (such as LinkedIn Sales Navigator) toidentifyand track decision-makers.

CRM Workflows & Lead Routing

Build and maintain HubSpot workflows that capture, enrich, score, and route leads.
Set up salesperson notifications and assignment rules so the right rep is alerted to the right account at the right time, with clear SLAs.
Maintainlead scoring models tied to fit and intent.
Coordinate handoff ofsourcedleads into sales sequences and cadences.

Data Enrichment & Tooling

Use modern enrichment and data-orchestration tools to combine sources, clean records, and automate research at scale.
Maintain CRM data hygiene: deduplication, enrichment, and accuracy.

Sales Alignment & Reporting

Collaboratewith sales to define qualified, routable leads andmaintaina feedback loop on lead quality.
Track and report on sourced leads, conversion to pipeline, and sourced or influenced revenue.
Keep ICP and target accountlistscurrent as feedback and data evolve.

AI & Tooling

Use AI tools to research, qualify, summarize, and prioritize accounts and signals at scale.
Build repeatable, automated prospect-sourcing workflows.

Soft Skills

Resourceful and curious; findsopportunitywhere others are not looking.
Hands-on executor who turns signals intorouted, actionable pipeline.
Comfortable working across many tools and data sources.
Highly organized and systematic.
Self-directed and willing to learn freight andlogisticsnuances.
Eager to learn and apply a structured go-to-market framework as the foundation for the role.

Shared Expectations

B2B experiencerequired.
Collaborative approach with 20%-40% on-site presence.
High agency and ownership of outcomes.
Strong understanding of CRM-driven lead capture, scoring, routing, and reporting (HubSpot experience preferred).
Maintains outreach and data-handling compliance (CAN-SPAM, CCPA, do-not-contact).
AI-literate with disciplined QA processes.

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Pipeline Generation Specialist

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