Company Overview
Established in 2005, we are a specialty internet retailer that provides "best-in-class" premium products while offering affordable pricing along with the most obsessed "our customers come first" service in the business. Our tremendous growth has created incredible opportunities within our team, and we are looking for some passionate, talented candidates to join us!
Position Highlights
We’re looking for a high-leverage Senior Growth Marketing Specialist & Customer Acquisition professional to own our top-of-funnel strategy and scale net-new customer acquisition. Because traditional digital ad networks (Meta, Google) restrict our product category, our growth depends on our ability to engineer alternative acquisition loops.
This role partners closely with our execution-heavy marketing team to identify, negotiate, and unlock non-traditional growth channels. This is a highly commercial, hands-on, and ROI-focused role designed for a marketer who knows how to hustle, build community partnerships, analyze results, and drive performance traffic into our retention engine.
This position can be remote, but the qualified candidate must live within the state of Florida.
Key Responsibilities:
Performance Distribution & Deal Syndication
● Own the strategy, submission, and community management for high-velocity discount and deal networks like Slickdeals, Groupon, and related platforms to capture price-sensitive, high-intent buyers.
● Recruit, onboard, and manage lifestyle affiliates (golf, whiskey, mens lifestyle) and optimize our customer referral programs to turn existing buyers into acquisition loops.
Sponsorships & Paid Media Alternative
● Identify, negotiate, and secure media placements, host-read ads, and integrations across targeted YouTube channels, podcasts, and niche newsletters.
● Treat sponsorships like performance media—tracking CPMs, customer acquisition cost (CAC), and lifetime value (LTV) per partner channel to continuously optimize ROI.
Community Partnerships & Organic Seeding
● Build an authentic, highly visible brand presence within dedicated consumer spaces (Reddit subreddits, Quora spaces, niche lifestyle forums), driving traffic through value-first discussions.
● Execute targeted outreach to secure high-authority backlinks from lifestyle publications, blogs, and review sites to continuously fuel our organic SEO engine.
Experiential & Event Growth
● Plan, coordinate, and execute our physical footprint at major industry consumer shows, cigar shows, and lifestyle festivals to drive on-site sales, email capture, and brand awareness.
Required Skills & Experience:
Growth & Acquisition Marketing
● Direct track record in B2C e-commerce acquisition, specifically managing non-paid, affiliate, or alternative advertising channels.
● Deep familiarity with navigating the unique cultures, posting guidelines, and moderation rules of platforms like Slickdeals, Reddit, and Quora.
● Expert-level understanding of attribution, UTM tracking, GA4, affiliate platforms, and calculating channel-specific ROI.
Communication & Relationship Building
● Strong negotiation and business development skills to pitch and secure high-value creator sponsorships and B2B partnerships.
● Ability to speak the language of our target demographic (cigar culture, whiskey pairings, golf/luxury lifestyle) authentically.
● Proficiency using workflow platforms (Asana, Workfront, Basecamp, etc.).
Credentials and Qualifications:
● Bachelor's degree required, preferably with a concentration in marketing, business development, or communications.
● Minimum 5 years of growth marketing and e-commerce acquisition experience required.
● Experience in restricted e-commerce verticals (e.g., cigars/tobacco, CBD, alcohol, supplements) is a significant advantage.
● Proven experience executing digital sponsorships, affiliate networks, and referral loops.
● Web analytics knowledge and expert use of tracking metrics to prove channel ROI.
● Strong quantitative, analytical, and negotiation skills to drive actions and insights.
● Excellent planning, organization, and time management skills.
● Strong attention to detail and a high degree of professionalism.
● Willingness to learn and a passion for marketing and customer acquisition.
● Ability to operate and meet deadlines under pressure and with minimal oversight.
● Creative thinker with performance discipline, comfortable owning projects end-to-end.
● Thrives in fast-paced, SKU-heavy e-commerce environments.
● Collaborative and proactive.
● Demonstrates strong research and organizational skills by identifying, locating, and applying relevant external assets to support acquisition and marketing initiatives.
● Strong ability to independently locate, evaluate, and apply relevant information to assigned projects.
● PR experience is a plus.
Benefits Package
- Comprehensive health insurance, including medical, dental, and vision coverage
- Retirement Benefits are available
- Paid Yearly Holidays
- 10 PTO days per year
- Generous employee discount
Pay: $75,000.00 - $90,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Application Question(s):
- Traditional ad networks (Meta/Google) restrict our product category. Briefly describe a time you successfully scaled an alternative acquisition loop (e.g., affiliate networks, community seeding, or niche sponsorships) for a brand that couldn't rely on standard paid ads. What was the channel, and how did you track its success?
- We require expert-level tracking discipline to calculate ROI on non-traditional channels. Imagine you set up a sponsorship deal with a niche medium. Explain exactly how you would configure your UTM parameters and tracking.
- When setting up the previous campaign, what is your QA to assure all coupon codes, UTMs, and artwork/messaging is correct?
- Describe a time where some of these codes or UTMs were wrong or missed, what happened, how did you deal with it, and whose fault was it?
- Describe your most successful campaign, why it was successful, and the results you reported on it.
Work Location: Remote
