U.S.-BASED MANUFACTURER · STARTUP · CUSTOM WINDOW TREATMENTS
Business Development Manager
Western Territory · Field-Based
We are a U.S. manufacturer of custom window treatments, and we make every product in our
own facilities, never overseas. That control gives our dealers what they need to win: better
quality, shorter lead times, and faster product development.
We are building our Western U.S. dealer network from the ground up. This is a well capitalized
startup, so the work is fast-paced, hands-on, and wide open.
We want a high-energy builder who would rather create a dealer network than inherit one.
Someone who loves opening doors, earning trust, and turning first meetings into lasting
partnerships.
The upside matches the ambition: this is a commission-based role with unlimited earning
potential. What you build is what you earn.
Position Overview
The Business Development Manager is a field-based role responsible for identifying, recruiting,
onboarding, and managing dealers across the Western Territory. This is not a desk job. The
majority of your time is spent in the field building dealer relationships, conducting visits,
delivering product and sales training, and driving sell-through across the network.
The purpose of the role is straightforward: grow a high-performing dealer network in the West,
help dealers succeed in selling our products, and build lasting partnerships that drive mutual
revenue growth.
As an early team member at a startup, you will help build the playbook, not just run it. You will
report to the SVP of Sales and manage an assigned portfolio of dealers across the territory.
Performance is evaluated on dealer growth, dealer sales volume, onboarding success, and the
health and retention of the network.
We are looking for a connector and builder who can open doors, develop trust, and turn dealers
into committed long-term partners.
Key Responsibilities
Dealer Recruitment and Development
- Identify, prospect, and recruit qualified dealers, interior designers, builders, and trade
partners across the Western Territory.
- Manage the full dealer onboarding process, including agreements, product training, sample
setup, and initial sales support.
- Serve as the primary point of contact for assigned dealers throughout the relationship.
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- Build strong, trust-based relationships with dealer principals, sales staff, and key decision-
makers.
- Help dealers understand our product line, U.S.-based manufacturing, value proposition, and
competitive positioning.
- Identify and prioritize high-potential dealer targets by market, channel, and revenue
opportunity.
Dealer Performance and Relationship Management
- Manage an active portfolio of dealers with a focus on driving sales volume and growing
share of wallet.
- Conduct regular dealer visits, business reviews, and check-ins to maintain engagement and
identify growth opportunities.
- Track dealer sales performance and identify trends, coaching opportunities, and areas of
concern.
- Support dealers with product knowledge, samples, pricing guidance, marketing materials,
and sales tools.
- Coach dealer sales teams on product presentation, value-based selling, and customer
experience.
- Hold dealers accountable to agreed performance expectations and partnership standards.
Training and Enablement
- Deliver product training and sales enablement to dealer teams, at onboarding and on an
ongoing basis.
- Develop and facilitate dealer sales meetings, product demonstrations, and training sessions
as needed.
- Keep dealers current on new products, product updates, pricing changes, and promotional
programs.
- Identify gaps in dealer knowledge or capability and address them proactively.
- Help dealers build confidence in selling our full product range, including motorized and
premium categories.
Market Development and Strategy
- Develop and execute a territory plan for dealer growth across the Western U.S.
- Identify underserved markets and channel opportunities within the territory.
- Monitor competitive activity, the dealer landscape, and market trends within the territory.
- Provide field intelligence and dealer feedback to internal teams, including product,
marketing, and operations.
- Collaborate with the SVP of Sales on territory strategy, dealer prioritization, and growth
planning.
Operational and Administrative Discipline
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- Maintain accurate records of dealer activity, pipeline, visits, and performance in the
company CRM.
- Manage dealer agreements, onboarding documentation, and account setup in coordination
with internal teams.
- Communicate clearly and proactively with dealers on order status, lead times, product
availability, and issue resolution.
- Partner with operations and customer care when dealer issues require cross-functional
support.
- Ensure dealers are set up for success with the right samples, tools, pricing, and resources.
Success Metrics
The Business Development Manager will be evaluated on the health and performance of the
assigned dealer network. Key metrics may include:
- Number of active dealers in territory
- New dealer recruitment and onboarding, against quarterly and annual targets
- Dealer sales volume and revenue growth
- Dealer retention rate
- Product training completion and dealer readiness
- Dealer satisfaction and relationship quality
- Pipeline of prospective dealers
- Time-to-productivity for newly onboarded dealers
- Share of wallet growth with existing dealer accounts
What Success Looks Like
First 90 Days
- Conduct a full territory assessment: existing dealer relationships, whitespace opportunities,
and highest-priority targets.
- Develop and present a territory dealer development plan to the SVP of Sales.
- Begin outreach and relationship-building with prospective dealer partners.
- Onboard and activate initial dealer accounts.
- Learn and consistently use our internal tools, reporting systems, and onboarding process.
- Build a working knowledge of the full product line and competitive positioning.
First 6 Months
- An active dealer network growing, with a measurable increase in dealer-driven revenue.
- A healthy pipeline of prospective dealer partners in development.
- Newly onboarded dealers trained, resourced, and generating orders.
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- An established cadence of dealer visits, business reviews, and performance tracking.
- Recognition from dealer partners as a reliable, knowledgeable, and responsive point of
contact.
- A clear view of which dealers are high performers, which need support, and where new
recruitment is needed.
Ideal Candidate
The ideal candidate is a field-based business development or sales professional with
experience recruiting and managing dealer, trade, or channel partner relationships. Experience
in window treatments, interior design, home furnishings, flooring, or a related home products
category is a plus, but not required. Relationship-building ability and a track record of growing a
dealer or partner network are more important.
This person is self-directed, organized, and comfortable spending most of their time on the road
meeting with dealers, prospects, and trade partners. They are energized by building a dealer
network, not just managing one, and they thrive in a startup where priorities shift quickly and not
every process is fully defined yet.
Above all, we need a high-energy, flexible operator who is comfortable wearing multiple hats
and wants to help build the dealer network from the ground up.
Required Qualifications
- Proven experience in business development, dealer development, channel sales, or
territory management.
- Track record of recruiting and onboarding new dealer or trade partners.
- Experience managing ongoing business relationships and driving account growth.
- Strong field presence, with comfort spending significant time visiting dealers and prospects.
- High energy and flexibility, with the ability to adapt quickly in a fast-paced startup
environment.
- Excellent communication, presentation, and relationship-building skills.
- Ability to deliver product and sales training to dealer teams.
- Organized and disciplined in managing a territory, pipeline, and CRM.
- Self-motivated and capable of operating independently with minimal day-to-day supervision.
- Valid driver's license, reliable transportation, and willingness to travel extensively
throughout the territory.
- Based in the Western Territory (California, Nevada, Arizona, or Utah preferred).
Preferred Qualifications
- Experience in window treatments or interior design.
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- Experience selling to or through independent dealers, showrooms, interior designers,
builders, or trade partners.
- Prior experience at a startup or in an early-stage, high-growth environment.
- Familiarity with dealer onboarding, dealer agreements, and channel program management.
- Experience using CRM systems to manage territory activity, pipeline, and dealer records.
- Experience with value-based selling and premium or custom product categories.
- Established relationships within the Western U.S. window treatment, interior design, or
home products dealer community.
Compensation
This is a commission-based role with unlimited earning potential. There is no cap, so what you
build is what you earn. Top performers are expected to earn approximately $200,000 annually.
A car allowance or mileage reimbursement and an expense account are included as part of the
compensation package.
Schedule and Travel
This is a full-time, field-based role. Expect to spend the majority of your time traveling
throughout the Western Territory, visiting existing dealers, prospecting new accounts, delivering
training, and representing the company at trade events or showrooms.
Regular travel is a core requirement of this position, and some overnight travel will be required
depending on territory geography. We value work-life balance, but flexibility around scheduling
is expected given the field nature of the role.
Work location: Remote / field-based, Western Territory (CA, NV, AZ, UT).
Who Will Succeed in This Role
You will likely succeed in this role if you are:
- A natural relationship-builder who opens doors and earns trust quickly.
- High-energy and flexible, ready to wear multiple hats as priorities shift.
- Energized by prospecting, recruiting, and growing a dealer network from scratch.
- Comfortable spending most of your time in the field, not behind a desk.
- Self-directed and organized enough to manage a large territory independently.
- Knowledgeable about, or eager to learn, custom window treatments.
- Excited to help dealers succeed and grow their business with us.
- Comfortable with ambiguity and building processes in a fast-paced startup.
Pay: $100,000.00 - $300,000.00 per year
Benefits:
- Cell phone reimbursement
- Health insurance
Work Location: Hybrid remote in Los Angeles, CA 90210
