Top 21 Web optimization specialist Jobs in Cambridge, Ma

Senior Digital Marketing Specialist
Vista Higher Learning —Boston, MA
- $70,000 - $85,000 a year
- Full-time
- Hybrid work
- Google Workspace
- 6 years
- Office
Senior Digital Marketing Specialist
Vista Higher Learning —Massachusetts
- $70,000 - $85,000 a year
- Full-time
- Hybrid work
- Google Workspace
- 6 years
- Office
Digital Marketing Specialist /Search Analyst (hybrid)
Boston Children's Hospital —Boston, MA
- $58,676.80 - $93,901.60 a year
- Full-time
- Marketing
- Mid-level
- Office
4d
Communications Specialist
Boston Region Metropolitan Planning Organization —Boston, MA
- $32 - $36 an hour
- Full-time
- Hybrid work
- Mid-level
- Office
- US work authorization
Ecommerce QA Specialist
Sonos, Inc —Boston, MA
- $79,000 - $98,600 a year
- Email
- Hybrid work
- Salesforce
- Office
- JavaScript
- Paid parental leave
- AD&D insurance
13d
Public Affairs Specialist (Digital Communications Project Manager), IS-1035-12
Smithsonian Astrophysical Observatory —Cambridge, MA
- $101,375 - $131,790 a year
- Full-time
- Background check
- Mid-level
- Office
- Commuter assistance
- AD&D insurance
6d
Demand Generation Specialist
Onbe —Boston, MA
- $66,960 - $78,750 a year
- Mid-level
- Office
- Travel
- Health insurance
- Dental insurance
Quick Apply
Implementation Specialist II
Trane Technologies —Wellesley, MA
- $112,986.66 - $157,569.99 a year
- Full-time
- Pass drug screening
- Mid-level
- Analysis skills
- Paid holidays
- Health insurance
11d
Senior Ecommerce Product Specialist
CHRISTIANBOOK LLC —Peabody, MA
- $75,700 - $117,300 a year
- Marketing
- 5 years
- Writing skills
Quick Apply
4d
Ecommerce Merchandising Specialist
CHRISTIANBOOK LLC —Peabody, MA
- $62,700 - $97,200 a year
- Marketing
- Merchandising
- Mid-level
Quick Apply
4d
Affiliate Marketing Specialist
Advantage Solutions —Boston, MA
- $58,400 - $73,000 a year
- Full-time
- Remote
- Microsoft Excel
- Mid-level
- 3 years
Senior Marketing Data & Analytics Specialist
Repligen Corporation —Waltham, MA
- $95,000 - $110,000 a year
- Full-time
- Hybrid work
- Marketing
- Office
- 3 years
- Dental insurance
- Flexible spending account
AI Governance Specialist, Officer
State Street —Burlington, MA
- $70,000 - $118,750 a year
- Full-time
- Azure
- AWS
- Analysis skills
- Disability insurance
- Health insurance
SEO Specialist
TransPerfect —Boston, MA
- Full-time
- Microsoft Excel
- Microsoft Outlook
- Computer literacy
Quick Apply
Principal Engagement Manager, Professional Services (ProServe) team
Amazon Web Services, Inc. —Boston, MA
- $201,000 - $271,900 a year
- Full-time
- Computer science
- Computer Science
- HIPAA
- AD&D insurance
- Health insurance
8d
Senior Consultant - Clinical Documentation Specialist
Deloitte —Boston, MA
- $110,700 - $218,300 a year
- Full-time
- Microsoft Word
- Nursing
- RN License
Sr Delivery Consultant - Data Architect, AWS Professional Services
Amazon Web Services, Inc. —Boston, MA
- $145,900 - $207,800 a year
- Full-time
- Computer science
- Computer Science
- 5 years
- AD&D insurance
- Health insurance
Développeur(se) logiciel expert(e), écosystème Android | Staff Software Engineer, Android Ecosystem
Unity Technologies Canada Company —Boston, MA
- Full-time
- Remote
- Leadership
- Disability insurance
- Employee assistance program
2d
Senior Specialist Solutions Architect - Agentic AI, AGS Specialist Solutions Architects
Amazon Web Services, Inc. —Boston, MA
- $153,600 - $207,800 a year
- Full-time
- Computer science
- Azure
- Computer Science
- AD&D insurance
- Health insurance
4d
Senior SEO Specialist
Generac Power Systems Inc —Boston, MA
- Full-time
- 3 years
- Bachelor's degree
- Travel
Quick Apply
9d

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web optimization specialist jobs near cambridge, ma

Senior Digital Marketing Specialist

Vista Higher Learning -
Boston, MA

Apply Now

Job Details

Full-time
$70,000 - $85,000 a year

Qualifications

Cross-platform strategy
Audience analysis
Web analytics reporting
Marketing project management
Marketing ROI (MROI) improvement
Google Workspace
SEO content optimization
Increasing user engagement
Data analysis reporting
Media performance reporting
Content management systems
Marketing company internal data
AI tools proficiency
Customer segmentation analysis
Digital brand management
SEM campaigns
E-commerce
Email marketing segmentation
Lead Conversion
Communication platforms
Market segmentation analysis
Bachelor's degree
Online retail experience
Sales management systems proficiency
Media data analysis
Conversion optimization
Collaborative technology platforms
Design usability
Data-driven problem-solving
Agile

Full Job Description

WHO ARE YOU? You have a deep expertise in digital marketing to drive lead generation, audience engagement and brand growth using different platforms, marketing automation tools, and data analytics. As an experienced digital marketing professional, you understand what it takes to successfully drive lead generation, audience engagement, and brand growth.

WHO ARE WE? We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities.

WHAT IS THE ROLE ABOUT? As our new Senior Digital Marketing Specialist, you will lead the development and execution of strategic, multi-channel digital marketing initiatives that advance company and product goals. You will also be responsible for designing, launching, and optimizing high-impact campaigns across multiple digital channels to engage educators, administrators, and institutional decision-makers.

IN THIS ROLE YOU WILL:

Lead the planning and execution of integrated digital marketing campaigns in partnership with Product Marketing, aligning initiatives with key business priorities for both print and digital educational products.
Own multi-channel campaign strategy and execution across email, social media, community platforms, and other owned digital properties using Marketing Automation tools
Ensure full integration with web properties, CRM systems, and reporting infrastructure.
Serve as a digital thought leader, staying abreast of emerging trends and technologies to inform innovation and increase marketing effectiveness.
Manage and optimize digital channels and content assets ensuring usability, accessibility, and engagement.
Oversee the accuracy and consistency of product information across digital platforms, ensuring alignment with brand, messaging, and system-wide marketing tools.
Collaborate cross-functionally with internal teams to maintain brand consistency and strategic alignment across all touchpoints.
Analyze campaign performance and marketing funnel metrics to generate strategic insights and drive continuous optimization of campaign tactics, reporting frameworks, and dashboards.
Deliver comprehensive performance reporting using variety of analytics tools and apply data-driven insights to inform future campaign strategies and enhance ROI.
Partner with Business Operations to refine database strategy, lead management processes, and segmentation models to support targeted, scalable marketing initiatives.
Conduct market research and competitive analysis to inform positioning, messaging, and campaign development; translate insights into actionable marketing strategies.
Provide strategic support in the creation of sales enablement materials, ensuring alignment with campaign messaging and broader go-to-market strategies.
Mentor junior team members on content quality and tone, as needed

YOU MUST HAVE (MINIMUM REQUIRED SKILLS & EXPERIENCE):

Bachelor’s degree minimum.
6+ years of experience in digital marketing or a related role, with demonstrated success designing, leading, and optimizing integrated campaigns across email, web, social media, and community platforms in alignment with business objectives and brand identity.
Strong experience with database-driven marketing, including audience segmentation, lead lifecycle management, and scalable campaign execution across channels.
Experience managing cross-functional workflows and projects, and supporting agile, data-driven marketing execution.
Experience overseeing and evolving websites, landing pages, blogs, video platforms, and eCommerce storefronts to drive traffic, engagement, and conversion.
Strong knowledge of UX, SEO, digital consistency, usability, and content performance best practices, with the ability to apply them to improve results.
Demonstrated expertise managing high-performing campaigns across major social platforms, with a focus on maximizing ROI, engagement, and audience reach.
Highly skilled in campaign performance measurement and reporting, using analytics to translate data into actionable recommendations for content strategy, channel mix, and targeting decisions.
Extensive experience using email platforms, SEO/SEM tools, content management systems, and other digital marketing technologies.
In-depth experience with campaign tracking, contact segmentation, and reporting within CRM systems.
Experience using Microsoft Office, Google Workspace, and digital communication platforms to support efficient collaboration.
Experience using basic design or editing software and AI-powered analytics tools to improve insights and productivity.

IDEAL IF YOU HAVE (PREFERRED SKILLS & EXPERIENCE):

Experience with Salesforce or HubSpot strongly preferred
Experience in/knowledge of K-12/Higher Ed sectors, products, industry, etc. strongly preferred
A portfolio of your prior work

LOCATION: Hybrid – Boston

Candidate must reside within the United States, within a commutable/reasonable distance to our Boston, MA office location and be willing to work a hybrid remote/in-office schedule (Tues/Thurs in office minimum). Relocation is not available for this position.

SALARY RANGE: $70k-$85k annual salary

This position is salaried and is eligible for an annual incentive based on employee and organizational performance.

Apply Now

Refine Your Search

web optimization specialist jobs in cambridge, ma

Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

Digital Marketing Specialist /Search Analyst (hybrid)

Communications Specialist

Ecommerce QA Specialist

Public Affairs Specialist (Digital Communications Project Manager), IS-1035-12

Demand Generation Specialist

Implementation Specialist II

Senior Ecommerce Product Specialist

Ecommerce Merchandising Specialist

Affiliate Marketing Specialist

Senior Marketing Data & Analytics Specialist

AI Governance Specialist, Officer

SEO Specialist

Principal Engagement Manager, Professional Services (ProServe) team

Senior Consultant - Clinical Documentation Specialist

Sr Delivery Consultant - Data Architect, AWS Professional Services

Développeur(se) logiciel expert(e), écosystème Android | Staff Software Engineer, Android Ecosystem

Senior Specialist Solutions Architect - Agentic AI, AGS Specialist Solutions Architects

Senior SEO Specialist

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