Job Title:
Video and Digital Marketing Coordinator
Physical Location:
Kent Campus - Kent, OH (MAC Center)
Salary:
$42,357 - $45,000
Basic Function:
Develops video and digital content in support of the marketing initiatives for a department, unit/college or division. Reports to designated administrator.
Additional Basic Function – if applicable:
Examples of Duties:
Duties/essential functions may include, but not be limited to, the following:
Contribute to the unit's overall marketing strategy by developing video and digital content using emerging technologies, platforms, and techniques.
Produce and edit videos, photography, and motion graphics for storyboarding, website, social and electronic communications in a high quality manner that is consistent with the university's image and brand.
Recommend and oversee alternative digital methods for delivering programming, volunteer training and communications including the use of webcasts, live streaming web/video conferencing and other distance-based technology.
Assist in developing strategies for digital communications.
Create, develop or secure all assets related to video production, including music, voiceover, visual graphics, etc.
Research innovative digital marketing techniques, production equipment, software and services for continuous optimization and improvement of the unit's digital marketing presence.
Manage the videography data storage system, ensuring the proper archiving, organization and redundancy of all video footage, projects and related media.
Design graphical elements and prepare images for college website, print and social media.
Assist in oversight of college social media sites (Instagram, Facebook, Twitter, YouTube), work with content providers to create ongoing calendar for posts, and post content.
Provide support to marketing department for web development needs for implementation of marketing/recruitment campaigns; specific landing pages, QR code generation, etc.
Maintain and service all video equipment.
May assist with evaluating analytics.
May supervise student employees.
Perform related duties as assigned.
Additional Examples of Duties – if applicable:
Will perform video-related duties specific to athletics, such as creating highlight videos, student-athlete, coach, & administrator interviews, assisting with athletics streaming for non-ESPN+ events, and more in a fast-paced environment.
Minimum Qualifications:
Bachelor's degree in communications, video/media, broadcast production, journalism, or related field. One year of video production experience.
License/Certification:
Knowledge Of:
Digital marketing/related fields, tools, techniques, and technology *
Media production applications (Adobe Premiere and/or Final Cut Pro X, After Effects, Media Encoder and/or Compressor, Photoshop and/or Illustrator, Audition and Microsoft Office Storytelling), design and editorial processes *
Skill In:
Video editing, producing, directing *
Multi-media script writing *
Cinematography
Professional camera operation *
Digital sound recording
Interview set lighting
Motion graphic design *
Video compression
Interviewing subjects on camera
Written, verbal and interpersonal communication
Adhering to deadlines
Ability To:
Work effectively in a collaborative environment
Establish and maintain cooperative working relationships with a variety of clients within the department and the university
Manage time and resources and effectively balance multiple priorities
Be self-directed and self-motivated
Integrate storytelling, design and editorial processes with high production value *
Occasionally work evenings and weekends
Preferred Qualifications – if applicable:
Experience in video production in an NCAA Division I college athletics and/or a professional sports setting.
Newsroom experience, News/TV production -or- corporate/higher ed
Assessments:
Asterisk (*) indicates knowledge, skills, abilities which require assessments
Working Conditions / Physical Requirements:
Moderate work - Exerting up to 50 pounds of force occasionally, and/or up to 50 pounds of force frequently to move objects. Incumbent must be able to communicate with others. Incumbent may be required to travel from building to building frequently and off campus occasionally.
Working Schedule:
Non-traditional hours
Additional Information:
Must pass a security check.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
For official job descriptions, visit www.kent.edu/hr.
Kent State University is a Smoke-Free, Tobacco-Free University effective July 1, 2017. Smoking and tobacco use are not permitted on any of Kent State’s campuses or other locations and properties that are owned, operated, or leased by Kent State, both domestic and international. For additional details, visit www.kent.edu/smoke-free.
Disclaimer:
The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.
