Essential Property Management is one of Metro Detroit's most resident-focused property management companies, with a portfolio of over 3,500 apartment homes across the region. We are committed to building communities where residents are proud to live, and teams are proud to work.
We are looking for a driven, creative, and community-minded Marketing and Leasing Manager to lead on-site marketing operations for our residential community. This is a high-impact, full-time role that blends modern AI-powered marketing tools with genuine human connection, daily community outreach, and a commitment to resident retention and satisfaction.
The role in a nutshell
This position is about people first. You will be the face of our communities to prospective residents, a trusted presence for current ones, and a meaningful connector to the broader neighborhood. Success here means full occupancy achieved through genuine relationship-building, consistent follow-through, and a reputation that makes people want to live where you work. You bring professionalism, self-motivation, and sound judgment to everything you do, and you give this role your full and exclusive focus and best efforts every day.
Resident and community satisfaction
- Deliver an exceptional experience for current and prospective residents at every touchpoint, from the first inquiry through move-in and beyond.
- Ensure the team is conduct engaging, informative property tours that reflect the quality and character of our communities.
- Follow up consistently and thoughtfully with all prospective residents to move leads forward and build trust.
- Plan, schedule, and coordinate on-site resident events that strengthen community culture and connection.
- Organize and execute on-site renewal events designed to increase lease renewals and reduce turnover.
- Develop and implement resident retention and referral programs that reward engagement and build loyalty.
AI marketing and analytics
- Lead the daily operation of our AI marketing platform across the community..
- Monitor, test, and optimize AI-generated campaigns, communications, and lead conversion performance on an ongoing basis.
- Deliver regular reporting and actionable recommendations based on AI-driven insights and marketing data.
Daily outreach and community building
- Post daily content across social media channels to build community visibility and engagement.
- Conduct daily outreach to prospective residents and referral sources to maintain a healthy, active pipeline.
- Connect with at least one preferred employer partner each day to strengthen corporate leasing relationships.
- Build and maintain ongoing relationships with local employers, businesses, universities, hospitals, and community organizations to generate qualified leads and grow property awareness.
Digital presence and content
- Manage and continuously optimize online listings, review platforms, and digital marketing channels.
- Create and distribute marketing content including email campaigns, social media posts, resident communications, and promotional materials.
- Monitor and respond to online reviews as part of an active reputation management strategy.
- Track and report on lead sources, conversion rates, occupancy trends, and overall marketing performance.
- Conduct regular competitor market surveys and provide pricing, concession, and strategy recommendations to leadership.
What we are looking for
- 3 or more years of experience in property management, leasing, marketing, or a related field.
- Self-motivated and highly organized, with the ability to manage daily priorities and a full workload without close supervision.
- Professional, personable, and skilled at building relationships with residents, prospects, and community partners.
- Sound judgment and consistent discretion, with a focus on achieving full occupancy as efficiently as possible.
- Strong written and verbal communication skills, with comfort creating content across multiple channels.
- Experience with AI-powered platforms, CRM tools, and digital marketing channels.
- Data-driven mindset with the ability to translate analytics into practical, results-oriented recommendations.
- Genuine care for residents and a commitment to delivering a best-in-class living experience.
Preferred but not required
- Experience with Yardi Voyager or similar property management software.
- Familiarity with apartment marketing platforms and lead management tools.
- Existing relationships with Metro Detroit employers, universities, or healthcare systems.
Why Essential Property Management
We are not a corporate machine. We are a team of people who genuinely believe that great property management changes lives for residents and team members alike. You will have real ownership over your work, access to cutting-edge marketing tools, and a leadership team that is invested in your growth. We set a high bar because we believe our residents deserve nothing less, and we want you to be proud of every property that carries our name.Essential Property Management is one of Metro Detroit's most resident-focused property management companies, with a portfolio of over 3,000 apartment homes across the region. We are committed to building communities where residents are proud to live, and teams are proud to work.
We are looking for a driven, creative, and community-minded Marketing and Leasing Manager to lead on-site marketing operations for our residential community. This is a high-impact, full-time role that blends modern AI-powered marketing tools with genuine human connection, daily community outreach, and a commitment to resident retention and satisfaction.
The role in a nutshell
This position is about people first. You will be the face of our communities to prospective residents, a trusted presence for current ones, and a meaningful connector to the broader neighborhood. Success here means full occupancy achieved through genuine relationship-building, consistent follow-through, and a reputation that makes people want to live where you work. You bring professionalism, self-motivation, and sound judgment to everything you do, and you give this role your full and exclusive focus and best efforts every day.
Resident and community satisfaction
- Deliver an exceptional experience for current and prospective residents at every touchpoint, from the first inquiry through move-in and beyond.
- Ensure the team is conduct engaging, informative property tours that reflect the quality and character of our communities.
- Follow up consistently and thoughtfully with all prospective residents to move leads forward and build trust.
- Plan, schedule, and coordinate on-site resident events that strengthen community culture and connection.
- Organize and execute on-site renewal events designed to increase lease renewals and reduce turnover.
- Develop and implement resident retention and referral programs that reward engagement and build loyalty.
AI marketing and analytics
- Lead the daily operation of our AI marketing platform across the community..
- Monitor, test, and optimize AI-generated campaigns, communications, and lead conversion performance on an ongoing basis.
- Deliver regular reporting and actionable recommendations based on AI-driven insights and marketing data.
Daily outreach and community building
- Post daily content across social media channels to build community visibility and engagement.
- Conduct daily outreach to prospective residents and referral sources to maintain a healthy, active pipeline.
- Connect with at least one preferred employer partner each day to strengthen corporate leasing relationships.
- Build and maintain ongoing relationships with local employers, businesses, universities, hospitals, and community organizations to generate qualified leads and grow property awareness.
Digital presence and content
- Manage and continuously optimize online listings, review platforms, and digital marketing channels.
- Create and distribute marketing content including email campaigns, social media posts, resident communications, and promotional materials.
- Monitor and respond to online reviews as part of an active reputation management strategy.
- Track and report on lead sources, conversion rates, occupancy trends, and overall marketing performance.
- Conduct regular competitor market surveys and provide pricing, concession, and strategy recommendations to leadership.
What we are looking for
- 3 or more years of experience in property management, leasing, marketing, or a related field.
- Self-motivated and highly organized, with the ability to manage daily priorities and a full workload without close supervision.
- Professional, personable, and skilled at building relationships with residents, prospects, and community partners.
- Sound judgment and consistent discretion, with a focus on achieving full occupancy as efficiently as possible.
- Strong written and verbal communication skills, with comfort creating content across multiple channels.
- Experience with AI-powered platforms, CRM tools, and digital marketing channels.
- Data-driven mindset with the ability to translate analytics into practical, results-oriented recommendations.
- Genuine care for residents and a commitment to delivering a best-in-class living experience.
Preferred but not required
- Experience with Yardi Voyager or similar property management software.
- Familiarity with apartment marketing platforms and lead management tools.
- Existing relationships with Metro Detroit employers, universities, or healthcare systems.
Why Essential Property Management
We are not a corporate machine. We are a team of people who genuinely believe that great property management changes lives for residents and team members alike. You will have real ownership over your work, access to cutting-edge marketing tools, and a leadership team that is invested in your growth. We set a high bar because we believe our residents deserve nothing less, and we want you to be proud of every property that carries our name.
Pay: $80,000.00 - $90,000.00 per year
Benefits:
Work Location: In person
