First Solar reserves the right to offer you a role most applicable to your experience and skillset.
Basic Job Functions:
The Manager, Marketing & Marketing Operations supports the execution of First Solar’s marketing strategy across customer engagement, product positioning, and brand operations. This role is responsible for operationalizing marketing plans, ensuring alignment across teams, and driving excellence in execution. The Manager will work closely with cross-functional stakeholders to deliver impactful campaigns, maintain brand consistency, and optimize marketing processes. The ideal candidate will also leverage AI tools and large language models (LLMs) to enhance marketing operations, automate workflows, and improve campaign performance.
The associate will:
- Demonstrate strong organizational and project management skills.
- Be detail-oriented and focused on execution and quality.
- Be proactive and collaborative, with a problem-solving mindset.
- Exhibit a high level of ownership and accountability.
- Communicate effectively across teams and functions.
- Embrace First Solar’s principles and values of accountability, agility, and collaboration.
- Be comfortable working in a dynamic, fast-paced environment.
- Support a culture of continuous improvement and feedback.
- Demonstrate curiosity and initiative in exploring emerging technologies, especially AI, to improve marketing efficiency.
- Be comfortable experimenting with AI platforms to optimize campaign delivery and reporting.
- Collaborate with internal teams to pilot and scale AI-enabled marketing tools.
Education/Experience:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 4–6 years of experience in marketing operations, campaign management, or related roles. OR
- Associates degree with 12 years of experience in marketing operations, campaign management, or related roles.
- Experience in a fast-paced, cross-functional environment; agency or consultancy experience a plus.
Required Skills/Competencies:
- Strong organizational and project management skills.
- Familiarity with marketing platforms (e.g., CRM, CMS, analytics tools).
- Excellent written and verbal communication skills.
- Detail-oriented with a focus on execution and quality.
- Ability to manage multiple priorities and stakeholders.
- Collaborative mindset with a proactive approach to problem-solving.
- Fluency in English; additional languages a plus.
- Self-motivated and capable of independent thinking/direction.
- Process-driven with the ability to adapt to changing circumstances.
- Familiarity with AI-powered marketing platforms (e.g., predictive analytics, generative content tools, automation platforms).
- Ability to evaluate and implement AI tools that support campaign optimization, customer insights, and operational efficiency.
Essential Responsibilities:
Marketing Operations
- Coordinate and manage marketing project timelines, deliverables, and resources.
- Implement and maintain marketing tools, platforms, and performance dashboards.
- Support budget tracking, vendor management, and procurement processes.
- Ensure compliance with brand guidelines and marketing governance protocols.
Customer & Product Marketing Support
- Assist in developing and executing customer engagement initiatives.
- Support the creation of product marketing content in collaboration with technical teams.
- Monitor and report on campaign performance and customer feedback.
- Maintain marketing collateral and ensure timely updates.
Digital & Social Media Coordination
- Support the execution of digital campaigns across web and social platforms.
- Collaborate with internal teams to ensure consistent messaging and branding.
- Track and analyze digital engagement metrics to inform strategy.
Cross-Functional Collaboration
- Liaise with business development, communications, and policy teams to ensure marketing alignment.
- Coordinate with external agencies and vendors to support campaign delivery.
- Facilitate internal communications and updates on marketing initiatives.
AI-Enabled Marketing Operations
- Evaluate and deploy AI tools to automate repetitive tasks and improve campaign execution speed.
- Use AI-driven analytics to generate insights from customer data and campaign performance.
- Collaborate with content and creative teams to integrate AI-generated assets where appropriate.
- Stay current with AI trends and assess their relevance to First Solar’s marketing strategy.
- Explore the use of large language models (LLMs) to support content generation, customer engagement, and operational efficiency.
Team & Process Support
- Contribute to team planning, prioritization, and process improvement.
- Foster a collaborative and feedback-driven team culture.
- Other duties as assigned.
- Job description subject to change at any time.
Reporting Relationships:
- Reports to the Senior Manager, Marketing & Brand.
Travel:
Estimated Salary Range:
US Physical Requirements:
Office Physical Requirements:
All positions in our office require interaction with people and technology while either standing or sitting. To best service our customers, internal and external, all associates must be able to communicate face-to-face and on the phone with or without reasonable accommodation. First Solar is committed to compliance with its obligations under all applicable state and federal laws prohibiting employment discrimination. In keeping with this commitment, it attempts to reasonably accommodate applicants and employees in accordance with the requirements of the disability discrimination laws. It also invites individuals with disabilities to participate in a good faith, interactive process to identify reasonable accommodations that can be made without imposing an undue hardship.
Potential candidates will meet the education and experience requirements provided on the above job description and excel in completing the listed responsibilities for this role. All candidates receiving an offer of employment must successfully complete a background check and any other tests that may be required.
Equal Opportunity Employer Statement: First Solar is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that diversity and inclusion is a driving force in the success of our company.
