Role:
The Senior Marketing & Communications Specialist is a strategic, high-impact role responsible for advancing the bank’s brand, voice, and market presence across all channels. This position requires deep expertise in bank marketing, content development, digital strategy, and design execution. This individual will help lead integrated marketing efforts, including social media strategy, content creation, internal communications, and advertising, while ensuring alignment with regulatory requirements and the bank’s brand standards.
The ideal candidate brings a strong combination of creative vision and analytical discipline, with the ability to translate complex financial products and initiatives into compelling, compliant, and customer-centric messaging. This role partners closely with the Chief Marketing & Communications Officer and business unit leaders to deliver measurable results to support growth, engagement, and reputation management.
Essential Functions & Responsibilities:
E 20%
Strategic Marketing Execution
Lead the execution of integrated monthly marketing plans across retail, commercial, business, and wealth management lines of business. Partner with the Chief Marketing Officer and internal stakeholders to develop and deploy multi-channel campaigns (digital, press releases, print, social, in-app, and in-branch) to drive awareness, engagement, and measurable growth for the bank. Track performance and optimize campaigns based on KPI insights.
E 20%
Marketing Operations & Compliance
Maintain comprehensive documentation of all marketing and communications activities to support regulatory compliance and audit readiness. Ensure all advertising, digital marketing, social media, and public-facing content adheres to applicable banking regulations, including truth-in-advertising standards and brand governance.
E 15%
Website Management
Manage and maintain the Bank’s website content and structure to ensure all information is accurate, current, and aligned with brand standards, business priorities, and customer needs.
E 15%
Content & Social Media Leadership
Manage the planning and execution of content creation, both in-house and with vendors, to develop high-quality, strategic marketing and social media content and campaigns that elevate brand storytelling, increase engagement, and maximize return on investment. Ensure consistency in voice, tone, and visual identity across platforms.
E 15%
Internal & External Communications
Lead content creation and distribution across internal (SharePoint, employee communications) and external channels (social media, website, email marketing). Develop compelling written content, including articles, newsletters, scripts, and campaign messaging.
E 10%
Creative Development & Marketing Support
Oversee the development and execution of marketing collateral, both those developed in-house and with design vendors, including advertisements, email campaigns, videos, and promotional materials. Act as a quality control checkpoint to ensure all deliverables meet brand standards, compliance requirements, and design excellence. Coordinate marketing requests through internal systems for approvals, ensuring accuracy, timeliness, and alignment with strategic objectives.
N
5% Performs other job related duties as assigned.
Performance Measurements:
1. Uphold the principles of our Bank's Code of Business Conduct and Ethics both in letter and in spirit, ensuring ethical conduct in all professional interactions.
2. Demonstrate financial prudence and fiscal responsibility in all decisions impacting the department.
3. Assist the CMO by providing informed recommendations to management based on current market research data, helping to shape bank strategies and direction.
4. Ensure the delivery of planned results within the established budget, aiming for cost-effectiveness and efficiency in all operations.
5. Guarantee that all communications are accurate, and timely, and adhere to budget guidelines to foster transparency and effective information flow.
6. Endeavor to provide exemplary customer service by offering prompt, professional, and accurate support to all customers and employees.
7. Maintain a professional work environment and appearance at all times, exemplifying our bank's commitment to excellence.
8. Acquire and maintain a thorough understanding of regulations and bank procedures, especially those concerning advertising and publicity, in compliance with the Bank Secrecy Act and other legal requirements.
9. Safeguard the confidentiality of customer information and other sensitive data, upholding our commitment to privacy and data security.
10. Engage in required training and pursue additional professional development opportunities to enhance job knowledge and maximize productivity.
11. Cultivate and sustain positive, productive working relationships with departmental and branch staff, fostering a collaborative and supportive workplace culture.
Knowledge and Skills:
Experience
3-5+ years of progressive experience in marketing and communications, preferably within the banking or financial services industry.
Proven ability to develop and execute integrated marketing campaigns and translate complex financial concepts into clear, engaging content.
Demonstrated success managing social media strategy, search engine optimization efforts, content development, public relations efforts, and performance analytics.
Education
A Bachelor's Degree in Marketing, Business Administration, or a related field.
Interpersonal Skills
Exceptional relationship-building and communication skills, with the ability to collaborate effectively across all levels of the organization.
Strong business acumen with a proactive, solutions-oriented mindset.
Professional presence with the ability to represent the bank in public and community settings.
Other Skills
Advanced proficiency in digital marketing tools and platforms, including Hootsuite, social media management, email marketing, and analytics.
Strong design capabilities with experience in Adobe Creative Suite (InDesign, Photoshop, Illustrator) Canva, and/or equivalent tools.
Experience with Google Analytics, WordPress, SharePoint, Siteimprove, and content management systems.
Working knowledge of SEO, campaign tracking, ROI measurement, and digital optimization strategies. Exceptional writing, editing, and proofreading skills with meticulous attention to detail and brand voice consistency.
Ability to manage multiple projects in a fast-paced environment with strong organizational discipline.
Strong organizational abilities
Physical Requirements
Must have the physical capability to handle event logistics, which includes the lifting and transporting of promotional materials. This often involves setting up and dismantling displays or tables at events. Thus, the ability to carry weight and manage the physical demands associated with event preparation is crucial.
Work Environment
The ideal candidate for this role should embody a positive and outgoing demeanor, as fostering strong relationships with our customers and team members is at the heart of our operations. With the ability to inject energy and enthusiasm into interactions, they will be able to engage effectively with customers, promoting our values and services in a persuasive and authentic way. Moreover, their dynamic outlook will be instrumental in driving team morale, creating a vibrant and supportive work environment. In essence, we are seeking a vibrant personality who can stimulate positive interaction within our workplace, contributing significantly to our collaborative and customer-focused ethos.
This job is operates in a professional office environment. This role routinely uses standard office equipment such as calculators, computers, phones, photocopier, filing cabinets and fax machines.
Job Type: Full-time
Benefits:
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Education:
Experience:
- Banking: 3 years (Preferred)
- Marketing: 3 years (Preferred)
Work Location: In person
