Execute Search Strategies: Conduct audience and trend research using SEMrush and Google Search Console to design and implement hands-on plans for SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
- Produce High-Volume Content: Leverage modern AI tools to generate a high volume of search-optimized articles, landing pages, and educational resources, while editing each draft to ensure it is accessible, helpful to humans, and aligned with our brand voice.
- Write Original Copy: Step away from the AI tools to craft compelling, high-empathy original content from scratch when sensitive security or crisis-management topics require a purely human touch.
- Optimize Existing Content: Continuously audit, refresh, and re-optimize our existing digital asset library to preserve current rankings, update outdated info, and boost underperforming pages.
- Refine Our Inbound Engine: Collaborate with team members to format and publish content within HubSpot, helping refine our internal linking architecture, layout standards, and overall user experience.
- Drive Social Distribution for AI Visibility: Repurpose core long-form content assets into high-impact, low-volume B2B social posts (primarily LinkedIn). Focus on strategic distribution to drive targeted professional engagement and generate the real-time indexable brand signals that modern AI answer engines crawl for citations, rather than time-intensive B2C-style community management.
- Track & Report Performance: Monitor organic traffic, keyword rankings, and AI citations using GA4 to continuously refine your approach.
2-3+ years of professional search and content marketing experience with a clear track record of adapting to modern, AI-driven search environments.
- An AI-Forward Workflow: You are a power user of LLMs (like ChatGPT or Claude). You leverage AI tools to scale research, generate content briefs, and accelerate production. Note: If you prefer purely manual text generation or resist AI integration, this role is not a fit.
- Understanding of AI Retrieval & Citation Mechanics: You know how LLMs retrieve information, and you understand how to format data to secure brand citations.
- Semantic & Entity-Based SEO Foundations: You focus on user intent, topical authority, and structured data over legacy practices like keyword stuffing or mechanical backlinking.
- An Exceptional Editor's Eye: You can easily spot generic AI phrasing, fluff, or hallucinations, and you have the creative writing skills to transform them into trustworthy, high-empathy B2B copy.
- Hands-on software experience with core execution tools like HubSpot, SEMrush, Google Search Console, and GA4 and a proven ability to quickly learn and master new marketing software.
- An eagerness to learn: You are naturally curious and excited to dive deep into the complexities of enterprise technology and the healthcare safety landscape.
- Prior marketing or copywriting experience within a B2B SaaS, tech, or corporate agency environment.
Innovation starts with people. ®
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