JOB DESCRIPTION: REGIONAL SALES & MARKETING MANAGER – USA
Location: USA
Position Type: Full-Time
Reports To: CEO
About us
We Oleena Natural Foods (Pvt) Ltd are a premier manufacturer and exporter of sustainably sourced, premium coconut products from Sri Lanka since 2015. Our portfolio includes high-quality Virgin Coconut Oil (VCO), organic coconut derivatives, and a range of natural food products, all produced under strict ethical and internationally certified standards.
Over the past 10 years, we have achieved strong and consistent growth, steadily expanding our presence across global markets. As part of our ongoing international expansion strategy, we are also establishing the Head office in Singapore and a Regional office in USA to further strengthen our global supply capabilities.
As we accelerate our growth in USA, we are now focused on building a dedicated team to support and expand our commercial and market presence across the region.
Position Purpose
The Regional Sales & Marketing Manager (USA) will drive market penetration, manage client relationships, and secure contracts across USA. This is a unique role requiring an entrepreneurial professional who can balance technical, volume-driven B2B ingredient contracts alongside fast-moving consumer goods (FMCG) brand management and supermarket retail listings.
Core Responsibilities
1. Bulk B2B Ingredient Sales & Industrial Sourcing
- Pipeline Development: Identify, target, and secure long-term client contracts with industrial food manufacturers, cosmetics producers, snack bar brands, and oil packers across USA.
- Technical Consultation: Present technical specifications of Our Virgin Coconut Oil (lauric acid content, moisture limits, MOSH/MOAH compliance) to R&D, product development, and technical procurement teams.
2. Retail, Supermarket Branded & Private Label Sales
- Listing & Distribution: Secure shelf space and product listings for Our branded retail portfolio across major USA supermarkets, discount chains, and specialized organic retailers.
- Private Label Partnerships: Identify and pitch private-label manufacturing capabilities to major retail buying groups looking for high-quality store-brand VCO.
3. Strategy, Compliance & Operational Support
- Market Intelligence: Act as the primary eyes and ears for us in USA, tracking competitor pricing, consumer health trends, and regulatory changes.
- Trade Representation: Represent the company at major food and ingredient exhibitions (e.g., Anuga, SIAL, BioFach).
Key Selection Criteria & Qualifications
1. Professional Experience
- Industry Track Record: Minimum of 5–7 years of proven international sales experience in the vegetable oil, tropical fats, health food, or organic ingredient sector.
- Dual-Channel Competency: Proven experience managing both large-scale B2B ingredient accounts and FMCG retail listings.
- Established Network: A robust, active network of USA food manufacturing procurement managers AND supermarket category managers/FMCG distributors.
- Origin Knowledge: Prior experience working with South Asian or tropical agricultural export dynamics is highly advantageous.
2. Certifications & Technical Proficiency
- Deep familiarity with USA market entry requirements for organic foods.
- Strong understanding of food safety quality frameworks required by USA buyers (FSSC 22000, ISO 22000, EU Organic, BRCGS, Kosher, and Halal).
- Knowledge of USA chemical regulations (strict compliance with MOSH/MOAH, polycyclic aromatic hydrocarbons, and pesticide MRLs).
3. Language & Communication Skills
- Full professional fluency in English (written and spoken) is mandatory.
4. Logistics & Location
- Must be legally authorized to work in the USA.
- Strategically located near major trade/import hubs
What We Offer
- Competitive base salary with an aggressive, performance-linked commission structure.
- Direct support from a state-of-the-art production facility in with dedicated quality assurance and documentation teams.
- Full marketing collateral, samples, and technical Certificates of Analysis (CoA) to facilitate rapid client onboarding.
Pay: From $100,000.00 per year
Work Location: On the road
