SERVPRO of LaGrange operates a portfolio of four franchise locations across the greater Chicago area - La Grange Park / North Riverside, Arlington Heights / Prospect Heights, Elmhurst, and Lombard / Addison. We are hiring a Performance Marketing Analyst to own paid growth, marketing analytics, and the AI-powered systems that keep our pipeline full and our cost-per-job trending down.
This is not a hands-off strategy seat. You will run the accounts day to day, read the data, flag what is broken, fix it fast, and prove it worked. You will own Google Ads and Local Services Ads across all four accounts, build and maintain the reporting and AI tooling the team relies on, support our organic and leadership-brand presence, and help keep the marketing operation organized and accountable.
Join our dynamic team and be part of a growing organization committed to excellence and career development. The ideal candidate will have a high level of understanding regarding AI integration and ability to successfully fulfill these requirements:
Paid Search & Performance Advertising
- Own Google Ads end to end across all four franchise accounts campaign structure, budgets, bidding, ad copy, keywords, and match-type strategy.
- Run week-over-week and multi-week performance analyses; detect anomalies (spend spikes, broad-match blowouts, runaway clicks) and act on them the same day.
- Conduct search-term audits and maintain organized negative-keyword lists by category (competitor brands, wrong service lines, DIY/research queries, cross-franchise negatives).
- Diagnose and eliminate wasted spend; build and execute budget-reallocation plans across campaigns and locations.
- Improve Quality Scores, tighten match types, and migrate campaigns to smart bidding (e.g., Target CPA) where conversion volume supports it.
- Safeguard conversion-tracking integrity so every call, form, and lead is measured correctly.
- Understand restoration unit economics water, fire, mold, biohazard, and commercial service lines and tie every decision back to booked jobs and revenue, not vanity clicks.
Local Services Ads (LSA) & Google Business Profile
- Manage LSA account health across locations, review velocity, response rate, and lead disputes (LSA has historically been our lowest-CPA channel and must stay healthy).
- Drive Google Business Profile optimization for LSA eligibility and local visibility categories, Q&A seeding, and review-language shaping that pairs service + location + problem.
- Maintain consistent NAP citations and off-domain entity signals to strengthen local and AI-answer-engine (AEO/GEO) presence for each location.
Analytics, Reporting & Data Visualization
- Talk in data, not assumptions. Every recommendation is backed by a number and a source.
- Maintain the live data layer (Supermetrics feeding Google Ads data) and pull fresh data before making performance claims.
- Build dashboards and visualizations (Looker Studio, Tableau, or equivalent) and deliver clear weekly performance reporting to franchise leadership.
- Track the funnel stage by stage, click → lead → qualified → booked job → completed → review/referral and surface where it leaks.
- Own attribution discipline, including the CRM (DASH) lead-source naming convention and the offline-conversion path back into Google Ads.
AI Systems & Marketing Automation
- Build and integrate AI-powered systems for the marketing team using Claude and its MCP connectors (Supermetrics and others).
- Maintain and extend the AI Google Ads strategist (a Claude Project that runs analysis, flags issues, and drafts strategy from live data).
- Train the team on AI-accelerated workflows (e.g., analysis in Excel) to reclaim hours of manual data wrangling each week.
- Continuously look for innovative tooling that compounds output without adding headcount.
Organic Marketing & Brand Authority
- Run organic presence across LinkedIn, YouTube, and Reddit in service of lead generation and brand authority.
- Operate the leadership LinkedIn program ghostwriting in the owner’s voice to attract insurance carriers, commercial property managers, enterprise accounts, and government contracts.
- Produce case-study and authority content that differentiates our locations from other franchises.
Marketing Operations & Team Coordination
- Keep the marketing operating system running, priority/tracker discipline, weekly and monthly meeting rhythm, and clear KPIs by role.
- Coordinate across sales/marketing, in-house ads, office, and call-intake to keep lead handoff and source-tagging clean.
- Lead, mentor, or manage marketing team members and hold the team accountable to the tracker and the cadence.
- Interface with external partners (e.g., the Google Ads account team) and represent the marketing function in leadership reviews.
Qualifications
- Bachelor’s degree in Marketing, Graphic Design, or a related field preferred
- 3–5+ years of relevant working experience in Digital Marketing
- Proven track record managing five-to-six-figure monthly budgets in Google Ads.
- Proficiency in GA4, Looker Studio, and Google Ads budget management.
- Deep understanding of the shift from SEO-Geo (local/generative) to AEO (Answer Engine Optimization).
- Expertise in AI Marketing Tools: Proven ability to implement AI for workflow efficiency and campaign optimization
- Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Excellent communication skills, specifically the ability to present data as a story
- Strong attention to detail and organization
This role is 100% in person, reporting to our Broadview IL office.
Pay: $55,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Referral program
- Vision insurance
Work Location: In person
