Locations: London | Boston | Chicago
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
We are seeking a strong candidate with experience and passion to join a Marketing Senior Manager temporary position.
You will operate at the intersection of AI-driven content marketing and strategic alliances marketing with technology partners, ensuring both agendas are tightly integrated and mutually reinforcing.
Analyst Relations and Content Marketing:
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Manage key stakeholders to drive and provide input on content for major industry analyst evaluations, support RFI questionnaires, craft executive briefing materials, and oversee X marketing budget for licensing reports and analyst insights. Additionally, you will handle marketing efforts to promote evaluation results Prioritize integrated omni-channel marketing efforts, including web, social, and email campaigns to promote analyst report positioning
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Drive and create compelling thought leadership and editorial content via end-to-end content management across multiple formats (written, video, podcasts, visuals, etc.) and identify opportunities for speaking opportunities at global BCG and 3rd party industry and technology partner events
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Partner with leadership to identify, produce, and execute client stories and showcase how BCG X innovates with clients to solve challenging problems
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Monitor and assess the performance of marketing initiatives to ensure they meet business objectives. Continuously refine strategies based on data-driven insights and feedback
Strategic Alliances Marketing:
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Support our strategic alliances marketing engagements with at least two tech partners including designing and driving joint alliance marketing programs, building awareness of alliance capabilities and value propositions, as well as support the planning and execution of our event portfolio of strategic technology and services partners
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Content & Messaging: Guide BCG Alliance teams on the development of value-maximizing ‘1+1=3’ messaging to solve our clients’ expanding needs, focusing on transformation at scale and drive strategic announcements and communications on the partnerships
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Events and SATT: Lead the planning and development of BCG’s presence and priority partnership marketing events, including the strategic evaluation of priority events, contract evaluation and negotiation, interfacing with BCG Events Center of Excellence, and executing event activations to deliver best in class events
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Amplification: Building from the external marketing messaging, create and execute integrated campaigns that support BCG as a leader in the digital and technology consulting market.
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Relationship Management: Build deep relationships with BCG leaders, Alliance account team, BCG marketing teams, and key external marketing partners within our alliances portfolio to plan and execute partnership activations.
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Strategic Planning & Coordination: Ensure effective and timely communication and coordination of the alliance marketing plans, activities, and campaign execution results to key stakeholders.
YOU’RE GOOD AT
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Balancing strategic thinking with execution and navigating complex organizational structures
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Thinking creatively with a passion for storytelling
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Approaching problems with critical thinking, proactively identifying solutions, and thriving in collaborative, cross-regional environments. You have a strong interest in AI and digital topics
What You'll Bring
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Degree in marketing, communications, or a related field (MBA or advanced degree is a plus)
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Indicatively 8-10+ years of relevant experience in integrated marketing, campaign management, technology marketing, or related fields (equivalent skills and diverse experiences will also be considered)
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Proven expertise in designing and delivering integrated marketing campaigns
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Strong writing and storytelling skills for creating impactful messaging and thought leadership content
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Exceptional project management abilities, with the capability to juggle multiple complex projects with varying priorities
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Strong interpersonal and stakeholder engagement skills, with a focus on collaboration across multi-disciplinary teams
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Experience working across global markets and adapting strategies for cultural nuances. Willingness to travel as required
Who You'll Work With
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BCG X Content Marketing, Regional, Social and Product Marketing leadership
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Global Alliances Marketing, BCG strategic alliance account teams
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PA marketing, campaigns, editorial, social, and events teams
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External technology partners and ecosystem stakeholders
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Senior leadership across BCG X and Global Practices
Additional info
BCG X is the tech build & design unit of BCG. Turbocharging BCG’s deep industry and functional expertise, BCG X brings together advanced tech knowledge and ambitious entrepreneurship to help organizations enable innovation at scale. With nearly 3,000 technologists, scientists, programmers, engineers, and human-centered designers located across 80+ cities, BCG X builds and designs platforms and software to address the world’s most important challenges and opportunities. Teaming across our practices, and in close collaboration with our clients, our end-to-end global team unlocks new possibilities. Together we’re creating the bold and disruptive products, services, and businesses of tomorrow.
*** For US locations only ***
In the US, we have a compensation transparency approach.
Total compensation for this role includes base salary, annual discretionary performance bonus, retirement contribution, and a market leading benefits package described below.
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The base salary range for this role begins at $120,000.00 in our lowest cost US region and goes up to $154,000.00 in our highest cost US region. Your recruiting contact can share more about the specific salary range for your preferred location during the hiring process.
This is an estimated range, however, specific base salaries within the range depend on various factors such as experience and skill set. It is not common for new BCG employees to be hired at the high-end of the salary range. BCG regularly reviews its ranges to ensure market competitiveness.
In addition to your base salary, your total compensation will include a bonus of up to 20% and a generous retirement contribution that starts at 5% and moves to 10% after 2 years.
All of our plans provide best in class coverage:
Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
Dental coverage, including up to $5,000 in orthodontia benefits
Vision insurance with coverage for both glasses and contact lenses annually
Reimbursement for gym memberships and other fitness activities
Fully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan
Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
Paid sick time on an as needed basis
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
