Are you ready for a world of possibilities?
You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between . You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people . You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.
Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.
The Senior Brand Director, Wines is the strategic leader of the lifestyle wines and Rosés portfolio in the U.S., responsible for defining and driving long-term brand vision, equity, and growth across all channels and consumer touchpoints.
This role sets the portfolio strategy and cultural agenda, translating Maison priorities into impactful, locally relevant initiatives while ensuring alignment with MHUSA and global direction. The Senior Brand Director leads cross-functional teams and external partners to deliver best-in-class brand building, innovation, and execution, balancing short-term performance with long-term brand desirability.
Office/Location: Hybrid 3x a week based out of NYC Office
Compensation: $187,000-$234,000/ annually + bonus
Brand & Business Leadership:
- contrast="auto">Own and define the U.S. strategic vision and growth roadmap for the Lifestyle Wines and Rosés portfolio.
- Act as a steward of brand equity for the Lifestyle Wines and Rosés portfolio in the U.S., ensuring all initiatives reinforce Maison DNA, desirability, and long-term brand value.
- Serve as the primary interface with Maisons, aligning U.S. strategy with global priorities while influencing upstream thinking where relevant.
- Ensure commercial alignment with GM of wines leveraging all resources including wine managers, ambassadors and distributor resources.
contrast="auto">Marketing Strategy & Brand Planning:
- Partner and Lead with all wines maisons to define U.S. brand strategy and objectives that build equity while supporting the delivery of the broader MHUSA strategy, in alignment with global brand direction.
- Drive U.S. brand priorities and support the development of “big ideas,” platforms, and campaigns that translate Maison strategy into impactful, locally resonant execution.
- Identify and unlock new growth opportunities across consumers, channels, occasions, and innovation.
- Lead annual brand planning in collaboration with Maison, brand wines teams, Strategy & Business Planning, Consumer Connection, Trade Marketing, Commercial teams, and Insights.
- Develop and oversee brand KPIs and performance metrics that balance short-term performance with long-term brand health and ROI.
Brand Management & Experience Execution:
- Ensure the wines team delivers best-in-class execution and consistency across all consumer-facing touchpoints, in close partnership with Operations, Finance, Field & Trade Marketing, and Commercial teams.
- Lead and Influence with Field & Trade Marketing and Commercial Marketing teams to design elevated activations, luxury POSM, and brand assets that bring brand strategy to life and enhance the moment of choice.
- Build deep product knowledge and market understanding through ongoing training, industry immersion, and market visits.
Commercial & Financial Stewardship (In Service of Brand):
- Lead A&P investment strategy, ensuring disciplined allocation aligned with highest-impact initiatives.
- Partner with Finance to define, track, and deliver brand profit goals while protecting brand integrity and premium positioning.
- Own delivery of brand P&L objectives, partnering closely with Finance and Commercial teams.
- Manage A&P budgets with discipline and strategic intent, ensuring investments are prioritized toward initiatives that build brand equity and sustainable growth.
- Maintain brand A&P in MAP, ensuring alignment with reporting targets throughout the year (LE1, LE2, Landing).
- Support pricing, mix, allocation, and channel strategies in collaboration with Commercial teams and Maisons to enable profitable growth consistent with brand positioning.
Ways of Working & Collaboration:
- Build strong cross-functional partnerships across Strategy & Business Planning, Consumer Engagement, PR & Communications, Commercial Marketing, Marketing & Creative Services, Commercial, Finance, Legal, HR, and IT to deliver cohesive brand initiatives.
- Maintain close, collaborative relationships with maisons to ensure alignment on U.S.-specific brand priorities and execution.
- Lead and manage agency, distributor, and third-party partners to ensure best-in-class brand delivery and execution.
- Champion a “one team” ethos across all wines teams, fostering collaboration, clarity, and shared ownership of the portfolio’s success.
- Approach all work with a proactive, solutions-oriented, and positive mindset.
- Lead, coach, and develop brand team, providing clear direction, priorities, and ongoing feedback.
Education :
Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience.
Professional Experience & Skills:
15+ years of brand marketing experience, preferably in the luxury consumer goods or U.S. wines and spirits industries.
Practical/Technical Knowledge
- Deep expertise of brand strategy development in a commercial context
- Possess an elevated taste level and an understanding of luxury brand positioning and execution
- Strong commercial orientation and a deep understanding of the marketing/sales relationship
- Strong financial orientation and a deep understanding of levers such as depletions, sales, DOI and P&L management
- pan data-contrast="auto">Demonstrated success influencing cross-functional stakeholders, including senior leaders
- Strong presentation skills: gifted storyteller via PowerPoint and comfortable presenting in front of large groups
- Strong analytical skills to support data-driven decision-making
- Understanding of the U.S. three-tier distribution system
Competencies
- contrast="auto">Strategic, forward-thinking mindset
- Strong business acumen and decision-making capability
- Organized and process-driven
- Ability to work independently, with limited direction
- Ability to set and adjust priorities
- Customer service focused
- High level of accuracy and attention to detail
- Strong communication skills
- Ability to multi-task
Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot.
External applicants must be currently authorized to work in the United States on a full-time basis.
Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
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