Social Media & Digital Growth Manager AI SEO Content Social Media Lead Generation
Avodah Home Care | Columbia, SC
Pay: $29,120–$37,440 per year, based on experience and proven results
Job Type: Full-Time
Schedule: Monday–Friday
Experience: Required
Industry: Home Care / Healthcare Services
Job Overview
Avodah Home Care is seeking an exceptionally sharp, creative, innovative, and results-driven Social Media & Digital Growth Manager to lead our digital marketing strategy and accelerate the growth of our brand.
This is NOT simply a social media posting position. This is a growth position.
We need an experienced digital marketing professional who understands how to combine social media, artificial intelligence (AI), SEO, content creation, analytics, paid advertising, reputation management, and lead generation to produce measurable business results.
The ideal candidate has a proven track record of successfully growing brands online and can demonstrate previous results through a portfolio, analytics, SEO improvements, successful campaigns, lead generation, or other measurable accomplishments.
Your mission will be to make Avodah Home Care more visible, more recognizable, and easier to find online—while converting that visibility into qualified leads and new business.
What You'll Be Responsible For
- Develop and execute Avodah Home Care's comprehensive digital marketing and social media growth strategy.
- Manage and grow the company's presence across Facebook, Instagram, LinkedIn, YouTube, X, and other relevant platforms.
- Create high-quality, engaging content including graphics, videos, Reels/short-form video, educational posts, blogs, campaigns, and promotional materials.
- Build and execute a strong local SEO strategy designed to increase Avodah's visibility in Columbia, Lexington, and surrounding markets.
- Conduct keyword and competitor research to identify new opportunities for organic growth.
- Optimize website content, service pages, landing pages, titles, descriptions, and other digital assets for search visibility.
- Understand emerging AI-powered search and answer engine optimization in addition to traditional SEO.
- Use AI tools strategically for content development, market research, workflow efficiency, campaign ideation, and competitive intelligence.
- Manage social media scheduling and publishing using tools such as Hootsuite, Buffer, or comparable platforms.
- Use social-listening tools to identify trends, conversations, opportunities, audience sentiment, and competitor activity.
- Develop and manage paid social campaigns, including Meta/Facebook advertising and other appropriate digital advertising channels.
- Monitor Google Analytics and other marketing analytics platforms to measure traffic, engagement, conversions, and ROI.
- Develop digital campaigns specifically designed to generate phone calls, inquiries, assessments, and prospective clients.
- Monitor and strengthen Avodah's online reputation and digital brand presence.
- Coordinate digital campaigns with Avodah's referral marketing and business-development initiatives.
- Collaborate with photographers, videographers, designers, leadership, and other team members to produce professional multimedia content.
- Proofread and review all published materials for accuracy, professionalism, and brand consistency.
- Stay current on social media trends, search changes, AI technology, marketing tools, and emerging digital opportunities.
AI + SEO = A Major Part of This Position
We want someone who understands where digital marketing is going—not just where it has been.
The successful candidate should know how to use AI as a business-growth tool, including research, content strategy, creative development, workflow automation, competitive analysis, and marketing optimization.
The candidate must also understand SEO and local search, including keyword research, on-page optimization, local SEO, content strategy, backlinks/citations, Google Business Profile optimization, analytics, and conversion-focused website improvements.
Our objective isn't simply to increase website traffic.
We want traffic that turns into business.
Search Visibility → Website Traffic → Qualified Leads → Calls → Assessments → New Clients → Billable Hours
Content & Creative Expectations
The Social Media & Digital Growth Manager should be capable of creating or directing professional-quality digital content.
Experience with Adobe Photoshop, Illustrator, Canva, video-editing software, AI creative tools or comparable professional platforms is strongly preferred.
You should understand how to take one campaign idea and transform it into multiple pieces of content across social media, websites, email, video, and other digital channels.
Required Qualifications
Candidates must have proven professional experience in social media management, digital marketing, SEO, content marketing, growth marketing, or a closely related field.
Applicants should demonstrate strong knowledge of social media strategy, Google Analytics or comparable analytics platforms, SEO and keyword research, content development, social scheduling tools, paid social advertising, brand management, marketing analytics, and digital lead generation.
Strong writing, communication, proofreading, organization, and project management skills are essential.
Healthcare, home care, senior care, or professional-services marketing experience is preferred but not required for candidates with an exceptional track record.
PROVEN RESULTS REQUIRED
We don't just want to hear that you're good at digital marketing—we want to see what you've accomplished.
Qualified candidates should be prepared to provide a portfolio and examples of measurable results, such as:
SEO ranking improvements Website traffic growth Social-media audience growth Successful advertising campaigns Increased engagement Lead-generation results Conversion improvements: Content examples Google Business Profile growth marketing ROI
Candidates should be able to explain the challenge, the strategy they implemented, and the measurable result they produced.
How Success Will Be Measured
This position will be accountable for measurable KPIs, including:
Organic Search Visibility | Local SEO Rankings | Website Traffic | Qualified Leads | Phone Calls & Inquiries | Conversion Rates | Social Reach | Engagement | Audience Growth | Content Performance | Advertising ROI | Cost Per Lead | New Clients Generated
Followers and likes alone are not success. Business growth is the goal.
The Person We're Looking For
We're looking for someone who is:
Extremely sharp. Creative. Analytical. Tech-savvy. Organized. Self-motivated. Competitive. Detail-oriented. Results-driven.
You should be comfortable taking ownership of Avodah's digital presence rather than waiting for someone to tell you what to post every day.
We want someone who studies the numbers, identifies opportunities, tests new strategies, understands changing algorithms, stays ahead of AI developments, and continuously asks:
“How can we make Avodah more visible and generate more business?” Compensation: $29,120–$37,440 Per Year
Compensation will be based on experience, demonstrated skill level, portfolio quality, and proven results.
Full-Time | Monday–Friday
Ready to Help Grow Avodah?
If you have a proven digital marketing track record, understand social media and SEO, know how to leverage AI, can create outstanding content, and understand that marketing should ultimately produce measurable business growth, we want to hear from you.
Applicants should submit a resume and portfolio or examples of previous digital marketing results.
AVODAH HOME CARE
SOCIAL MEDIA + AI + SEO + CONTENT + ANALYTICS = GROWTH
We're not hiring someone just to post. We're hiring someone to help grow Avodah Home Care.
Pay: $29,120.00 - $37,440.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Vision insurance
Work Location: In person
