Marketing Manager
Location: Nashville, TN
Type: Full-Time
Reports To: CEO
Experience Level: Mid-Career (7+ years)
About Golf Cart Group
Golf Cart Group operates two fast-growing dealership brands - Street Legal Golf Carts and Nashville Powersports - serving both consumer and business customers across Tennessee, Florida, and beyond. Our B2C business drives direct retail sales, rentals and brand awareness, while our B2B channels serve property managers, vacation rental operators, residential developers, and commercial facility operators. We are scaling both sides of the business and need a Marketing Manager to own the strategy and execution across all of it.
The Opportunity
This is a hands-on leadership role for a marketer who thrives at the intersection of strategy and execution. You'll inherit a strong foundation of B2B programs and take ownership of marketing across both our B2B and B2C brands. You'll manage agency partners, oversee digital and content channels, organize content shoots and events, and ensure marketing efforts translate into measurable business impact.
This is a true player-coach role. You'll be responsible for setting the marketing strategy, analyzing performance data, prioritizing initiatives, and making decisions that compound over time. At the same time, you'll need to be comfortable rolling up your sleeves to execute—working directly with agencies, reviewing creative, building sales assets, supporting events, running outreach, cleaning up CRM data, or jumping into whatever the business needs.
Success in this role comes from balancing long-term thinking with day-to-day execution. Especially in the early stages, you'll be expected to wear multiple hats, build momentum, and lead by doing.
What You Will Own
B2B Partnership Programs
- Lead and scale the Property Manager Partner Program targeting vacation rental management companies, driving partner acquisition, engagement, and long-term growth
- Drive the Builder Partnership Program to position Golf Cart Group as the preferred partner for new residential developments
- Expand the Commercial Utility Cart Program for facilities teams, farms, industrial operators, apartment communities, and other commercial customers
- Own partner marketing campaigns, outreach sequences, sales enablement assets (one-pagers, decks, case studies), and partner tracking processes
- Partner closely with Business Development Representatives by developing target account lists, refining outbound messaging and sequences, creating sales collateral, and supporting follow-up campaigns to improve conversion
B2C Marketing & Brand
- Develop and execute consumer marketing campaigns for both Street Legal and Nashville Powersports
- Own local SEO strategy, online reputation management, and customer review programs to increase local visibility and retail demand
- Manage website content, landing pages, and conversion optimization to improve lead generation across both brands
- Oversee content creation, including photo and video shoots—you will be on-site to direct and manage production
- Drive local event marketing, seasonal campaigns, and lifestyle content that builds brand affinity
- Manage SEO, generative engine optimization, AI search optimization, email marketing, paid media, and social media strategy in coordination with agency partners
Digital, CRM & Reporting
- Support the selection, implementation, and ongoing management of the company CRM to improve sales workflows and marketing attribution
- Build dashboards that track leads, partner activity, revenue attribution, campaign performance, and channel effectiveness
- Ensure clean handoffs between marketing and sales for both consumer and business customers
- Measure and optimize website performance, landing page conversion rates, and marketing funnel performance
Team & Agency Management
- Partner closely with Business Development Representatives, equipping them with campaigns, messaging, sales assets, and marketing support that improves outbound effectiveness
- Serve as the day-to-day lead for content, design, SEO, and paid media agency partners
- Coordinate internal stakeholders and external partners to ensure marketing initiatives are executed on time and aligned with business priorities
- Significantly reduce the CEO's involvement in day-to-day marketing operations
Key Metrics You Will Be Held To
- B2B: Partner meetings booked, active partnerships established, referrals generated, placement agreements signed, and partner-sourced revenue
- B2C: Lead volume, cost per lead, website conversion rate, local search visibility, online review growth, campaign revenue attribution, event attendance, and conversions
- Cross-channel: CRM adoption and data quality, marketing-to-sales conversion rates, revenue by channel, and marketing's share of the total sales pipeline
What We Are Looking For
Required
- 7+ years of marketing experience spanning both B2B and B2C
- Experience managing content production including on-site shoots and event marketing
- Comfortable being the strategic decision-maker and the person who rolls up their sleeves
- Strong CRM experience
- Data-driven: you adjust strategy based on what the numbers are telling you
- Excellent written and verbal communication; able to write compelling sales assets and campaign copy
- Located in or near Nashville, TN or Destin, Florida for efficient travel to both markets
Nice to Have
- Experience in real estate, property management, hospitality, powersports, or outdoor/lifestyle industries
- Familiarity with account-based marketing (ABM) and partner/channel programs
- Experience managing BDRs or inside sales reps
- Background working with and managing paid media and content agencies
Benefits & Perks
- Competitive pay with opportunities for growth
- 401(k) with company matching
- Comprehensive medical insurance with multiple plan options
- Dental and vision coverage
- Health Savings Account (HSA) eligible plans
- Paid time off and company holidays
- Mileage reimbursement for travel between markets
- Professional development opportunities
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Work Location: Hybrid remote in Columbia, TN 38401
