Lead Sales Associate Position Summary
As the Lead Sales Associate, you will play a key role in driving membership growth, delivering an exceptional guest experience, and helping ensure consistent execution of the SweatHouz sales and service process.
The Lead Sales Associate is a senior, high-performing member of the studio team who leads by example on the sales floor. You will spend the majority of your time working directly with leads, intro guests, members, and prospective members while also helping coach and support other Sales Associates.
This is a hands-on sales and customer service position—not a traditional management role. The ideal Lead Sales Associate is someone who loves talking with people, is comfortable selling memberships, takes ownership of results, and naturally helps elevate the performance of the team around them.
Your schedule will include a combination of weekday, evening, and weekend shifts based on the needs of the studio.
Ideal Candidate
The ideal candidate is an energetic, confident salesperson with a strong customer-service mindset and a track record of achieving sales goals.
They are comfortable starting conversations, asking thoughtful discovery questions, understanding a guest's goals and motivations, presenting membership options, handling objections, and confidently asking for the sale.
They also enjoy helping others improve. They can provide coaching and feedback to other Sales Associates while maintaining a positive, supportive team environment.
Most importantly, the right candidate believes in the importance of health and wellness and is passionate about creating an exceptional experience for every person who walks through our doors.
Preference will be given to candidates with experience in fitness, wellness, hospitality, membership-based businesses, or other service-oriented sales environments.
Essential Duties & ResponsibilitiesSales & Membership Growth — 60% of Role
- Consistently achieve individual membership, package, and studio sales goals.
- Deliver an exceptional intro experience from initial conversation through membership presentation.
- Conduct effective discovery conversations to understand each guest's goals, motivations, and "why."
- Recommend the membership or package that best aligns with the guest's needs.
- Confidently present pricing, answer questions, overcome objections, and ask for the sale.
- Follow up with leads, intro guests, missed guests, and other sales opportunities through calls, texts, and other approved communication channels.
- Complete intro pre-calls and follow-up activities according to the studio's established sales process.
- Maintain accurate notes, trackers, and customer information.
- Help ensure no lead or sales opportunity goes untouched.
- Support promotional campaigns, member referrals, local partnerships, events, and other studio revenue initiatives.
- Monitor personal and studio sales KPIs and take ownership of improving results.
Sales Leadership & Coaching — 20% of Role
- Serve as a role model for Sales Associates by consistently demonstrating the SweatHouz sales and service process.
- Help onboard and train new Sales Associates.
- Conduct role-playing and sales practice with team members as directed by the Studio Manager.
- Coach Sales Associates on discovery questions, membership presentations, objection handling, follow-up, and closing.
- Reinforce studio sales standards and best practices during shifts.
- Identify opportunities for improvement and communicate them to the Studio Manager.
- Help create a positive, accountable, results-oriented sales culture.
- Celebrate team wins and encourage Sales Associates to continually improve their skills.
Guest Experience & Studio Execution — 20% of Role
- Deliver a five-star experience to every guest and member.
- Build relationships with members and create a welcoming, energetic studio environment.
- Answer questions about infrared sauna, cold plunge, contrast therapy, memberships, packages, and studio services.
- Support check-ins, tours, intro sessions, scheduling, member questions, and other front-desk responsibilities.
- Maintain a clean, organized, safe, and presentation-ready studio.
- Complete required opening, closing, cleaning, and operational checklists.
- Immediately address guest concerns and involve the Studio Manager when appropriate.
- Help identify opportunities to improve the member and guest experience.
- Support the Studio Manager and team with other studio responsibilities as needed.
Key Performance Indicators
Success in the Lead Sales Associate role will be measured through metrics including:
- Intro-to-membership conversion rate
- Memberships sold
- Lead-to-intro conversion
- Outbound calls and quality sales conversations
- Lead and intro follow-up completion
- Intro process execution
- Member and guest experience
- NPS and customer feedback
- Sales Associate coaching and development
- Overall studio revenue and membership growth
Who We're Looking ForQualifications
- High school diploma required; college experience or Bachelor's degree preferred
- CPR/First Aid certification is a plus
- Experience with Mindbody or similar fitness/wellness software is a plus
Experience & Skills
- 2+ years of sales or customer-service experience preferred
- Experience in fitness, wellness, hospitality, retail, memberships, or another service-based sales environment preferred
- Proven ability to achieve sales goals
- Strong communication and interpersonal skills
- Comfortable making outbound sales calls and following up with leads
- Confident presenting pricing and asking for the sale
- Strong objection-handling and problem-solving skills
- Ability to coach and positively influence other team members
- Highly reliable, organized, and accountable
- Comfortable working independently and taking ownership of results
- Ability to thrive in a fast-paced, customer-facing environment
- Passion for health, wellness, fitness, and helping others
What Makes Someone Successful in This Role
A successful Lead Sales Associate doesn't simply complete assigned tasks. They take ownership of the sales opportunities in front of them.
They notice the lead who hasn't been contacted, the intro guest who needs follow-up, the Sales Associate who could use additional coaching, and the member who needs extra attention—and they take action.
They lead through their own performance, consistently demonstrate excellent customer service, and help create a studio culture where strong sales results and an exceptional guest experience go hand in hand.
Compensation & Perks
- Competitive hourly compensation
- Performance-based bonus opportunities
- PTO eligibility based on employment status
- Access to SweatHouz locations for you and your partner/spouse
- 50% Healthcare Reimbursement
- Opportunities for advancement into Assistant Studio Manager, Studio Manager, or other leadership positions
About SweatHouz (SWTHZ)
SweatHouz is revolutionizing the wellness space by delivering private infrared sauna and cold plunge experiences. With more than 100 open locations and hundreds of licenses sold, SWTHZ is one of the fastest-growing recovery concepts in the country, bringing contrast therapy into the mainstream through sleek, high-tech studio environments.
If you're passionate about wellness, love sales and customer service, enjoy helping teammates improve, and want the opportunity to grow into leadership, we'd love to hear from you.
Job Type: Full-time
Pay: $18.50 per hour
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Do you have experience selling fitness, wellness, gym, health, or similar services? If yes, please explain if not on your resume.
- Our shifts are are typically M-F 5:30am to 12:30pm, 12:30pm to 6:30pm or 3:30pm to 9:30pm and Sat/Sun 6:30am to 1:30pm or 12:30pm to 6:30pm. Are there any shifts that do not work for your schedule?
- This is a full time position (30+ hours per week). Are you available to work 5 days per week?
Work Location: In person
