Business Unit Description:
About Bob Evans Farms, Inc.
For over 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We're proud to be the No. 1-selling refrigerated dinner sides*, including many varieties of wholesome, feel-good favorites such as mashed potatoes and macaroni & cheese, sold in grocery stores across the country. We're also a leading producer and distributor of sausage and egg products including liquid eggs. In addition to our flagship Bob Evans® brand, our product portfolio includes Simply Potatoes®, Egg Beaters® and Owens® Sausage. Bob Evans Farms is based in Columbus, Ohio, and is owned by Post Holdings, Inc., a consumer-packaged goods holding company. For more information about Bob Evans Farms, Inc., visit www.bobevansgrocery.com.
Responsibilities:
Bob Evans Farms, Inc. is seeking an experienced and motivated Senior National Account Manager (Sr. NAM) of Club/Mass to join our team. This individual is responsible for identifying sales opportunities and analyzing appropriate, strategic business and industry drivers, cross-functional work to commercialize both retail and food service products to Club/Mass retail partners. Additionally, this position develops, implements, and manages a sales strategy to achieve aggressive sales plans, deliver new product distribution, improve operating margins through effective merchandising, pricing, promotional strategy and forecasting.
This role requires exceptional organizational skills and high analytical acumen. The ideal candidate will balance a strong customer/CPG focus and have a passion for learning to maximize total enterprise value with customers across Club/Mass Channels and manage potential RFP’s within branded and private label categories. This candidate will be self-motivated and self-directed with a drive to find new opportunities to grow the business. This role will need to be a skilled internal collaborator and will need to successfully partner with cross functional teammates including Brand Marketing, Marketing, Product Sales, Operations, Supply Chain, Finance, Legal to drive optimal results.
Accountabilities:
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Manages a significant customer account portfolio of accounts (>$50M in sales) or has direct report responsibility
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Accountable for sales performance vs. plan (AOP delivery), revenue, and margin targets for assigned accounts and assigned categories
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Responsible for accurate demand plans and addresses gaps in customer strategic plan
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Collaborates with broker teams to ensure key sales goals are achieved at assigned accounts
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Build relationships with key decision makers and is responsible for day-to-day relationships at assigned accounts and is the primary contact for the buyer
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Conducts monthly, quarterly, and annual business reviews with customers focused on sales results, new item performance, and growth opportunities
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Builds strategic relationship through joint business planning and customer collaboration
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Works closely with Category Management team to identify whitespace opportunities and to develop annual plans to address opportunity
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Communicates Innovation, category insights, shopper insights, that drive impactful results for our customers and Bob Evans
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Reviews analysis and consumer data to understand product performance and category trends
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Defines and communicates customer requests to the organization – becomes voice of customer to the organization
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Develops promotional plans and tactics; responsible for planning and managing promotional spending / calendar
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Executes revenue generation strategies including support for new item rollouts, expanded distribution, and development of strategic category business plans
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Collaborate with various internal teams to create winning business propositions that benefit Bob Evans and the customer (Category Management, Trade Management, Brand, Shopper Marketing, and E-Commerce)
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Attention to detail by being focused, organized by meeting customer timelines and directives.
Qualifications:
Education Level:
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Bachelor’s Degree preferred in Business Administration (or related field)
Experience:
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Minimum 8 years of relevant experience or equivalent combination of education and experience
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Working knowledge selling in the CPG industry with a special emphasis on experience with the following customer channels/ retailers: Non-Commercial Food Service, Club, Grocery, and Mass.
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Preferred experience selling perishable items – Home Meal Replacement, Side Dishes, Meat Products, Breakfast items including Eggs.
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Proficient in Microsoft Office Suite (Word, Excel, PowerPoint), Tableau, exp w/Sales Reporting Systems.
: The pay range for this position is $99,119 - $154,626 per year.
